Статьи журнала - Sport Mediji i Biznis
Все статьи: 146
Investigation of the attitudes of users of sports tourism on mountian Goč
Статья научная
In this paper, the authors analyze and investigate the relevant facts of the organization and management of sports and recreational tourism in the Goč valley. Today's tourists expect a lot from tourist destinations. So today's tourists are ready to pay more. For this reason, the marketing role must be crucial for sports tourism. Mount Goč in the context of sports tourism explores the potential of Mount Goč as a desti-nation for sports tourism. Goč mountain, located in Serbia, offers a variety of natural beauties and sports opportunities that attract lovers of active vacations. The paper analyzes the geographical location of the mountain and its accessibility, and highlights the proximity of major cities and roads as key advantages for the development of sports tourism based on the opinions of users. The mountain offers various terrains for sports activities, including hiking, cycling, skiing and snowboarding, as well as opportunities for adventure sports such as paragliding and mountain biking. Also, the paper explores the existing sports infrastructure on Goč, including tracks, sports fields and accommodation facilities. The importance of further infrastructure development for attracting sports enthusiasts and tourists is emphasized. Then the competition and demand for sports activities on Mount Goč are analyzed, including a comparison with other mountain destinations in the region. Marketing strategies and promotion of the mountain as a destination for sports tourism are also discussed. Based on all of the above, the paper concludes that Mount Goč has significant potential for the development of sports tourism, but that it is necessary to continuously invest in infrastructure and promotion in order to attract sports fans and tourists and stimulate the economic sustainability of tourism. region through this type of tourism.
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Istraživanja Herte Hercog – preteča teorije koristi i zadovoljstva
Статья научная
Teorija koristi i zadovoljstva predstavlja jednu od ključnih teorija koje su dovele do promene teorijske paradigme o maksimalnim efektima medija na ljude. Teorijsko pitanje „šta mediji rade ljudima?” u okviru ove teorije zamenjeno je pitanjem „šta ljudi rade sa medijima?”, a takođe sa ovom teorijom se uvodi i pojam „aktivne publike”. I sama teorija koristi i zadovoljstva i pojam aktivne publike reaktuelizovani su u eri digitalnih medija i društvenih mreža, upravo zbog interaktivnosti koju omogućavaju korisnicima. Zbog svega navedenog, važno je vratiti se u prošlost, tačnije u četrdesete godine 20. veka i ukazati na pionirska istraživanja Herte Hercog (Herta Herzog) o aktivnoj ulozi medijske publike, koja su bila od velikog značaja za tim okupljen oko Pola Lazarsfelda (Paul Lazarsfeld) i Elihu Kaca (Elihu Katz) prilikom postavljanja temelja teorije koristi i zadovoljstva.
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Language of sports commentaries and how to evaluate IT
Статья научная
Aggression or sportsmanship can be learned and reinforced in many different ways. Multfple reasons, rather than a single one, influence such behaviors. Young athletes need positive, appropriate, and constructive role models to teach and reinforce sportsmanship and moral reasoning. The coach is perhaps the most significant person influencing the amount of aggressive or sportsmanlike behaviors displayed in the competitive sport context. It was reported that nine percent of hockey players (N=166) between the ages of 12 to 13 perceived their coaches as approving of hockey violence. The role of referees has also been identified as a significant factor affecting athletes' subsequent behaviors. The role of sports commentaries and the language used should also be observed in order to classify them into objective, judgmental or historical ones, and to attribute them their vital role in sportsmanship development.
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Статья научная
Social media have become an indispensable part of marketing strategies in sports. In cases of smaller organizations and locaIized popularity of a certain sport, they have come to provide a rather useful and cost-effective tool for reaching desirable audiences, boosting visibility and fostering engagement. The paper focuses on the social media presence of the sports club MRK Čakovec, currently a member of the highest level of handball competition in Croatia. The club uses social media and newsletter campaigns for communicating relevant information, results, updates, and to reach out to the fans. A qualitative case study methodology was employed, i.e. content analysis was used to examine the club’s social media posts as well as fan engagement data, thus providing practical insight into the effects of social media management in sports.
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Marketing of personality and/or sportsmen personal branding
Статья научная
Human brands operate in the same way as brands of products or services. Branding is not used only in products, services or companies. A new trend, named personal branding, is created as an efficient tool which helps in defining who you are, what you stand for, why are you so special, different from majority even when you're part of it and a person who manages to have its "uniqueness" in a particular field of social action financially valorized, becomes a brand. Some athletes earn much more from their sponsorship contracts than from professional contract with their clubs, competitions, etc. What all of them have in common is that they are good in their own branding, ie. they were able to commercialize their success and popularity.
