Journal articles - Sport Mediji i Biznis
All articles: 171
A comparative analysis of Synergy Sports and Hudl software in basketball scouting
Scientific article
This paper examines the transformative role of video analytics in modern basketball through a comprehensive qualitative analysis of two leading software solutions Synergy Sports and Hudl. Employing a qualitative-descriptive methodology, the study evaluates both technical and methodological dimensions, including interface design and user experience, availability and customer support, as well as training and competitive applicability. Particular emphasis is placed on the pedagogical and tactical implications, exploring the extent to which such tools redefine preparation, decision-making, and performance evaluation in sports. The analysis reveals that Synergy Sports offers highly sophisticated functionalities tailored for professional leagues and elite competition, whereas Hudl, due to its flexibility and accessibility, occupies a central role in educational and amateur contexts. A SWOT analysis further highlights their strengths and weaknesses, pointing to distinct strategic niches where each system achieves maximum impact. The conclusions suggest that video analytics, while technologically mediated, does not substitute coaching intuition; rather, it expands the boundaries of tactical reasoning and introduces a new epistemology of sporting knowledge.
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Scientific article
The goal of the work is to show the importance of affective attachment as an important component that defines the relationship of parents to the child, as well as its irreplaceable role in stimulating the child and overcoming certain social problems, especially in children with developmental disabilities when the child enters a new environment such as a sports team. Children with developmental disabilities have absolute rights to be an integral part of the education system as well as sports institutions, which includes staying in sports teams with children of the typical population with the support of professionals and adapting the program to their capabilities in order to make adequate progress in the psycho-social sense. The paper applies a theoretical analysis of the importance and characteristics of affective attachment as an inseparable characteristic of children and parents and its important role in understanding personality as the main result of this research when including children with developmental disabilities in a sports team.
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A vision for The impact of financial market on sports companies in algeria
Scientific article
This empirical study relationship between financial markets and the overall performance of sports companies in Algeria. The research employs various standard econometric methodologies to estimate the impact of financial market dynamics on the financial outcomes of sports enterprises. The methodology begins with Ordinary Least Squares (OLS) regression analysis incorporating control variables and robust standard errors to address potential heteroscedasticity issues. Subsequently, twoway fixed-effects models are utilized to capture time-invariant characteristics specific to sports companies in Algeria and financial market conditions. Clustered standard errors at the company level are employed throughout all fixed-effects models to ensure reliable statistical significance tests and account for within-group correlation. The empirical present economic model that highlights the statistical and economic significance of financial market variables in shaping the performance trajectories of sports companies in Algeria. The results demonstrate that financial market conditions, including market volatility, liquidity, play a crucial role in determining the financial success.
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Scientific article
This study examines the role of academic advising in university training systems within the sports field, with a particular focus on the relationship between students’ aspirations and available professional opportunities in the labor market. The primary aim of the research was to investigate the perceived importance of academic advising among faculty members, students, and graduates in the fields of kinesiology and physical education, and to explore how effective academic support contributes to students’ academic, psychological, and social adaptation while meeting quality standards in higher education. The study involved a sample of key stakeholders in the training process (faculty members, current students, and alumni). Data were collected using a structured questionnaire. The results revealed a broad consensus among all respondent groups regarding the critical role of academic advising in guiding students according to their scientific capabilities and personal motivations, enhancing their academic performance, and facilitating successful integration into the professional field.
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Agility assessment test in wheelchair basketball players - a sistematic review
Scientific article
Wheelchair basketball is one of the most widely represented sports among Paralympic disciplines and is practiced by individuals with various physical impairments. Agility is defined as a rapid whole-body movement involving a change in velocity or direction in response to a sport-specific stimulus. Based on this definition, agility in wheelchair basketball refers to the ability to execute fast changes of direction with the sports wheelchair. Players must possess adequate levels of speed, agility, and strength to perform complex game tasks effectively. Performance analysis of elite wheelchair basketball players is considered essential, as it provides evidence-based guidelines for training optimization and competition preparation. The aim of this paper was to conduct a systematic review of agility assessment tests used in wheelchair basketball players. Literature was collected through the following scientific databases: Google Scholar, PubMed, and Web of Science. A total of fifteen original research studies (N=15) met the inclusion criteria. The analysis indicated that the most commonly applied agility tests include slalom tests with or without a ball, ball pick-up test, Illinois agility test, T-test, figure-eight with ball, 3–6–9 m drill test, and zig-zag agility tests performed with and without the ball.
