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Публикации в рубрике (2556): Экономические науки
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Implementation consequences IFRS 9

Implementation consequences IFRS 9

Komikov S.V.

Статья научная

In this article there are described good as well as bad consequences of implementation of the international financial reporting standard 9. There is shown the influence of the standard on banks, on the financial asset classification, revenue and loss volatility. As an example, all these changes would be shown on the mortgage case.

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Implementation of machine learning and neural networks for student group management to enhance human capital management

Implementation of machine learning and neural networks for student group management to enhance human capital management

Yelmar O.

Статья научная

The article addresses the implementation of machine learning and neural networks in the management of student groups at Turan University. The study outlines a comprehensive algorithm using the "Orange" software for hierarchical clustering of students based on their transcript grades. The findings reveal the formation of five distinct student groups, facilitating more efficient management and interaction by advisors. The financial evaluation highlights the estimated costs for data analysts, developers, infrastructure, and support. The expected outcomes include improved learning efficiency, enhanced academic performance, optimized resource allocation, and increased satisfaction among students and faculty. The study concludes that integrating advanced technological solutions can significantly enhance human capital management in higher education.

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Improving the efficiency of managing the financial results of the enterprise

Improving the efficiency of managing the financial results of the enterprise

Comikov S.V.

Статья научная

This article discusses ways to improve the efficiency of managing financial results of an enterprise, based on methods and instructions for the implementation of various systems and systems complexes that help in achieving results.

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Innovative approaches to funding startups in the transportation industry

Innovative approaches to funding startups in the transportation industry

Mussin Zh.

Статья научная

This article explores innovative approaches to funding startups in the transportation industry. This crucial to the global economy sector currently experience transformative changes. Article discusses the challenges and opportunities faced by startups in securing funding, emphasizing the importance of selecting appropriate financial strategies. The article examines a variety of funding methods, from traditional to more recent innovations, and includes case studies to illustrate these approaches in practice.

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Integrated assessment of innovative software projects quality: a system of indicators

Integrated assessment of innovative software projects quality: a system of indicators

Larin S.N., Ermakova I.M.

Статья научная

Currently, there is a rapid informatization of management processes in almost all industries. To manage business activities, many enterprises use modern information systems and technologies. This allows them to gain new competitive advantages. However, in the development and implementation of such information products as innovative software projects, there are few problems. Most of them are related to the definition of the composition of the requirements for the quality of innovative software projects. At the same time, the current state in the field of assessing the quality of innovative software projects indicates the existence of a number of approaches to this process. But it is not possible to develop a universal set of private indicators that make up an integral indicator for quality assessing of such projects. Therefore, the authors of the article proposed a new approach. It allows, in each specific case, to form a set of particular indicators that is adequate to the scope of the relevant software tools as part of a specific innovative software project. Its essence is to substantiate the type of integral quality indicator based on a hierarchical network of private indicators and develop a procedure for aggregating private indicators into an integral quality indicator of a specific innovative software project.

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Investment in the sustainable development of Kyrgyzstan’s regions

Investment in the sustainable development of Kyrgyzstan’s regions

Omurzakov S.A., Pazylova A.S.

Статья научная

This paper examines the significance of investment in the sustainable development of Kyrgyzstan's regions. It highlights the economic, social and environmental challenges hindering progress, emphasizing the need for increased private investment to supplement government resources. The research integrates qualitative and quantitative methodologies, analyzing statistical data and regulatory frameworks while incorporating insights from local stakeholders. Findings indicate that economic disparities, environmental degradation and insufficient infrastructure remain key obstacles. While foreign investments are concentrated in specific regions, others face economic stagnation, exacerbating inequality and internal migration. The study underscores the importance of green economy initiatives and blockchain technology in agriculture to enhance transparency, efficiency and environmental sustainability. Recommendations include fostering policies that attract sustainable investments, improving governance to mitigate corruption and leveraging international partnerships. The study concludes that sustainable investment is vital for fostering resilience, economic diversification and social equity. To ensure a stable and prosperous future, Kyrgyzstan must adopt an integrated approach that balances economic growth with environmental protection and social development.

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Issues of providing investment security in Uzbekistan

Issues of providing investment security in Uzbekistan

Ismailova N.K.

Статья научная

This article focuses on the socio-economic aspects of investment security. The author considers a number of indicators of investment security. The economic theory of investment security and the criteria for evaluating the investment climate are described. Also, the results of a study of investment security in the Republic of Uzbekistan are presented.

