Статьи журнала - Современные проблемы сервиса и туризма
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"Байкал - голубое око планеты": географические аспекты развития туризма в Прибайкалье
Ред. заметка
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"Культурный код" как образ жизни коренных народов Канады
Статья научная
Статья посвящена изучению «культурного кода» коренных народов, рассматривается взаимосвязь между этносом и окружающим его пространством через хозяйственную деятельность, а также через культуру питания, как части духовной культуры. Детально рассматривается понятие «гастрономическая картина мира» на примере автохтонных народов Канады. Согласно Конституции 1982 г. в Канаде определяют три группы коренных народов: индейцы, метисы и инуиты. Целью исследования является анализ культуры питания коренных народов страны через взаимосвязь «этнос - ландшафт - хозяйственная деятельность - культурный код». В статье определены и проиллюстрированы на карте физико-географические районы проживания аборигенного населения Канады: Арктические земли (Arctic Lands), Кордильеры (Cordillera), Внутренние равнины (Interior Plains), Канадский щит (Canadian Shield), Низменности Гудзонова залива (Hudson Bay Lowlands), Низменность Св. Лаврентия (St. Lawrence Lowlands), Аппалачи (Appalachian Region). Также показана статистика с определением наиболее плотных территорий заселения. Существенным результатом исследования является характеристика шести канадских территорий по принципу культурных «ареалов» и по видам хозяйственной деятельности аборигенного населения, которая была составлена автором и нанесена на картографическую основу. В качестве иллюстративной части научного материала автор берет за основу повествование о земледелии, охоте, рыболовстве разных племен коренных народов Канады.
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12 ошибок туристического брендирования территорий
Статья научная
В статье раскрываются особенности брендинга территорий как туристических дестинаций, рассматриваются противоречия и недостатки, выявленные при осуществлении практики брендинга территорий в России и в мире. Отдельно акцентируется внимание на несоответствие ряда практических решений в рамках осуществления брендинга территорий, претендующих на реализацию туристического потенциала, теоретическим и научно обоснованным положениям в основах маркетинга и менеджмента. В статье представлены обобщения автора, сделанные на основе изучения и анализа научной, методологической и публицистической литературы, а также фактологического, статистического и аналитического материала.
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1812 год в народных художественных промыслах
Статья научная
Автор предлагает обзор основных тенденций и артефактов народных художественных про- мыслов XIX-XXI веков, посвященных событиям 1812 года. Показано, как этнокультурные ду- ховные и эстетические доминанты общества воплотились в художественном осмыслении славных подвигов прошлого, возрождении исторической памяти и патриотических тради- ций народов России.
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Adaptive regional differentiation as the basis for the monitoring of territorial tourism systems
Статья научная
The study examines the critical task of improving the monitoring of territorial systems of tourism regarding regional specifics. Existing monitoring systems, based primarily on static and fragmented statistical data, demonstrate significant limitations in capturing the dynamics and qualitative changes in regional tourism development. The study proposes a monitoring approach based on the principles of adaptive regional differentiation. A key element of the concept is the mechanism for adapting the system of tourism development indicators to the regional specifics of tourism systems in a changing environment. The scientific novelty lies in the combined approach to developing indicator weighting coefficients, which combines retrospective statistical analysis with expert assessments for various types of tourism development, differentiated based on a strategic positioning matrix, taking into account unique combinations of economic, social, environmental, infrastructural, and institutional parameters. Monitoring is implemented through a measurement system integrating traditional data sources and the digital footprint of tourism activity, and a calculation system evaluating integrated indicators for key aspects of tourism development. The concept envisages the identification of indicators with anomalous dynamics, signaling potential risks to tourism development. The practical significance lies in defining the principles for constructing a toolkit for making management decisions based on the results of tourism development monitoring.
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Статья научная
В данной статье рассматриваются agile-технологии, способствующие совершенствованию таких основных направлений кадровой политики гостиничного предприятия, как найм, подбор и отбор персонала; адаптация и аттестация сотрудников в гостинице; совершенствование оценки деятельности персонала. Автором статьи представлен анализ элементов кадровой политики гостиничного предприятия, разработана программа Welcome / «Введение в должность» для новых сотрудников отеля, показана ценность применения stay-интервью с целью удержания продуктивных работников и exit-интервью для увольняющихся сотрудников, а также описаны некоторые методы оценки персонала. Делается вывод о том, что рассмотренные agile-практики, по мнению автора, позволят усовершенствовать кадровую политику гостиничного предприятия.
