The tourist destination image is recognized by many scholars in the area as one of the main factors responsible for influencing the tourist’s choice of destination and, therefore, an essential factor to be considered in destination tourism management and planning, in order it can be sustainably competitive. The aim of this article is to conduct a systematic review of articles published in Brazil on the subject of destination image to provide an overview of how studies on the subject are being carried out. To this end, the SPELL platform was used to identify and collect the data. The sample of this study was compound by 23 articles existing on SPELL database, published between the years 2008 and 2020. Most of the articles studied are characterized as exploratory-descriptive research, empirical in nature, balancing between quantitative and qualitative methodological approaches. The main publications that serve as a basis for destination image studies were identified: Baloglu and Maccleary (1999); Echtner and Ritchie (1991); Gallarza, Saura and García (2002); Beerli and Martín (2004) and Chagas (2008). The results of this study seek to contribute to the scientific development about the tourist destination image serving as a basis to guide future studies on the subject and, consequently, to contribute to the development of tourist destinations.

Бесплатно

International tourism development in Western and Eastern Siberia in the 1960-1970s

Kolupanova Irina A.

Краткое сообщение

Relevance of the study is related to the ever-increasing interregional tourism trips that, on the one hand, positive affect the economy of the host region and develop its outbound tourism, and, on the other hand, retard the economic development of the directing region. The importance of research lies in the strengthen- ing trend of growth in tourism industry, because by 2020 tourist arrivals are projected to rise by 200% in comparison with 2000. In this regard, the research of international tourism development in the Soviet times (from 1960 to 1970) is of great theoretical and practical importance. The picture of international tourism development in the Soviet times, presented by the author, will help the regional authorities to predict some directions in its development in future and to solve some industry problems. In the 1960-s international tourism in the USSR has developed in two directions: inner-union and foreign tourism. The main role in the establishment and development of international tourism in the regions of Western and Eastern Siberia played the regional branches of the International business joint-stock company «Intourist» (JSC «Intourist»). The JSC «Intourist» activities were aimed at improving the level of service for foreign tourists, development a sense of responsibility in the team for the task assigned, improvement styles and methods of awareness- building and outreach efforts among foreign tourists etc. The extension of international relations of working people in the USSR was realized not only by receiving foreign delegations at home, but also by organization of international tourism for Soviet working people, employees and students. The Central Council for Tourism and Excursions under the All-Union Central Trade Union Council took an active part in international tourist exchanges carrying out these exchanges in close contact with the Chief Department for Foreign Tourism. About 90% of all tourist trips abroad among Soviet working people were carried out by the regional councils of trade unions. The inner-union tourism has grown with the help of international exchange among young people in the planned economy countries. This exchange was realized within the All-Union Central Trade Union Council activities through the agency of the Bureau of International Youth Tourism «Sputnik».

Бесплатно

Language schools for children and youngsters in the system of educational tourism market

Neiman Svetlana Yu., Katsiel Svetlana A.

Статья научная

The article analyzes the phenomenon of language schools as it is and its role for the development of language tourism market in the system of educational tourism. The authors focus on the problems of language schools for children and young people, as they constitute 90% of the target audience of this market segment. The modern problems which language schools are now facing are also determined as well as the perspective trends in their development. Summer language camp is recognized as the most adequate form of the market leader for the development in this segment nowadays. For the purpose of the research, the authors distinguish between the language travel combining tourism activities with language learning and the tours where language acquisition is the final goal in order to continue education in another country’s school or college and enter a university, or pass a qualification language exam. Main terms and definitions on the problem in question are also discussed in the article. Language schools are divided into network schools, large schools, small schools and home tuition schools. The marketing characteristics of each type of school are presented in order to suggest their comparative market analysis. The authors come to conclusion that a language school of any type appears to be a stimulating factor to the development of the national educational tourism market.

Бесплатно

Life-seeing как новая стратегия межкультурного взаимодействия в туризме

Глотова Ж.В., Мутавчи Е.П.

