Статьи журнала - Sport Mediji i Biznis
Все статьи: 127
Статья научная
In the modern sports environment, personal branding of athletes has become a key factor in creating market value and recognition, especially through digital communication channels. This paper explores how athletes utilize digital marketing and communication strategies to build their personal brand, strengthen audience relationships, and enhance their commercial appeal. By analyzing practical examples and theoretical models, the study examines the impact of social media, content marketing, and authentic communication strategies on the development of personal brands. Special attention is given to the commercial potential of such branding, including sponsorship collaborations, product creation under the athlete’s own name, and direct monetization of online presence. The conclusion highlights the growing importance of strategically managing athletes’ digital identities and the need for education in this field.
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Pilates exercise in development of certain segments of motoric status in women
Статья научная
The research was performed in order to determine the effect of 3 months pilates exercise in experimental group of women on the level of certain motoric abilities. Research and testing process are conducted on a sample of40 women (20 in experimental group and 20 in control group) from 20 to 40 years old in the premises of aerobic studio "NIA" in Niš. Examined motoric abilities were evaluated by strength, balance, endurance and flexibility tests: Flamingo Balance Test, Balance Board Test, Isometric Back Strength Test, Sguats Test, Abdominal Endurance Test (Eurofit sit up test), Sit and Reach, Shoulder Circumduction Test and General Strength and Balance Test. After pre and post testings, the processing ofthe obtained data was conducted. In addition to analyzing the basic statistical parameters (mean and standard deviation), canonical discriminant analysis and analysis of covariance for assessing the effect of treatment were also used. The results showed that there was an effect of pilates exercise on every motoric test in experimental group of women.
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Positional differences in explosive power, speed and agility in adolescent handball players
Статья научная
Handball determines as a complex, team sport, where high-intensity activities are followed by short-term movements and low-intensity activities. The aim of this research was to determine whether there are differences in the explosive power of the lower extremities, speed and agility in adolescent handball players in relation to their position in the team. The sample of respondents consisted of 16 young handball players with handball experience 5.88 ± 1.86 years and age: 16.75 ± 1.29 years: who were divided into subsamples depending on the position they play: goalkeepers (n=6) wings (n=6) and defenders (n=4). The results showed statistically significant differences only in slalom agility test, while there were no significant differences in vertical jump height and speed tests. Subsequent comparisons, using the Tukey HSD test, show that players in the position of goalkeeper (M = 0.75; SD = 0.28) and wings (M = -0.75; SD = 0.28) differ statistically significantly (p = 0.04) in the results of the slalom test. These results may prove to be beneficial for talent assessment and evaluation as well as for the creation and improvement of position training regimens. Additionally, enhancing the position-specific profiling, it would appear worthwhile to incorporate additional performance assessments in future research that concentrate on muscle strength or reaction times in all positions of the team.
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Prescription of the physical activity for prevention and treatment of diseases
Статья научная
It has long been shown that understanding of the impact of physical activity and exercise on the prevention and treatment of a large number of diseases is of great importance. Scientific evidence confirms that prescribing of individually programmed physical activity by a professional person is of great importance in the therapy of metabolic syndrome, diabetes, dyslipidemia, hypertension, obesity, heart and lung diseases such as chronic obstructive pulmonary disease, coronary heart disease, congestive heart failure followed by intermittent claudication, muscle problems, bone and joints (rheumatoid arthritis, osteoarthritis, fibromyalgia, osteoporosis, chronic fatigue syndrome), as well as in the treatment of asthma, cancer, depression, and many mental diseases. For each of these diseases there is proven positive effect of exercise. Also, there is scientific proof of impact of exercise for prevention, improvement of the prognosis of disease, its favorable outcome and influence on quality of life. In order to achieve preventive and therapeutic effect of exercise, we must define the type and amount (volume and intensity), assess possible contraindications, especially when it comes to high-intensity exercise in elderly population and certain diseases (eg. cardiovascular disease). We present overview of guidelines concerning use of adequate intensity, type and duration of exercise in most frequent diseases (cardiovascular diseases, diabetes, obesity, musculoskeletal system diseases).