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Migration as a general process

Migration as a general process

Astashova G.V., Dyorina N.V., Filina E.A.

Статья научная

Migration is the process tracing back to the first settlements of ancient tribes. Ancient people migrated from the island to island, from one territory to another, to the areas with more comfortable climatic and economic conditions. For all the times migration was risky and dangerous. The people faced climatic disasters, river falls, fires, snowfalls and snowstorms, hunger, hurricanes, cold, unfriendly meeting of native people in other lands. So migration has always been a challenge for the people migrating to other living areas. Thus migrating may be individual, in groups or Great Resettlement of nations. Migration has always been presented in all countries and continents. The people were seeking for better life, more comfortable climate, conditions to find and produce food and cattle, to grow up children, trying to avoid wars and disasters. The reasons of migration fall in the European countries are performed in the study.

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Models of social and economic development of the leading countries of the world

Models of social and economic development of the leading countries of the world

Pipopulo V.Yu.

Статья научная

The article is devoted to solving an urgent problem related to the development of the concept of socio-economic models of the leading countries of the world, the advantages and disadvantages of these systems and the new socio-economic model of Russia. The author considers the estimated risks associated with this socio-economic model. The article examines individual socio-economic approaches associated with various forms of macroeconomic development, taking into account individual national and political characteristics. Research in this area is necessary, since the role of the social level of provision of the population and the economic development of the state as a whole increases, which significantly affects the standard of society living.

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Netflix как коммерческая и культурная платформа: динамика развития, производственные практики и текущие вызовы (2013–2025)

Netflix как коммерческая и культурная платформа: динамика развития, производственные практики и текущие вызовы (2013–2025)

Попова А.И.

Статья научная

На основе открытых финансовых отчётов Netflix (годовые и квартальные письма акционерам за 2024-2025 гг.), полугодовых отчётов о вовлечённости What We Watched и производственных регламентов Netflix Partner Help проведён дескриптивный анализ: динамика выручки и маржинальности, рост платных подписок, свободный денежный поток, кассовые расходы на контент, развитие рекламной модели и изменения пользовательской вовлечённости. Показано, что в 2024 г. выручка Netflix выросла на 16% до 39,0 млрд долл. при операционной марже 26,7%, число платных подписок на конец года достигло 302 млн, а в I полугодии 2025 г. пользователи просмотрели свыше 95 млрд часов контента. Одновременно компания стандартизирует производственные практики (утверждённые списки камер и технических параметров), что в экспертном сообществе связывают с эффектом «второго экрана». Полученные результаты уточняют причинно-следственные связи между бизнес-решениями и культурной продукцией платформы, а также предлагают операциональные индикаторы для дальнейших сравнительных исследований стриминговых сервисов.

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Organizing and improving company marketing activities using social media

Organizing and improving company marketing activities using social media

Buryak N.Yu.

Статья научная

The author considers various aspects of the advertising activities of the company as a whole. Various ways of organizing and improving the marketing activities of the company in particular are presented. The components of the concept of marketing activities are defined. In addition to that the article focuses on the importance of using social media for successful organization and improvement of marketing activities, analyzes current research into the activity of users in social networks, highlights the main ways of promotion of social networks.

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PR-технологии в государственном и муниципальном управлении

PR-технологии в государственном и муниципальном управлении

Лужкова А.А., Гагарина С.Н.

Статья научная

Потребность в контакте с гражданами, общественными организациями, средствами массовой информации столь велика, что службы «Public Relations» становятся органичным элементом всей системы государственного управления, политической структуры общества. Функции государства неизбежно включают в себя функции управления «Связями с общественностью», порождают специальные государственные структуры, призванные оптимизировать эти связи, соотносить их с управленческими усилиями органов власти. В данной статье рассмотрены сущность, смысл, необходимость и цели службы связи с общественностью в системе государственного и муниципального управления.

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Problems of ensuring energy security in the oil industry in the context of sanctions restrictions

Problems of ensuring energy security in the oil industry in the context of sanctions restrictions

Malkuta M.M., Loktionova J.A., Maksakova K.A.

Статья научная

Energy security is one of the components of the national security of the state, therefore, measures aimed at the development of this industry are necessary. The article substantiates the relevance of the study, taking into account the rapidly changing factors that affect national security. The main purpose of the work is a comprehensive study of the oil industry. As a result of the analysis of a number of indicators determining the dynamics and state of development of the oil industry, key problems were identified and appropriate measures aimed at development were proposed.