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Scientific article
This paper explores key marketing strategies that have led to success in sports organizations worldwide. The focus is on analyzing the most successful marketing campaigns in sports, examining their fundamental elements and effects on branding, audience engagement, financial results, and social influence. Through thorough literature review and case studies, examples of sports campaigns that have become icons in the world of marketing have been identified. These examples span various sports disciplines and formats, from global sporting events like the Olympics to local sports teams. The analysis will focus on branding strategies, social media usage, sponsorships, as well as innovative approaches in audience interaction. Special emphasis will be placed on measurable outcomes of these campaigns, including increased fan base, sponsorship revenue, ticket and merchandise sales, and impact on social awareness and engagement. By analyzing the success data of these campaigns, the study explores how marketing strategies have influenced the transformation of sports organizations and the development of sports marketing as a key factor in sports business. Through this study, the aim is to provide deeper insights into how sports organizations can effectively use marketing strategies to achieve their goals, increase revenue, and build lasting relationships with their audience. These insights will be valuable for sports organization managers, marketing professionals, and anyone interested in sports business and marketing.
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Scientific article
Introduction: Digital educational platforms have become an essential component of contemporary educational systems, providing teachers with accessible resources for promoting students’ health literacy and healthy lifestyles. However, evidence regarding the actual utilization of these resources remains limited, particularly in national educational platforms. Aim: The aim of this study was to evaluate the utilization of digital educational resources available within the Responsible Attitude towards Health section of the Serbian National Education Portal by analysing user engagement indicators, including page views, active users, engagement time, and interaction events during the period from July 2023 to April 2026. Methods: A retrospective descriptive study was conducted using anonymized web analytics collected from the National Education Portal (https://zuov.gov.rs). Indicators included page views, active users, average engagement time, and recorded user events. Results: During the observation period, the page generated 7,246 views from 4,443 active users and recorded 73,491 interaction events. The average engagement time reached 1 minute and 56 seconds. Distinct increases in user activity coincided with the publication of new educational resources, indicating continuous demand for updated materials. Conclusions: The findings demonstrate sustained utilization of digital health education resources among educational professionals and emphasize the importance of continuously updating evidence-based teaching materials. These findings may support future strategies for strengthening digital health education within national educational systems.
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Application of Delphi method in sports
Scientific article
A well-liked and reputable technique for gathering data from experts in a field of expertise is the Delphi method. This approach may be used to conduct surveys with qualified respondents from a wide geographic area because face-to-face interaction is not necessary. The Delphi method survey is a practical tool for obtaining expert opinions through repetitive rounds of controlled feedback. To have the maximum response rate possible, investigators must actively engage in this area. Participant cooperation is essential for the Delphi process to be carried out successfully. The main goal of this paper is to offer insights which can be useful to other researchers and practitioners preparing to apply Delphi methodology. Moreover, the article contributes to the methodological debate by taking into consideration the introduction of new practices that can be used to overcome certain classical issues of the Delphi methodology: optimal panel size, objectivity, controlled feedback, participant response rate, etc.
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Application of marketing processes and tools as an imperative of the modern market
Scientific article
The book Marketing, authored by Bozidar Milenovic and Milijanka Ratkovic, covers all important topics in this field. Marketing is a comprehensive textbook that dispels illusions about marketing as an "omnipotent force" of con-sumer society and sheds light on the laws of supply and demand on a scientific basis, processed in such a way that related disciplines participate in them in an optimal way, from which it can be concluded that this is a serious and complex content. which provides answers to many insufficiently treated topics. The authors, excellent experts in marketing both from the point of view of theory and practice, present modern marketing as a way to achieve a new paradigm of marketing as a more res-ponsible, directed and less invasive tool to achieve success in the market in the sense that meet the more subtle needs of consumers through a more responsible design of the offer. Therefore, this book is not intended exclusively for students, but is suitable reading for proven experts, professional managers and everyone else who wants to learn but also to confirm their knowledge in this field. It is written in a clear and concise style, with numerous examples from the real business world and life that vividly evoke marketing strategies that various companies have successfully or unsuccessfully applied at some point in their development. This textbook gives a look at the most modern marketing trends and application in real time and real business environment, especially with emphasis on the domestic business environ-ment. All of these contents certainly indicate that Marketing deserves the full reader's attention of a narrowly professional audience, scientific workers in this field as well as students eager for new knowledge.
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Scientific article
Sports nutrition is the one that, in addition to satisfying the energy and nutri-tional needs of the athlete, will provide him or her with good health, the effectiveness of sports performances, but also good recovery after training or competition and prevent injuries. Sports nutrition should be well organized and planned, varied, and the emphasis is on meeting the greater energy and nutritional needs of athletes. These increased needs for energy and nutrient intake are not significantly higher and can be met with a proper and varied nutrition. Athletes should be enabled and encouraged to have a proper, varied and well-planned diet in order to withstand daily training. This means that they need nutritious and regular meals.