Статья научная

В статье рассматривается межкультурное взаимодействие в туризме с исторической точки зрения и с позиции современного взгляда. Затрагиваются вопросы развития туризма с экономической, социологической, психологической, культурологической и лингвистической позиций. В статье авторы подчёркивают важность туризма в структуре интерпретации общества, его влияния на качество международных контактов и выстраивание интеркультурного диалога. Делается акцент на том, что позитивное влияние туризма на многие сферы жизнедеятельности происходит не автоматически, а постепенно. В эмпирической части работы авторы демонстрируют свои наработки по созданию стратегии обучения межкультурному диалогу и взаимодействию на основе внедрения в работу гидов, экскурсоводов рассказов о своём наработанном опыте с помощью рассказов с целью сблизить понимание культур представителями разных стран. Такая стратегия также позволит более близко соприкоснутся с реалиями жизни страны, региона, который посетили туристы. Было выделено шесть этапов реализации данной стратегии для экскурсоводов Калининградской области. Использование данных этапов позволит более глубоко погрузить туристов в самобытность области. Сделаны выводы о том, что в будущем туризм может гораздо более интенсивно развиваться за счёт обучения экскурсоводов по этой стратегии. Если бы поощрялись такие формы туризма, как life-seeing (жизнеознакомительный туризм), то могли бы происходить глубокие встречи и интенсивный обмен.

Бесплатно

Marketing aspect of the tourism development strategy in the Republic of Karelia (on the example of the Muezersky district)

Silaeva A.A., Dudoev D.A., Golovin I.A.

Статья научная

The current state of tourism in the Muyezersky District is characterized by underdevelopment compared to other areas of the Republic of Karelia, despite the district boasting unique attractions and rich natural and historical potential. The authors examine the current situation in the tourism industry, conduct a SWOT analysis, and evaluate current marketing tools. Based on information obtained from open sources and in-depth interviews with administration representatives, ideas are proposed for developing a marketing strategy for promoting the tourism market that will fully utilize the district's strengths. One concept considered in the article is to position the Muyezersky District's poor transport accessibility as an advantage. The idea is to integrate the route to the starting point into the tourist offer itself, thereby giving even a simple excursion an atmosphere of expedition and adventure, evoking strong emotions. This approach will increase repeat visits to the destination and contribute to further growth in popularity. In this vein, three development areas are considered in the fields of event, sports, and folklore tourism. As these tourism destinations develop, the location's inaccessibility will likely be a positive feature rather than a drawback that reduces its appeal to tourists. In conclusion, the authors provide a brief overview of the current situation in the Muyezersky District's tourism industry and recommendations for developing a marketing strategy.

Бесплатно

Marketing tools for promoting gastronomic brands in tourism

Bodzhgua Anna Yu., Voinova Yanina A.

Статья научная

The development of a program for promoting specialized tourist products with gastronomic elements, at the stage of emerging demand requires the use of special marketing tools. The article reveals the marketing essence of the gastronomic tourist product and justifies the use of gastronomic branding as a fundamental tool for market positioning and promotion in a competitive market. An overview of the regional resource potential for discovering the recognizable regional gastronomic brands and gastronomic tourism practices substantiate the need to distinguish gastronomic tourism into an independent promising part of the industry. The results of the analysis of international experience in promoting gastronomic brands and products can be adapted to the conditions of the Russian Federation and used in building a national development concept of gastronomic tourism. The optimal form of marketing support for the gastronomic tourism development, taking into account the influence of current environmental factors, can be considered the creation of regional multifunctional digital platforms combining gastronomic tourism facilities into a single network, complete the tour program, promote finished products, and also enable the tourist to independently draw up a route based on individual preferences. It was shown that as accompanying marketing tools it is advisable to use: event calendars, regional exhibitions and fairs of gastronomic topics, independent positioning of gastronomic objects as centers of tourist attraction.