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Analyzing the independent tourism development in Belgorod on the basis of queries
Статья научная
Independent urban tourism is a promising area for the internal tourism development in the context of existing economic and global world trends. Travelers plan and choose a travel route, book tickets for transport and hotels, study museums, attractions that they want to visit on a trip by themselves; and it is the features of independent tourism. Belgorod is an object of independent urban tourism. When travelers are organizing tours, they often use Internet resources; the frequency of search queries makes it possible to assess the demand for a specific product or destination. The analysis of the demand for tourist attractions in Belgorod is based on user requests in Yandex. The demand for tourist attractions in Belgorod is stable. The frequency of Internet requests for tourist depends on seasonality, it should be considered in planning the tourism sector development. The main consumers of tourist services in Belgorod are residents of Belgorod and Moscow regions, as well as other nearby regions, such as Voronezh, Kursk, Oryol. Microcations, which involve short trips closer to home and away from popular tourist destinations, are becoming a major travel trend. The analysis of requests made it possible to identify factors that impede the development of Belgorod as a tourist center - a narrow range of entertainment services, their high cost, the focus of local travel companies on outbound tourism, low quality of tourist infrastructure and services, low awareness of tourists about Belgorod as a tourist destination.
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Basics for establishing specialized centers of kids’ entertainment tourism
Статья научная
Using the example of the natural potential of the Republic of Crimea, the authors considers modern possibilities of implementing of the Russian Federation President`s Orders on the development of children’s tourism in the constituent entities of the Federal Districts of the country. Schoolteachers play important educational of in the processes of forming a child’s personality in childhood. The author emphasizes the importance of children’s tourism based on recreation, games, and entertainment in the physical and intellectual development of children. The article substates the need for a network of specialized centers of the children’ physical and intellectual development in the municipal territories of the subjects using the experience of the best schools, with their subsequent transformation into the Centers for Children’s Specialized Tourism. For systemic management and purposeful interaction, the authors propose to unite the Centers into the Crimean Children’s Tourism Cluster. The conditions for the share participation of enterprises and organizations of the Crimea and other subjects of the Russian Federation in investing in the processes of creating and operating the material base of the Centers for Children’s Specialized Tourism are shown. The necessity of motivating the participants in the creation and functioning of the Centers is substantiated. The decisions of the heads of the constituent entities of the Federal Districts on the development of children’s tourism in their municipal territories play important role. The article proposes to create a special section on the children’s tourism development of in the regional state program Development of tourism on the territory of the subject for the period up to 2035. The protection of the local budget is provided based on considering all the results of the activities of children’s tourism organizations. The article shows directions of the necessary training and retraining of personnel serving children’s tourism. The composition of technical and economic indicators that characterize the components of the quality of life, affecting the life expectancy of a person is proposed. The most important of them, generated by the development of children’s tourism in the municipal territories of the subjects: the number of new jobs; the number of accommodation places for children and adults put into operation at the centers of specialized children’s tourism; the number of trainees trained in the system of training and retraining of personnel in the professions of workers and employees who are in demand for serving children’s tourism; the amount of monetary income per capita and its increment; the number of educators and school teachers involved in the creation and operation of specialized children’s tourism centers; increment of the local budget. The possibility of motivated administration of the work of Children’s Tourism Centers according to these indicators was noted.
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Changes to the Estrada Real Route in Mariana, Minas Gerais, After the Fundão Dam Collapse
Статья научная
This study examines the interplay between the Estrada Real Program and the districts of Camargos, Santa Rita Durão, and the former sub-district of Bento Rodrigues, in the context of the environmental disaster triggered by the collapse of the Fundão Dam on November 5, 2015. The research focuses on the controversial proposal by the Renova Foundation – the entity currently overseeing reparations for affected communities – to relocate the Estrada Real landmark from the original site of Bento Rodrigues ("old Bento") to the resettlement area ("new Bento"). This initiative raises critical concerns, as it risks symbolically erasing the accountability of the mining corporations involved (Vale S.A., BHP Billiton, and Samarco) for the ecological and socio-cultural damage caused. Adopting a descriptive and exploratory methodology, this work employs a case study approach to analyze the post-disaster conditions of the impacted districts. Findings indicate that the displacement of the Estrada Real landmark and the creation of "new Bento" fundamentally alter the socio-territorial dynamics, exacerbating the loss of cultural memory and community identity among survivors.