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Primena six sigma i Pareto dijagrama u košarci
Статья научная
U sportu – cilј je pobeda. Izabrani igrači, zajedno sa strategijom koja se koristi na terenu, primarno su oružje svakog tima. „Siks sigma” (Six Sigma) promoviše procesni pristup, tj. identifikuje greške, a po prioritetu bira one najbitnije i na njih deluje cilјano. Pareto (ABC) dijagram je grafička metoda za analizu pojava kojom se vrši rangiranje veličina/pojava ili grešaka i njihovih uzroka u opadajućem redosledu. Svrha ovog rada je podstaknuti razmišlјanja o tome koliko su koncept „Siks sigma” i Pareto dijagram primenlјivi u košarci i šta je to zbog čega su tako privlačni za mnoštvo uspešnih košarkaša, trenera i klubova u svetu.
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Promotion and public relations in the sports market marketing perspective
Статья научная
This text reviews the book in the form of a monographic publication entitled Promotion and Public Relations in the Sports Market - A Marketing Perspective. The growth of the sports market requires a more serious scientific approach to the analysis of its segments, but also a better insight into the specifics of its development, given that they are the basis of the application of promotional resources The following analysis is based on the fact that promotion is an integral part of marketing, then that scientific literature in the field of changing promotional potentials on the sports market is not sufficiently represented in Serbia and neighboring countries, and that there is a need to publish at an academic level. After a short review of the existing literature that contains the terms promotion, marketing, and sport in the title, the latest edition of the mentioned monographic publication is highlighted. The reasons are in the adequate selection and optimal combination of marketing and promotional topics, then in the structure that indicates a scientific approach, and in the positioning of the key communication potentials in the sports market concerning the segment, and thus its particularities. The aim of this article in the form of a review is to point out the significant contribution of the mentioned monographic publication to the academic environment and to the practice of the sports market.
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Статья научная
The modern lifestyle unfolds in a stressful environment, and scientific research on stress reduction methods provides valuable insights that can enhance the quality of life. One method that stands out based on research is exercise. In this paper, we analyze the benefits of exercise for the modern individual. The field that addresses this topic is Exercise Psychology, a distinct and independent scientific discipline, highlighting its significance in contemporary society. Special attention is paid to explaining the relationships between concepts such as exercise and mental health. The aim of this paper is to demonstrate the mental benefits of exercise for the modern individual.
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Specifičnosti povreda u streličarstvu
Статья научная
Svaki oblik sporta, bez obzira da li je rekreativan, amaterski ili profesionalni, nosi određenu dozu rizika od povreda. Povećanjem opterećenja i/ili intenziteta treninga povećava se mogućnost povređivanja, čak i kada je sportista dobro pripremlјen za trening. U ovom preglednom istraživanju biće prikazani rezultati i analize uzroka povreda u streličarstvu, kao i neke od preporuka za njihovu prevenciju. Streličarstvo je repetativna aktivnost pod velikim opterećenjem, stoga su povrede ramenog pojasa česte, ali se pored toga mogu javiti i razviti neke druge vrste povreda na ne tako očekivanim mestima.
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Sport u životu i umetnosti književnika
Статья научная
Ideja povezanosti sporta i književnosti se ponekad ne čini intuitivnom. Ipak, s obzirom da možemo reći da je uloga književnosti da realnosti kojoj svedoči daje neki drugi smisao i ulogu iscrtavajući tako društvene okolnosti i odnose, sport predstavlja jednu od tema kojom su se mnogi književnici bavili. Osim uloge sporta u književnosti, koju ovaj rad preispituje, takođe se bavi i povezanošću samog književnika sa sportom kao takvim, posebno kroz život i delo Miloša Crnjanskog. Iako se najčešće književnici zamišljaju kao usamljeni utopisti koje ne ometaju toliko svakodnevne životne aktivnosti, kroz rad ćemo imati prilike da saznamo upravo suprotno, pogotovo kada pogledamo sam lik i delo Miloša Crnjanskog koji je jedan od osnivača sportskog lista „Sportista”. Kroz sport je Miloš Crnjanski pokazao svoj izrazito avanturistički život, ali i svoj patriotizam. Pored njegove književne i sportska uloga u jugoslovenskom društvu ostaće neizbrisiva. Kroz ovaj rad pokušaćemo da pokažemo vezu između sporta i književnosti i preispitivati ulogu jednog pisca i njegove životne okolnosti i kako su one povezane sa ovim bitnim delom naših svakodnevnih života.