Бесплатно

Methodology for measuring the tourism economy in municipalities: research applied in Juiz de Fora (Brazil)

Oliveira Drielli Raquel Vardieiro De, Pimentel Mariana Pereira Chaves, Gonalves Caio Csar Soares

Статья научная

Tourism is a challenge in terms of estimating its composition and economic participation due to its complexity and composition of actors from the most diverse production chains. This work seeks to measure the contribution of the tourism sector to the city of Juiz de Fora - MG through the Value Added - VA by Tourism Characteristics Activities - TCAs. Therefore, the publication of Gonçalves et al. (2020), by measuring the participation of tourism at the state level, proved to be of fundamental importance to guide the creation of the method then presented, for the municipal level. So, data from tourism supply side were used, obtained from the System of Regional Accounts - SCR and the Annual Social Information Report - RAIS, both managed and fed by the Brazilian Institute of Geography and Statistics - IBGE and the Ministry of Labor and Social Security, respectively. This measurement was done through the creation of a method that uses equations to calculate the proportionality of municipal data in relation to state data and through the application of a simple rule of three, obtaining the VA at the municipal level. The results showed that the tourism sector represents, on average, 4.55% of the total Gross Value Added in Juiz de Fora and 0.11% of the Gross Value Added in Minas Gerais. The subsector with the largest representation in the number of formal jobs in the TCAs in Juiz de Fora is the Accommodation and Food Industry, whose degree of occupation of formal jobs represents 88.31% in the average of the nine years in relation to the general total of jobs in the sector. However, this subsector represented the lowest average value added per formal employee/year. The greatest contribution in terms of value added, in each of the nine years in the same period, was attributed by Arts, Culture and Leisure activities. Still, it can be stated that, in the municipality, the index of formal jobs in the characteristic activities of tourism, in a certain subsector, is not directly related to its contribution in the VA of the municipality. A decrease in the contribution of the tourism sector to the municipality's economy from 2010 to 2018 was registered, and it was possible to conclude that the tourism sector has been weakening in the period and, therefore, the need for investments that foster this sector becomes urgent.

Бесплатно

Mice-индустрия и методические особенности подготовки кадров для крупных международных мероприятий

Байбурова О.Р.

Другой

В статье рассматриваются актуальные вопросы подготовки кадров для индустрии гостеприимства и, в частности, для MICE индустрии. Автор предлагает ознакомиться с опытом работы кафедры иностранных языков делового общения РЭА им. Г.В.Плеханова в свете подготовки России к Зимним Олимпийским Играм в Сочи.

Бесплатно

Micro-mobility business model for alleviating overtourism problems in European and Russian urban areas

Ilkevich Sergey V.

Статья научная

At the current stage of the development of micro-mobility technologies and business models, especially scooter sharing that appeared in North America and Europe in the last two years, it is already possible to consider with a high degree of certainty at least some mobility transformation opportunities for the tourism sector. The widespread use of electric scooter sharing can be instrumental and very efficient in alleviating problems of overtourism, as new configurations are emerging in terms of the coverage (catchment) area and thematic combinatorics of tourist and excursionist visitations, and, quite apparently, better accessibility of secondary and tertiary attractions of cities. Micro-mobility, which includes different types of means of individual mobility, becomes not only an additional transportation factor of tourist visits, but also a fundamentally innovative and progressive “transformer of experiences”, which allows efficiently disperse tourist and excursionist flows across wider areas of tourist destinations...

Бесплатно

Modern ecological framework of the city for the urban ecotourism development

Zhilenko V.Yu.

Статья научная

The article studies the ecological framework as a spatial structure, the basis on which the formation of recreational areas for urban ecotourism occurs. The author determines the place and role of recreational areas in the structure of the ecological framework. The article shows importance of recreational areas in the ecological framework, studies the methodology for the design and composition of ecological frames and identifies their main functions. It was revealed that the design of territorial frame systems is carried out based on a comprehensive assessment of the ecotourism potential of the territory. The study of the natural potential of the region is important for determining the areal structures of the tourist and recreational framework of the territory, since urban ecological tourism has a clear focus on its use. The article substantiates the necessity of creating eco-frameworks in city areas, the main functions of which are not only the protection of natural territory, but the development of urban eco-tourism. An analysis of the definitions of the ecological framework presented by various authors was carried out. The advantages of ecological frameworks for recreational areas of the city are revealed.

Бесплатно

Multiplicative role of modern types of tourism in the developing municipal territories and population employment

Podsolonko Vladimir A., Podsolonko Elena A., Afanasiev Oleg E.