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Статья научная
The aim of this cross-sectional study was to examine the relative contribution of predictors (security, privacy, non-deception, and reliability) in predicting the the variance of website satisfaction criteria, and the impact of consumer satisfaction in the web environment on repurchase intention. The pertinent sample included (N = 260) football players from the Kolubara and Mačva districts (M years = 17.12, SD = 1.05). The Consumers’ perceptions of online ethics and its effects on satisfaction and loyalty scale was used. The predictors of the regression model (security, privacy, satisfaction, and reliability) explained 62% of the total variance of the criterion of consumer satisfaction in the web environment, i.e. 62% criterion variable of repurchase intention due to the influence of the dependent variable of satisfaction, with the maximum contribution to the dependent variable of the Serbian football players sample having the ethical dimension of reliability (β = 0.60; p ≤ 0.01). The interpreted correlation-regression results have theoretical and practical implications that have set the basis for operationalized longitudinal research into the relationships between marketing ethical dimensions and psychological constructs (repurchase intention and consumer satisfaction with websites) in the adolescent football population.
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Media representation of esports culture in Serbia
Статья научная
Through a mixed-methods approach, this paper aims to research the representation of esports culture in Serbian media, specifically focusing on three news sites: Nova, Republika, and Sport Klub. Esports were insufficiently represented through Serbian media, making up less than 0.1% of all sports-related articles in 2023. Sport Klub had the most esports content, while Republika had the least. Nova and Republika had mostly reported on the Serbian esports scene, while Sport Klub had focused on the international. However, there were more articles about the interna-ional esports scene. Popular video games League of Legends and Counter-Strike 2 had received the most media attention (90%), while other esports had an insignificant number of articles (8%). The final 2% were articles that were not related to esports. This research highlights the need for improvement of media reporting on esports, as well as the necessity of a multi-layered journalistic approach towards this growing industry.
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Metaphorical language in specialized and popular scientific texts
Статья научная
This study positions itself within the domain of analysing metaphor in naturally-occurring data. The use of metaphor often varies depending on many factors such as the context in which it is used, topic, audience, mode of communication and so on. This study specifically aims at investigating the differences and similarities in the use of metaphorical expressions between specialized and popular scientific texts. The research is based on the analysis of eight articles coming from four scientific disciplines: exact, life, social sciences, and humanities. A pair of texts comes from each discipline, one being a popular science article written by journalists for the general public, and the other being a research article written by scientists for their peers. All metaphorical language in the articles was identified using MIPVU, a systematic and transparent procedure for identifying linguistic metaphor. The findings indicate a pronounced difference in linguistic metaphor use between the two related text-types. These differences concern the frequencies, types, and functions of metaphorical language use. The variations in the use of metaphor proved to be largely explainable in terms of the differences in the components of genre and register.
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Modern sports tendencies and new language challenges
Статья научная
Recently, one of the challenges for all those who are faced with a sports terminology in the Serbian language is the proper use and understanding of a number of new sports terms that occur with the advent of new sports activities, due to the fact that they are in their original English forms used as a linguistic borrowings in Serbian. The question of use (adaptation) of these terms (in Serbian) is very significant from the perspective of sports and standardization of Serbian sports registry, as well as from the perspective of linguistics in general and standardization of the Serbian language as a whole. The aim of this paper is to consider the specific sports and linguistic issues and analyze certain examples in order to point out how we should treat these terms.
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Notational analysis of top Ukrainian karate fighter Stanislav Horuna’s matches in WKF competitions
Статья научная
The aim of this research was to conduct a video analysis of WKF matches featuring Stanislav Horuna, focusing on all match parameters that influenced his victories and defeats. The essence of this research is to analyze and compare the results achieved by this fighter and his opponents. The sample that was analyzed as part of this research consisted of top WKF kumite matches of Stanislav Horuna. More precisely, 12 fights from 2012-2020 in the senior - 75kg category are included. All variables were registered and tracked within each bout, using Lince multi-platform sports analysis software (Lince_1.21 version). The monitored variables were: the time of the action, the technique used during the attack or counterattack, the guard during the implementation of the scoring techniques, the type of points achieved and their frequency, the number and type of penalties received, the outcome of the match (winner and non-winner), the effectiveness of the techniques (scoring and non-scoring). By analyzing 12 matches of the Ukrainian fighter, it was recorded that the total number of his attacks was 203, and that 20 actions were goals (efficiency 9.85%). Gyaku zuki jodan was his the most common punch technique. On the other hand, the total number of all attacks by his opponents was 173, of which 20 were hits (efficiency 11.56%). This case study confirmed that by applying the score analysis of the matches of the top karate player Stanislav Horuna it can contribute a lot to the development of the way of fighting at the top level.