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Sports journalists confronting cyberbullying behavior and proposed solutions
Статья научная
Sports journalists are penalized by laws and regulations when they express opinions in an unacceptable manner, but there is no protection when they share logical opinions and face bullying on social media platforms. With this context in mind, we aim to examine the effects of cyberbullying on professionals in the field of sports media. The study is organized into three key sections: the first introduces a framework for understanding cyberbullying, the second provides a comprehensive explanation of sports media along with a theoretical framework for the issues raised, and the third focuses on the bullying of sports media professionals and suggests proposed solutions to overcome this challenge.
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Sports teachers and their role in sport
Статья научная
The main purpose is to describe the problems concerning the professional practice of teachers and coaches. This topic has not been a frequent subject of authors in the field of sports science. More often the problems of athletes are described. However, the development of a sports culture depends considerably on the organization and professional development of the coaching profession. The most developed countries that have a high level of sports culture development pay increasingly more attention to the problems of the professional role of a coach. Questions are being raised and dealt with regarding the social role of the coaching profession, especially the professional qualifications of coaches. The belief that a coach can be any former athlete or even sports enthusiast is being replaced by new views that regard the role of a coach as a serious professional and social problem. Coaches are responsible for the training process of athletes. Their work involves a great number of narrow expertise areas for which they must be appropriately qualified. A coach’s role is not only that of a trainer, but also of an educator, teacher, psychologist, manager, consultant, animator, technologist, masseur, physiotherapist, etc. In order to successfully perform the professional role of a coach a person must first acquire the proper education and specific professional competence in a chosen sport or form of sports activity. This fairly broad variety of professional competences calls for a substantial leap forward from the current understanding of the system of professional training. Until now many coaches were trained in training courses consisting of 75 to 300 hours, but there is an urgent requirement for coaches with an academic degree. The professional role of coaches is becoming the subject of national strategies that strive to place this profession among those that are socially regulated. Part of the effort has also been made in Slovenia by passing the Sports Act. Unfortunately, the law requires certain changes and should work more in favour of ensuring the adequate quality of the coaching profession in Slovenia. This calls for a greater contribution by those involved with higher education and the training of coaches in Slovenia. The programs of higher education institutions are still not adapted to the specific needs of the various sports and the specific characteristics of the professional practice of trainers. Moreover, not enough attention is paid to practical training and the acquisition of specific practical professional skills. Even more neglected is the area of specific professional knowledge, methods, skills, and techniques. Higher educational institutions emphasize a theoretical cognitive approach to learning, which is of course important, but mostly for scientific research work that coaches do not engage much in when practicing their profession. This is why this monograph describes the hypothetical area of the various components typically defining the professional role of a coach. Most of these components will require much more social and scientific professional attention in the future.