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Complex development of ethno-gastronomic tourism in Russia as a factor of preserving ethnic identity
Статья научная
Ethnic tourism, combined with elements of gastronomic tours, is one of the possible directions of the ethnocultural revival of the small peoples of Russia, and maintaining the integrity of the ethnic cultural space. Ethno-gastronomic tourism is able to help small regions of the Russian Federation to create their own unique trade offer in the tourism market during the postpandemic crisis and contribute to the creation of new jobs in the tourism industry for the indigenous autochthonous population. Analysis of socio-economic factors in the development of ethnogastronomic tourism in the context of preserving the identity of the small peoples of Russia and the development of practical recommendations aimed at diversifying the tourist product and ethnic self-identification of small peoples, contains the following tasks: an overview of the theoretical and methodological foundations of the development of ethno-gastronomic tourism; research of the most popular Russian tourist destinations and the prospects for their development; analysis of the target audience and the degree of demand for ethno-gastronomic tours at the present stage; development of practical proposals for the modernization of the organizational and economic mechanism of ethno-gastronomic tourism. Ethno-gastronomic tourism can draw attention to the problem of preserving the identity of the small peoples of the Russian Federation, as well as contribute to the infrastructural and economic development of sparsely populated regions of the country. Based on the theoretical and methodological foundations of the formation and functioning of ethno-gastronomic tours, the study of their influence on the creation of a regional tourist product in the period of world globalization made it possible to give a general description of the tourist resources of the regions of Russia, contributing to the integrated development of ethno-gastronomic tourism; assessment of the state and development trends of tourist potential in areas with small population groups; to develop recommendations for its development in the regions of the Russian Federation.
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Creative tourism in the Arctic regions of the Russian Federation
Статья научная
The article explores the prospects for developing creative tourism in the Arctic regions of the Russian Federation, highlighting its role in sustainable socio- economic development. The authors analyze unique tourist practices related to ethno- cultural heritage, nature features, and innovative approaches, emphasizing the integration of creative industries, folk and digital platforms to create new niches for local communities. The authors in the study underscores the importance of creative tourism in preserving landscape of the Arctic. The methodology combines socio- cultural and economic approaches, ingenious methodology focusing on sustainable development principles, participatory interaction, and the theory of social exchange. The authors reveal the key findings including the significant potential of creative tourism in regions like Murmansk and the Republic of Karelia, while other areas, such as Chukotka, show lower levels of development. The authors provide recommendations for infrastructure development, digitalization and support for local communities to enhance creative tourism. It concludes thar creative tourism can diversify the regional economy, improve living standards and contribute to sustainable development in the Arctic region. The research is valuable for policymakers, tourism stakeholders and academics interested in the intersection of tourism, culture and economic development in Russian Arctic regions.
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Cruise tourism in the Republic of Tatarstan
Статья научная
The article examines cruise tourism from the point of view of the possibility of ensuring the recreation and the tourism development in the urban environment and city agglomeration. The foreign experience in the organization of river cruises is briefly reviewed. The article demonstrates significant potential of the hydrographic network of Volga Federal District in general, as well as city agglomerations of the Republic of Tatarstan in particular. The period of the pandemic showed the demand among people for short trips along rivers and lakes within the city, city agglomeration and region. However, such voyages tend to be out of the question for water cruises. The article proposes and defines the term “mini cruise” to refer to travel less than 24 hours. The role of mini-cruises in local socio-economic life is shown. The Republic of Tatarstan has all the necessary factors to expand the range of river cruises, incl. minicruises: a wide range of natural factors, incl. an extensive hydrographic network; interesting coastal areas, different historical, cultural and modern objects and events, intangible heritage; a historically established shipbuilding industry that includes large industrial enterprises, small businesses and craft initiatives. Further study of the potential of mini-cruises and their inclusion in the orbit of cruise tourism will help to solve issues in meeting the recreational needs of people and in creating new tourism products, and, therefore, developing the local economy.
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Cuba’s historical tryst with economic development and future pathways
Статья научная
This paper inspects the historical development of Cuba put against its challenges in promoting tourism. Due to internal and external pressures, the economic development opportunities for Cuba were largely limited to tourism – despite the best efforts by the Cuban authorities to diversify its economy. Drawing insights from the strategy literature, the competitive advantage of Cuba in tourism is explained. We trace the pathways the Cuban economy and society took in Cuba’s its tryst with tourism as the primary development driver. Particular thrust is given to Cuba – Soviet bonhomie and the “special period”. We conclude the discussion by highlighting the hope that Obama kindled and the fears that Trump brought back in.
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