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Participation of parents and teachers in stimulating physical activity in preschool children
Статья научная
Significance of physical activity in children, when the period of fastest neuropsychological development is exactly in the early period, together with development of functfons, determine the goal of our research. Specially designed questionnaire for this research analyses quantity and partly the quality of physical activity systematically performed in preschool institutions as well as involvement of parents in stimulation of physical activity of their children. The sample included 106 parents whose children are in preschool institutions in 3 different groups and 36 educators in the City of Banja Luka. Gathered information indicate insufficient systematically led physical activity in preschool institutions as well as by the parents.
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Статья научная
In the modern sports environment, personal branding of athletes has become a key factor in creating market value and recognition, especially through digital communication channels. This paper explores how athletes utilize digital marketing and communication strategies to build their personal brand, strengthen audience relationships, and enhance their commercial appeal. By analyzing practical examples and theoretical models, the study examines the impact of social media, content marketing, and authentic communication strategies on the development of personal brands. Special attention is given to the commercial potential of such branding, including sponsorship collaborations, product creation under the athlete’s own name, and direct monetization of online presence. The conclusion highlights the growing importance of strategically managing athletes’ digital identities and the need for education in this field.
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Pilates exercise in development of certain segments of motoric status in women
Статья научная
The research was performed in order to determine the effect of 3 months pilates exercise in experimental group of women on the level of certain motoric abilities. Research and testing process are conducted on a sample of40 women (20 in experimental group and 20 in control group) from 20 to 40 years old in the premises of aerobic studio "NIA" in Niš. Examined motoric abilities were evaluated by strength, balance, endurance and flexibility tests: Flamingo Balance Test, Balance Board Test, Isometric Back Strength Test, Sguats Test, Abdominal Endurance Test (Eurofit sit up test), Sit and Reach, Shoulder Circumduction Test and General Strength and Balance Test. After pre and post testings, the processing ofthe obtained data was conducted. In addition to analyzing the basic statistical parameters (mean and standard deviation), canonical discriminant analysis and analysis of covariance for assessing the effect of treatment were also used. The results showed that there was an effect of pilates exercise on every motoric test in experimental group of women.
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Positional differences in explosive power, speed and agility in adolescent handball players
Статья научная
Handball determines as a complex, team sport, where high-intensity activities are followed by short-term movements and low-intensity activities. The aim of this research was to determine whether there are differences in the explosive power of the lower extremities, speed and agility in adolescent handball players in relation to their position in the team. The sample of respondents consisted of 16 young handball players with handball experience 5.88 ± 1.86 years and age: 16.75 ± 1.29 years: who were divided into subsamples depending on the position they play: goalkeepers (n=6) wings (n=6) and defenders (n=4). The results showed statistically significant differences only in slalom agility test, while there were no significant differences in vertical jump height and speed tests. Subsequent comparisons, using the Tukey HSD test, show that players in the position of goalkeeper (M = 0.75; SD = 0.28) and wings (M = -0.75; SD = 0.28) differ statistically significantly (p = 0.04) in the results of the slalom test. These results may prove to be beneficial for talent assessment and evaluation as well as for the creation and improvement of position training regimens. Additionally, enhancing the position-specific profiling, it would appear worthwhile to incorporate additional performance assessments in future research that concentrate on muscle strength or reaction times in all positions of the team.
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Prescription of the physical activity for prevention and treatment of diseases
Статья научная
It has long been shown that understanding of the impact of physical activity and exercise on the prevention and treatment of a large number of diseases is of great importance. Scientific evidence confirms that prescribing of individually programmed physical activity by a professional person is of great importance in the therapy of metabolic syndrome, diabetes, dyslipidemia, hypertension, obesity, heart and lung diseases such as chronic obstructive pulmonary disease, coronary heart disease, congestive heart failure followed by intermittent claudication, muscle problems, bone and joints (rheumatoid arthritis, osteoarthritis, fibromyalgia, osteoporosis, chronic fatigue syndrome), as well as in the treatment of asthma, cancer, depression, and many mental diseases. For each of these diseases there is proven positive effect of exercise. Also, there is scientific proof of impact of exercise for prevention, improvement of the prognosis of disease, its favorable outcome and influence on quality of life. In order to achieve preventive and therapeutic effect of exercise, we must define the type and amount (volume and intensity), assess possible contraindications, especially when it comes to high-intensity exercise in elderly population and certain diseases (eg. cardiovascular disease). We present overview of guidelines concerning use of adequate intensity, type and duration of exercise in most frequent diseases (cardiovascular diseases, diabetes, obesity, musculoskeletal system diseases).
