The features of using digital services in tourist trips by citizens of Kirov region (based on the results of 2022 survey)
Автор: Konyshev Evgeny V., Kolesova Yulia A., Veprikova Alevtina A.
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Маркетинг услуг и территорий
Статья в выпуске: 2 (104), 2023 года.
Бесплатный доступ
The article presents the research results of using digital services by residents of the Kirov region during tourist trips. The relevance of the research is caused by the increasing role of digitalization in the tourism sector and the necessity to study changes in consumer preferences under modern conditions. A population survey was used as the main research method. The sample size was 1,384 people. The results were processed using IBM SPSS Statistics and Microsoft Excel. The analysis of the survey results was carried out by separate target groups identified by professional characteristics. The frequency of using digital apps, the general attitude to them, their using during sightseeing activities and when organizing independent travel were determined. The features of using digital services for booking accommodation, navigation in the tourist space were revealed. The results of the research prove that the frequency of using digital services by residents of Kirov region in 2022 has not changed significantly. Basically, residents of Kirov region turn to digital services when booking transport services (the official website of Russian Railways), for navigation (Google Maps and Yandex Maps), accommodation reservations (Avito). Only 20% of respondents have heard about virtual excursions, but do not plan to use them in the future, preferring to traditional excursions. The virtual tours are also not in demand. At the same time, it should be noted the high level of respondents' appeals to social networks - more than 90% of respondents in each segment. According to respondents, social networks and official websites of organizations are the main source of reliable information. The practical importance of the research is expressed in obtaining up-to-date and reliable information about the using digital services by residents of Kirov region, which can be used by executive authorities and businesses.
Tourist-recreational needs, consumer behavior, kirov region, survey method, digital economy
Короткий адрес: https://sciup.org/140299775
IDR: 140299775 | DOI: 10.5281/zenodo.8118234
Список литературы The features of using digital services in tourist trips by citizens of Kirov region (based on the results of 2022 survey)
- Altuntas, F., & Gok, M. S. (2021). The effect of COVID-19 pandemic on domestic tourism: A DE-MATEL method analysis on quarantine decisions // International Journal of Hospitality Management, 92. doi: 10.1016/j.ijhm.2020.102719.
- Bogomazova, I. V., Anoprieva, E. V., & Klimova, T. B. (2019). Cifrovaja ekonomika v industrii tur-izma i gostepriimstva: tendencii i perspektivy [Digital economy in the tourism and hospitality industry: trends and prospects]. Servis v Rossii i za rubezhom [Services in Russia and Abroad], 13(3/85), 34-47. doi: 10.24411/1995-042X-2019-10303. (In Russ.).
- Bogomazova, I. V., & Klimova, T. B. (2022). Cifrovye servisy i turistskaja ekosistema v razvitii vnu-trennego turizma [Digital services and the tourist ecosystem in the development of domestic tourism]. Ekonomika. Informatika [Economy. Computer science], 49(4), 718-730. doi: 10.52575/2687-0932-2022-49-4-718-730. (In Russ.).
- Paveliev, I. G., Poddubnaya, T. N., Zadneprovskaya, E. L., & Minchenko, V. G. (2022). Cifrovoj servis kak drajver prodvizhenija uslug gostepriimstva v inkljuzivnom turizme [Digital service as a driver of promotion of hospitality services in inclusive tourism]. Kompetentnost' [Competence], 4, 3639. doi: 10.24412/1993-8780-2022-4-36-39. (In Russ.).
- Hadjielias, E., Christofi, M., Christou, P., & Drotarova, M. H. (2022). Digitalization, agility, and customer value in tourism. Technological Forecasting and Social Change, 175, 121334, doi: 10.1016/j.techfore.2021.121334.
- Fatkullina, R. R. (2022). Cifrovaja infrastruktura dlja sfery uslug [Digital infrastructure for the service sector]. Servis v Rossii i za rubezhom [Services in Russia and Abroad], 16(1/98), 19-27. doi: 10.24412/1995-042X-2022-1-19-27. (In Russ.).
- Grudistova, E. G. (2020). Cifrovoj marketing v sfere servisa i turizma kak instrument razvitija cifrovoj ekonomiki [Digital marketing in the field of service and tourism as a tool for the development of the digital economy]. Nauchnyj rezul'tat. Tehnologii biznesa i servisa [Scientific result. Business and service technologies], 6(1), 45-54. doi: 10.18413/2408-9346-2020-6-1-0-5. (In Russ.).
- Jiang, Y., & Wen, J. (2020). Effects of COVID-19 on hotel marketing and management: a perspective article. International journal of contemporary hospitality management, 32(8), 2563-2573.
- Oborin, M. S., & Saryan, A. A. (2019). Rol' cifrovyh tehnologij v razvitii informacionnogo pros-transtva upravlenija regional'nym turizmom [The role of digital technologies in the development of the information space of regional tourism management]. Servis v Rossii i za rubezhom [Services in Russia and Abroad], 13(3/85), 24-33. doi: 10.24411/1995-042X-2019-10302. (In Russ.).
- Wang, Q., Yang, L., & Yue, Z. (2022). Research on development of digital finance in improving efficiency of tourism resource allocation. Resources, Environment and Sustainability, 8, 100054.
- Tanina, A., Konyshev, E., Veprikova, A., & Smetanina, A. (2021). Features of the use of digital technologies by tourists during COVID-19 (on the example of Kirov region). In Proceedings of the 3rd International Scientific Conference on Innovations in Digital Economy, 262-269. doi: 10.1145/3527049.3527138.
- Zhao, X., Xie, C., Huang, L., Wang, Y., & Han, T. (2023). How digitalization promotes the sustainable integration of culture and tourism for economic recovery. Economic Analysis and Policy, 77, 9881000. doi: 10.1016/j.eap.2023.01.005.
- Zainal Abidin, H., Tuomi, A., & Moreira Kares, E. (2023). Older Adults' Perceptions of Digital Cultural Tourism in 'Super-Aged'Nations: The Case of Finland and Japan. In: ENTER22 e-Tourism Conference. Cham: Springer Nature Switzerland, 361-366.