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Scientific article
Physical Education (PE) has been identified as a supportive context for the social inclusion of students with a refugee background. However, inclusive practice largely depends on teachers’ psychosocial orientations and perceived competence. Guided by the Theory of Planned Behavior (TPB), this study examined Greek PE teachers’ attitudes, subjective norms, perceived behavioral control (PBC), and intentions regarding the inclusion of refugee students, as well as their associations with moral competence and teaching experience. Participants were 225 PE teachers employed in Greek public primary schools. Data were collected through self-report questionnaires assessing TPB constructs and moral competence (C-index). Independent-samples t-tests, Pearson correlations, and regression analyses were conducted. Teachers reported high attitudes, subjective norms, and intentions, and moderately high PBC toward inclusion. TPB variables were strongly interrelated, while gender differences emerged only for subjective norms, with males reporting higher scores. Moral competence was negatively associated with subjective norms and PBC but not with attitudes or intention. Teaching experience was unrelated to study variables. Prior intercultural training negatively predicted intention, though with small explained variance. Findings highlight the importance of perceived competence and institutional support in promoting inclusive PE practices.
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Scientific article
Да ли се концепт Six Sigma може користити за стварање врхунских атлетичара? Иако се Six Sigma многима може учинити као врло компликован концепт или као само један нови тренд, ради се о једноставном и врло успешном, резултатски орјентисаном и структурном начину рада на побољшањима, с јасном расподелом одговорности, а с циљем постизања значајних резултата. Кроз приказ методологије примене, алата и дилема, ствара се одговор на питање зашто је концепција Six Sigma у атлетицu тако привлачна за много успешних атлетичара, тренера и клубова у свету.
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Scientific article
Sport mega-events can contribute to destination visibility and social engagement, but younger residents’ perceptions of such events remain insufficiently explored. This study examined Generation Z university students’ perceptions of the socio-cultural, direct economic, and tourism-related impacts of the World Athletics Indoor Championships Belgrade 2022, as well as their associations with excitement and support for event hosting. Data were collected during the championships through an online survey of 173 students from Belgrade and analyzed using descriptive statistics, Pearson correlations, and one-way ANOVA. Participants reported the most positive perceptions of tourism-related impacts, followed by socio-cultural impacts, while direct economic impacts received lower ratings. Tourism-related and socio-cultural perceptions were positively associated with excitement and support for hosting the event, whereas direct economic perceptions were not significantly associated with support. Female participants reported more positive socio-cultural and tourism-related perceptions than male participants. The findings suggest that, in this sample, international athletics events were evaluated primarily through tourism, symbolic, and social benefits rather than direct economic expectations.
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Career development trends of the WTA top 100 tennis players
Scientific article
The aim of this paper was to compare patterns of entry into the professional women’s tennis rankings through the age at which the first WTA point is earned, the time required to first break into the world’s top 100, and the relationship of these indicators with career-high ranking. The analysis was conducted on samples from the year-end rankings for 2023 and 2024, including the top 100 players. Descriptive statistics were applied, along with Pearson’s correlation between the age at first point and career-high ranking. The results show that the average age at which the world’s leading female players earn their first point is between 15 and 16 years. Some players earn points immediately after turning 14, as soon as regulations allow, while others earn their first points after age 17. The average time from earning the first point to entering the top 100 is between 5.1 and 5.5 years.
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Scientific article
The aim of this study was to investigate coaches’ perceived knowledge and competences and to examine their implications for sport management and human resource development (HRD). Using a quantitative, cross-sectional approach, data were collected from 216 basketball coaches through the Coaches’ Knowledge and Competence Questionnaire (CKCQ). Descriptive statistics, dependent correlation comparisons, and correlation analyses were employed to assess the relationships between professional, interpersonal, and intrapersonal domains of knowledge and overall coaching competences. The results indicate that coaches report high levels of knowledge across all domains, with strong positive interrelationships between them and overall competence. However, lower scores were identified in areas related to external communication and sports legislation, suggesting potential gaps in domains associated with broader organizational responsibilities. These findings suggest that coaching competence represents an integrated system of knowledge and skills, where intrapersonal reflection serves as the strongest statistical driver of perceived competence. Importantly, the study contributes to literature by positioning coaches not only as performance specialists but also as key agents of human resource development, influencing learning processes, organizational culture, and long-term sustainability within sport organizations.
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Communication between coach and athlete
Scientific article
The coach and athlete relationship is interaction in which the thoughts, feelings and behavior of the coach and athlete are causally linked. The quality of the relationship between coach and athlete affects the achievement and psychological well-being of athlete. It is desirable that the relationship between coaches and ath-letes is based on respect, understanding, acceptance, tolerance and cooperation. The quality of the relationship between coach and athlete affects interpersonal and intrapersonal outcomes through communication. Communication is a process that depends on its participants. It implies a circular process of influence. The athlete's behavior affects the coach's behavior, and the coach's behavior in turn affects the athlete's behavior. The article presents guidelines for improving communication and constructively resolving conflicts between coaches and players.