Статья научная

The possibilities of spreading the positive experience of using new forms of recreation and tourism - glamping, theme parks and weekend vacations, to increase the efficiency of socio-economic development of Russian regions are considered. The interconnection of these forms and their influence on the development of domestic tourism for the country, on the increment of budget funds of the municipal territories of their implementation are noted. The reserves of using the recreational potential are revealed using the example of the recreational macro-region of Crimea. The need for additional personnel with their thematic specialization in types and forms of recreation and tourism is noted, both for the operational implementation of their functioning, and for promising design and scientific support for the qualified management of these processes. The absence of a developed systemic socio-economic mechanism for involving new forms of recreation and tourism in the processes of effective development of the region is emphasized. The decisive role of software solutions at the state and municipal levels in the implementation of applied tasks to achieve the main goal of socio-economic development of the regions is shown. The necessity of supplementing state regional programs with targeted subprograms, oriented in this case to a multiplicative increase in the contribution of tourism to employment in all associated types of economic activity in the municipal territories of the region, is substantiated. An important place in the program-targeted approach is occupied by the cluster and network organization of the development of new forms and types of tourism, their system-forming role in creating new jobs in the region, in its municipal territories. The specification of the functions of the apparatus of state and municipal government in the region is attributed to the organizing functions of obtaining the final results of the effective impact of new forms of recreation and tourism on the socio-economic development of the region, on achieving a new level of quality of life for its population. The recommendations on expanding the network of training workers in regional municipalities on thematic types of new forms of tourism that are characteristic of their territories are a natural continuation of the need to create scientific and practical laboratories at regional universities, jointly with the state and municipal governments of the regions.

Бесплатно

New formats and technologies for organizing gastronomic event tours in the Caucasian Mineral Waters

Kolchugina Tatiana A., Davydenko Alina N.

Статья научная

The work is aimed at scientific and practical justifying the theoretical and methodological approaches to the event gastronomic tourism organization and assessing their impact on the socio-economic development of the region. The hypothesis of the study is in idea that event tourism can be an effective method of a socio-economic development of a tourist region and an important communication factor in attracting tourists. Providing a planned and systematic approach to the preparation and implementation of event activities, considering the vital interests of both tourists and the local population, is a key to success of event tourism. The events included in the program of the event gastronomic tour should be developed on the platform of identical regional gastronomic and cultural-historical resources, in accordance with a professionally developed scenario. The marketing strategy for promoting newsworthy events should be based on the principles of the interaction with the media on a mutually beneficial longterm basis and а subsequent summing up with replication of rewarding experience. Within the framework of the research, the authors have developed a methodological platform and a model concept for organizing newsworthy events of a gastronomic format, including organizational, marketing and production blocks. The artcle offers an effective program for the promotion of a gastronomic event and identifies its main marketing tools. As a result of the study, by methods of a system analysis, generalization and synthesis, the authors have developed technologies for organizing newsworthy events, and proposed an algorithm for assessing the effectiveness of the social and economic impact of event tourism on the economy and social environment of regions exemplified by the federal resorts of the Caucasian Mineral Waters.

Бесплатно

Niche tourism as a psychological and pedagogical practice and a direction of additional education

Gasanova Renata R., Arpentyeva Mariam R., Duvalina Olga N.

Статья научная

Niche tourism is aimed at satisfying special interests of tourists. These are tours for clients with special motives and travel goals. Not massive interests of clients realized by the stakeholders of tourism market create conditions for the special interest tourism development. The niche type of tourism is in one way or another aimed at meeting the needs of tourists with a special type of life and consumer orientations: these are people with a relatively high degree of reflection and self-reflection, striving to saturate the needs that are absent or not realized by the bulk of people (“higher”). Such people often understand a travel as systemic one, including health and recreational (healing), cultural and educational (philosophical and esoteric) and extreme mystical (spiritual, magical, shamanistic, etc.) components. Self-improvement and self-realization, harmonization and clarification of relations with the world, introduction to new experience and secrets of the universe as motives of tourist activity form a special stage in the formation and development of tourist motivations. Tourist travel is an important sphere of self-realization and self-actualization of a person, his self-improvement. In the context of this function and even mission, tourism of special interests has a set of advantages over mass tourism. It has intensively manifested psychological and pedagogical functions of preventing and correcting disorders, as well as supporting the development and habilitation of a person. Modern niche tourism requires the training of specialists familiar with psychological and pedagogical technologies to support human development, in two ways: 1) in the process of retraining or additional training of educational psychologists in the field of (niche) tourism; 2) retraining or additional training of specialists in the field of tourism in the field of psychological and pedagogical problems of support (coaching support) of the development and career of an individual.