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Product placement и его влияние как pr-инструмента на репутацию фильмов отечественного и зарубежного рынков

Product placement и его влияние как pr-инструмента на репутацию фильмов отечественного и зарубежного рынков

Булавина Е.Ю., Темнова Д.И.

Статья научная

В статье раскрыто понятие технологии product placement, её характеристики как PR-инструмента, а также описано исследование влияния технологии интегрированной рекламы на зрительское восприятие и отношение к художественным кинофильмам, включающим в себя product placement. На основе полученных данных сделан вывод о зависимости зрительского мнения о product placement в отечественных и зарубежных фильмах и их репутации.

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Prospects for the development of transformational creative tourism

Prospects for the development of transformational creative tourism

Jalilova S.S.

Статья научная

The study explores the potential of developing transformative creative tourism in Azerbaijan as a new and promising form of tourism that responds to the evolving needs of modern travelers. The research highlights that while Azerbaijan possesses diverse tourism resources, existing activities remain seasonally and geographically concentrated, creating socioeconomic imbalances. The article examines the concepts of transformation and transformative learning, explaining how tourism can serve as a medium for deep, long-lasting personal change. It then analyzes the relationship between creative and transformative tourism and introduces the concept of “transformative creative tourism,” which integrates cultural participation with personal development. Practical examples, including the Chenot Palace Health Wellness Hotel in Gabala, demonstrate the applicability of this approach in Azerbaijan. The authors conclude that transformative creative tourism, based on the country’s rich cultural heritage and creative potential, can promote individual well-being while generating economic, social, and cultural benefits for sustainable tourism development.

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SMM как элемент стратегии развития предприятия

SMM как элемент стратегии развития предприятия

Уманская М.В., Петров С.В.

Статья научная

В данной статье рассматривается применение социальных медиа как элемент стратегии развития предприятия. Рассмотрены цели и задачи SMM продвижения, характерные особенности продвижения в социальных медиа, а так же рассмотрены критерии оценки эффективности при продвижении с помощью SMM.

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SWOT-анализ ПАО "Сбербанк"

SWOT-анализ ПАО "Сбербанк"

Сочеева В.Е.

Статья научная

Статья посвящена определению сущности и назначения SWOT-анализа. Исследованы факторы, определяющие внутреннюю и внешнюю среду объекта анализа. Приведены преимущества и недостатки данного метода. Рассмотрен SWOT-анализ ПАО «Сбербанк».

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Selection of a method for monitoring and assessing the company’s personnel loyalty

Selection of a method for monitoring and assessing the company’s personnel loyalty

Nguyen M.Ha.

Статья научная

This article is a brief theoretical review of the main techniques for monitoring the loyalty of the company's personnel. Realising the elements of internal marketing, modern companies face the problem of monitoring personnel loyalty. The scientific discourse has developed various quantitative and qualitative methods to identify this phenomenon. The article overlooks expensive research methods such as creating focus groups, conducting in-depth interviews, modelling conflicts, and others. Application of this or that questionnaire requires refinement from the personnel service of each organisation, taking into account the specifics of its functioning.

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Strengthening the economy of the Russian Federation within the framework of cooperation between the Eurasian Economic Union and the People’s Republic of China

Strengthening the economy of the Russian Federation within the framework of cooperation between the Eurasian Economic Union and the People’s Republic of China

Vakhitova G.V., Demidova T.K., Akhmadieva A.Yu., Sorokin S.V.

Статья научная

The article examines the positive aspects of cooperation among countries of the Eurasian Economic Union. Statistical data and macroeconomic indicators are provided to demonstrate the benefits of the Eurasian Economic Union and emphasize the effective interaction among countries both within the union and with external partners. The article shows the stable development and resilience of Russia's trade with other countries despite the sanctions pressure and different attempts by some countries to isolate Russia on the international stage.

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Study of artificial intelligence models for big data analysis in project management

Study of artificial intelligence models for big data analysis in project management

Pshichenko D.

Статья научная

This study explores the application of artificial intelligence (AI) and machine learning (ML) models for big data analysis in project management. By leveraging specific ML algorithms such as decision trees, random forests, support vector machines, neural networks, k-means clustering, gradient boosting, and natural language processing, project management practices are significantly enhanced. These technologies improve decision-making, resource allocation, and risk management. The implementation of these models involves addressing technical challenges, ensuring data quality, and adhering to ethical and privacy standards. This research provides an understanding of the transformative potential of AI and ML in optimizing project management.

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