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Scientific article
Teachers’ communication competencies represent one of the fundamental components of teachers’ professional competence and play a crucial role in ensuring the quality of the educational process, particularly in Physical and Health Education, where effective interaction and direct communication with students are essential. The aim of this study was to examine the importance of communication competencies of Physical and Health Education teachers as a determinant of teaching quality through a comprehensive review of relevant scientific literature. A narrative literature review was conducted using analysis, comparison, and synthesis of national and international studies addressing pedagogical communication, teacher competencies, and the specific characteristics of Physical and Health Education. The findings indicate that well-developed communication competencies significantly enhance teaching effectiveness by facilitating clearer knowledge transfer, improving classroom management, fostering a positive psychosocial climate, and increasing students’ motivation for active participation. The analysis highlights the importance of verbal and nonverbal communication, constructive feedback, pedagogical sensitivity, and teachers’ ability to adapt communication strategies to students’ individual needs and developmental characteristics. Furthermore, effective communication contributes not only to improved educational outcomes but also to the promotion of positive attitudes toward physical activity, healthy lifestyles, and collaborative relationships within the school environment. The study concludes that communication competencies constitute a core element of professional teaching competence and should be continuously developed through both initial teacher education and lifelong professional development. Strengthening these competencies has the potential to improve teaching quality, student engagement, and the overall effectiveness of Physical and Health Education.
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Comparative analysis of body composition of females from three European countries
Scientific article
The aim of this study was to examine differences in body composition among girls from three European countries (Serbia, Italy, and Spain). Based on age, participants were divided into two categories: the first group included girls aged 15–19 years, while the second group consisted of those aged 20–24 years. The first group comprised a total of 113 participants (50 from Serbia, 24 from Spain, and 39 from Italy), whereas the second group included 167 participants (50 from Serbia, 81 from Spain, and 36 from Italy). Body composition was assessed using the InBody 230 device, which enabled the assessment of the following variables: body height, body weight, BMI, body fat percentage, muscle mass percentage, and waist-hip ratio. In the age group 15-19 years, results showed statistically significant differences among the countries in body height (p < 0.05) and waist-hip ratio (p < 0.05). In the age group 20–24 years, statistically significant differences were observed in all measured variables. Overall, the results indicate that differences in body composition among girls from Serbia, Italy, and Spain are more pronounced in the older age group (20–24 years) compared to the younger group (15–19 years), which is likely a consequence of cultural, lifestyle, and training factors, while also underscoring the importance of monitoring body composition during growth and maturation.
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Scientific article
The aim of this study was to examine the validity of two types of OMRON body composition analysers (BF 511 and VIVA) in comparison with the InBody 270 body composition analyser, in karatekas. The measurements were performed during the summer national camp of the FUDO-KAN Karate Federation, and the sample of subjects included 20 men and 27 women (Age = 16 ± 5.99 years; Body height = 158 ± 14.13 cm; Body mass = 51 ± 17.29 kg), and the following body composition variables were used: body mass (BM), body fat percentage (%BF) and skeletal muscle mass percentage (%SMM), which were estimated using all three body composition scales. Pearson correlation coefficient (r) and the coefficient of determination (r2) were used to determine the validity of both OMRON body composition analysers. A high correlation of BM InBody with BM OMRON (BF 511 – r 0.99, r2=0.99; VIVA – r=0.99, r2=0.99), %BF InBody with %BF BF 511 (r=0.92, r2=0.84), and %BF InBody with %BF VIVA (r=0.63, r2=0.40), %SMM InBody with %SMM BF 511 (r=0.68, r2=0.46) were observed. The results obtained indicate that there are certain deviations, especially when it comes to assessing skeletal muscle, when compared with the InBody 270 body composition scale.
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Connection between job demands and burnout and quality of life among social workers in Serbia
Scientific article
Social workers are at a higher risk of work-related stress, burnout, and a lower quality of life compared to the general population and other health professionals. This is why it is important to examine factors and consequences of burnout among social workers. The aim of the study was to investigate connection between job demands (workload, emotional demands) and burnout and quality of life among social workers in Serbia. The Job Demands–Resources explanatory model of burnout was the theoretical framework of the study. The sample population consisted of 102 social workers working in Serbia. The aim of the study was tested with the use of tools measuring job demands (Workload scale and Scale of emotional demands), job burnout (Copenhagen Burnout Inventory), and quality of life (WHOQOL-BREF). Job demands were negatively related to quality of life, and positively related to burnout. In addition, burnout was negatively related to quality of life. The results support the notion of the Job Demands-Resources model and provide further insight into energetic process in which high job demands lead to burnout and health problems.
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