Бесплатно

On the settlement mission on a tourist territory within the Russian tourism development strategy until 2035 (the case of Perm kray)

Novichkov Nikolay V., Veselkova Elena A., Savchenko Ekaterina A., Novichkova Alexandra V.

Статья научная

The article shows the features of the construction and the actualization of the rural settlement mission under conditions of post-industrial transformation within the tourist territory development according to Tourism Development Strategy in the Russian Federation until 2035. The article proposes the method of designing the mission as a relevant socially significant role of the settlement as a system in cooperation with the local community and the external economic environment. The authors emphasize the need for constant identifying the compliance of the current settlement mission with current trends of socio-economic, political and cultural development. It should be noted that changing the settlement mission in the process of its historical development is an absolutely typical and normal process. The authors also state that the formation of tourist territory is impossible without its current mission. The study is accomplished as a part of the «Ust-Kachka Historical Park” project, the winner of the Competition of Projects “Cultural Mosaic of Small Cities and Villages” in Volga Federal District of the Russian Federation, and supported by the Charity Foundation by Elena and Gennady Timchenko in 2019-2020 and MBI “Red-Zvodovsky Rural House of Culture”. The study includes interviews with 30 rural opinion leaders. Studying scientific, methodological, and journalistic literature, as well as factual, statistical and analytical material, collected as part of the study, made it possible to draw the conclusions.

Бесплатно

Organization of ethnoparks in Tashkent

Ochilova Hilola F.

Статья научная

The article is devoted to the issues of organization and functioning of ethnoparks in Tashkent. The idea that ethnoparks can convey the spirit of the cultural heritage of people and ethnic groups is proved. The purpose of the article is to investigate aspects of the creation of ethnoparks in Uzbekistan and the prospects for its development. The article explores the concept of “ethnopark” from the point of view of different fields of knowledge, and gives an author definition of ethnoparks one of the new segments of the tourism market in Uzbekistan. The author focuses on the stages of development of ethno-parks, as well as the construction and renovation of the selected location of the ethnocultural complex. Social-psychological, demographic, economic characteristics of the chosen place, as well as geographical location in relation to cultural, natural, transport and leisure facilities are highlighted and described. On the basis of marketing analysis of the market and possibilities of the chosen place for the ethnopark, it is established that the proposed “Navruz” ethnopark will be a place offering master classes of traditional crafts of peoples (pottery, carpet weaving, etc.) for tourists. This article explains the idea that the ethno park will contribute to increasing employment through the creation of additional jobs, the development of the recreational infrastructure and tourism will lead to an improvement in the living standards of the citizens, as well as satisfy the needs for active and productive pastimes, health promotion, acquisition of cultural values, patriotic nurturance of the young generation of the republic. The article summarizes some of the results of the study concluding that the project to create an ethnopark and the prospects for its expansion in the republic will increase the demand for tourist products, increase the ratio of tourism in the GDP of the region, reduce the flow of outbound tourists from the country through the development of internal tourism.

Бесплатно

Past and future of theme parks: customer experiences as a trump card

Sheresheva Marina Y., Sharko Elena R.

Статья научная

The article discusses the role of customer experiences provided by theme parks that are a special kind of tourist attraction forming a unique tourist product. The goal of the study is to identify promising ways to boost the quality of theme park design and service in Russia. A systematic and situational approach, as well as formal logical analysis and desk research are the main research methods. Based on the literature review on the approaches to theme park specifics and the role of tourist experiences in gaining customer loyalty, the authors discuss the development of theme parks in Russia and abroad, as well as major trends that affect their future development. Among these are: the search to combine elements from different park types; networking, both in terms of collaborative relationships with park stakeholders and in terms of building networks of parks under a single brand; the creation of unusual theme parks that meet the specific interests of niche tourists audiences; increased use of VR/AR technologies. The main paths of future research are benchmarking best management practices and the development of an adapted system of indicators for theme parks in Russia to assess the quality of tourist product provided for park visitors.