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Статья научная
Historically, journalists relied on news conferences for timely information, but recently they have become less important to media. They have adapted to the challenges of declining revenue and misinformation by using diversified strategies to gather and disseminate news. Some scholars, under such circumstances, assume media conferences will have little impact on news coverage. The key research issue in this study is whether coaches and athletes influence news coverage through their press conferences. In order to resolve this issue, we use quantitative and qualitative content analysis to assess the propensity of news in printed media to incorporate the sportsmen’s rhetoric into stories that cover the sportsmen’s press conferences. We find that news reports on the media conference rely heavily on the sportsmen’s words, indicating that it is an important event for sports managers’ influence of the printed media, and, consequently, mainstream electronic media, and, perhaps, the general public. The obtained results confirm the notion that media conferences remain a useful form and function, such as an organization agency responding to a crisis situation, when is very important to hear information directly from an expert’s voice such as a coach of national football.
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Primena six sigma i Pareto dijagrama u košarci
Статья научная
U sportu – cilј je pobeda. Izabrani igrači, zajedno sa strategijom koja se koristi na terenu, primarno su oružje svakog tima. „Siks sigma” (Six Sigma) promoviše procesni pristup, tj. identifikuje greške, a po prioritetu bira one najbitnije i na njih deluje cilјano. Pareto (ABC) dijagram je grafička metoda za analizu pojava kojom se vrši rangiranje veličina/pojava ili grešaka i njihovih uzroka u opadajućem redosledu. Svrha ovog rada je podstaknuti razmišlјanja o tome koliko su koncept „Siks sigma” i Pareto dijagram primenlјivi u košarci i šta je to zbog čega su tako privlačni za mnoštvo uspešnih košarkaša, trenera i klubova u svetu.
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Promotion and public relations in the sports market marketing perspective
Статья научная
This text reviews the book in the form of a monographic publication entitled Promotion and Public Relations in the Sports Market - A Marketing Perspective. The growth of the sports market requires a more serious scientific approach to the analysis of its segments, but also a better insight into the specifics of its development, given that they are the basis of the application of promotional resources The following analysis is based on the fact that promotion is an integral part of marketing, then that scientific literature in the field of changing promotional potentials on the sports market is not sufficiently represented in Serbia and neighboring countries, and that there is a need to publish at an academic level. After a short review of the existing literature that contains the terms promotion, marketing, and sport in the title, the latest edition of the mentioned monographic publication is highlighted. The reasons are in the adequate selection and optimal combination of marketing and promotional topics, then in the structure that indicates a scientific approach, and in the positioning of the key communication potentials in the sports market concerning the segment, and thus its particularities. The aim of this article in the form of a review is to point out the significant contribution of the mentioned monographic publication to the academic environment and to the practice of the sports market.
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Статья научная
The modern lifestyle unfolds in a stressful environment, and scientific research on stress reduction methods provides valuable insights that can enhance the quality of life. One method that stands out based on research is exercise. In this paper, we analyze the benefits of exercise for the modern individual. The field that addresses this topic is Exercise Psychology, a distinct and independent scientific discipline, highlighting its significance in contemporary society. Special attention is paid to explaining the relationships between concepts such as exercise and mental health. The aim of this paper is to demonstrate the mental benefits of exercise for the modern individual.
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Specifičnosti povreda u streličarstvu
Статья научная
Svaki oblik sporta, bez obzira da li je rekreativan, amaterski ili profesionalni, nosi određenu dozu rizika od povreda. Povećanjem opterećenja i/ili intenziteta treninga povećava se mogućnost povređivanja, čak i kada je sportista dobro pripremlјen za trening. U ovom preglednom istraživanju biće prikazani rezultati i analize uzroka povreda u streličarstvu, kao i neke od preporuka za njihovu prevenciju. Streličarstvo je repetativna aktivnost pod velikim opterećenjem, stoga su povrede ramenog pojasa česte, ali se pored toga mogu javiti i razviti neke druge vrste povreda na ne tako očekivanim mestima.
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