Бесплатно

Perceptions of tourist comments through the semantic network of a cultural tourism attraction in Para'iba, Brazil

Santana Juliana Cardoso De, Maracaj Kettrin Farias Bem, Arajo Machado Petruska De, Mondo Tiago Savi

Статья научная

Tourism is one of the principal sectors of the economy that makes an important contribution to the distribution of income in society. Tourist activity has shown great expansion and participation in the economy, while developing in an atmosphere of intense competition and demand on the part of its users. The objective of this research is to analyze tourists perception of the quality of services offered in a cultural tourism attraction in Paraíba. The studied object, located on the coast of João Pessoa - PB, stands out for being a pioneer in the activities offered, since it is the only one that offers cultural and environmental immersion in Brazil having a set of 32 villages of the Potiguara ethnicity. To support the research, studies on the evaluation of services in tourism were adopted, specifically the TOURQUAL Model. The data was obtained through mixed qualitative research on TripAdvisor, and the data was analyzed based on the 28 TOURQUAL indicators. It was noted that the destination was well evaluated, considering the reality of a little explored community-based cultural tourism, since this research is the first carried out in the place, which covers a total of 32 indigenous villages that offer cultural and environmental immersion in the Potiguara ethnic group. The studied destination has a remarkable potential for growth, where in the research, improvements were suggested so that the destination can be more recognized in the national scenario. In addition, the significant engagement of local public bodies stands out, as the destination's initiatives move the local economy, generating income and employment.

Бесплатно

Piau'i regional gastronomy: a tool for cultural discoveries

Ribeiro Arajo Antnia Beatriz, Braga Solano De Souza, Gonalves Marina Furtado

Статья научная

Gastronomy can be considered a key aspect of an intangible cultural asset and is included in the Livro de Registro dos Saberes (Knowledge Record Book) of the Instituto do Patrimônio Histórico e Artístico Nacional (National Historic and Artistic Heritage Institute) in Brazil. Brazilian gastronomic traditions are considered as a large set of sociocultural practices and in simple dishes, food and production habits from many generations are attributed. In this way, the aspects of identity inherent to social transitions between communities, generating the feeling of belonging among social groups, which until then saw these habits as a simple means of subsistence, are currently an attraction of great influence in the tourist, cultural and geographical field. Gastronomy is a way of connecting social relationships and, within its methods, thoughts and protocols are contained, aggregating knowledge from different times. From the study of gastronomy, in its vast themes, it is possible to understand that in Brazil there are still many heritage treasures to be discovered, adding them to our mixed cultural structure. Thus, this research aimed to recognize from the point of view of gastronomy the expertise of making cassava flour as an intangible cultural heritage of the state of Piauí, being a relevant activity for the subsistence of many communities such as the village of Canto Grande, in the municipality of Cajueiro da Praia, in the state of Piauí. The methodology adopted was based on bibliographic research in books and scientific articles, in addition to participatory observation, in the context of the production processes of the cassava flour in the village of Canto Grande, providing information about the diversified method of production and the materials and tools used by this community located in the northern part of Piauí.

Бесплатно

Prerequisites for the urban tourism development in the city of Barnaul, Altai krai

Prudnikova N.G., Ignatenko M.N., Dudnik M.A.

Статья научная

The dynamic development of domestic tourism has led to the emergence of a new trend in leisure and travel - urban tourism. The main flow of guests is aimed at visiting large destinations, but small towns form and popularize this type of tourism, focused on nearby towns and villages. In the Altai Krai and its capital, new approaches are being positioned to the awareness of the city as a tourist space and the need to build models for the development of the image of a new guest in the urban recreation industry. The authors study the dynamics of the number of tourists in the city, their target preferences and identify the places of the greatest preference of guests and travel companies offering routes around Barnaul. The purpose of the study is to identify the main trends and opportunities for the urban tourism development in the capital of the region and to develop a project concept of events aimed at a non-target audience - schoolchildren from cities and villages of the Altai Krai to increase the interest of potential investors in the development of the tourist industry of the city. The prospects for further study lie in the creation of new routes within the framework of urban tourism in the objects of the city of Barnaul.

Бесплатно

1
2
3
4
5
6
7
...
В конец

Журнал