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Sportski turizam Nacionalnog Parka Tara
Статья научная
Nacionalni parkovi zauzimaju posebno mesto u prirodi svake zemlјe u svetu, pa je tako i u Srbiji u kojoj su, pored svega ostalog, najpoznatija turistička odredišta. Nacionalni park Tara je jedan od retkih planinskih centara u Srbiji, sa dugom tradicijom stacionarnog i izletničkog turizma. Sport i rekreacija su prisutni, kao dopunski programski sadržaji, kao sportska takmičenja, manifestacije ili izletničke aktivnosti manjih grupa i pojedinaca. U ovom radu težište je stavlјeno na kvalitetniji opis prirodnih karakteristika i antropogenih vrednosti, detalјan prikaz strukture i trenutnog stanja turističke i sportske infrastrukture, izvore lјudskih resursa i postojeću ponudu sportsko-rekreativnih sadržaja i manifestacija na zaštićenom području. Zaklјučak je da su sport i rekreacija u Nacionalnom parku Tara veoma prisutni, ali se ne može konstatovati da su zastuplјeni na nivou sportsko-rekreativnog turizma. Za viši nivo je neophodna i adekvatna naučna studija, koju bi sledila sistematična praktična primena. Takođe, ovaj rad se može shvatiti i kao inicijalni poziv upućen naučnicima i naučnim institucijama iz oblasti sporta i rekreacije da sportsko-rekreativnom turizmu na Tari, kao posebnom obliku turizma, posvete više pažnje.
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Sportsko turistički avion Tojka
Статья научная
U radu je ukratko data istorija sportsko – turističkog aviona 251 Trojka. Avion je razvijen na osnovu konkursa TKV2 br. 1940/46 za sportsko – turistički avion. Prvi let prototipa, izrađenog u Ikarusu, je bio 6. oktobra 1947. godine. Tokom 1949. godine predato je 57 aviona Trojka a 1951. godine još 23 aviona. Od ukupno 80 proizvedenih aviona Trojka, u fabrici Utva, Vazduhoplovnom savezu je predato 73 dok je preostalih 7 rashodovano u ratnom vazduhoplovstvu pre predaje.
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Strategy and strategic planning of tourist amd sport events
Статья научная
To successfully manage the development of organizations, economic branches, and sectors, special programs, and development solutions, which are called strategies, are often created. The strategy usually means different programs and efforts to anticipate possible threats and influences from the environment that impact the development of the system, as well as potential actions and responses to the challenges of changes that arise in the system or organization itself. At the level of the national economy and individual sectors, national strategies of economic development and programs containing responses to challenges and limitations, as well as ways to adapt to those challenges, are drawn up, so that all development potentials are used. Tourism and sports events as complex systems and as systems that establish numerous connections with the overall economic and social environment represent an area that is difficult to manage without a specially developed development strategy that is why special strategies for their development are adopted. Tourism and sports are interrelated and complementary. Sports – as a professional, amateur or leisure activity – involves a considerable amount of traveling to play and compete in different destinations and countries. Major sporting events have become powerful tourism attractions in themselves – making a very positive contribution to the tourism image of the host destination.
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Статья научная
It is of great significance to explore the level of structural upgrading and optimization path of the sports industry to promote the transformation and development of the sports industry. Taking the structure of China's sports industry as the research object, a quantitative analysis method is adopted to construct a model for measuring the structural upgrading of China's sports industry, measuring the external structure of China's sports industry from 2006 to 2023 by the index of the proportion of the sports industry in the economic structure, and the direction and rate of the internal structural upgrading of China's sports industry from 2006 to 2023 by the coefficient of the overstepping forward of the industrial structure, the value of the change of Moore's structure and the value of the average change of the industrial structure. The direction and rate of upgrading the internal structure of China's sports industry from 2006 to 2023 are measured by the coefficient of industrial structure overrun, the value of Moore's structural change, and the average change value of industrial structure. The results show that: (1) the external structure of China's sports industry is continuously optimized, and its role in China's economic development is constantly emerging, but the contribution rate to economic growth is still relatively low; (2) the over-advanced development of the sports service industry, and the lagging development trend of the sports construction industry and the sporting goods manufacturing industry conform to the law of upgrading of the industrial structure; (3) from the internal viewpoint of the sports service industry, the sports management activities, the sports fitness and leisure activities, and the sports competition and performance activities are lagging. Sports management activities, sports fitness and leisure activities, and sports competition and performance activities are lagging, which has become one of the critical obstacles restricting the transformation and upgrading of China's sports industry. (4) From the perspective of the upgrading rate, there is ample space for structural changes in China's sports industry, and the upgrading rate is in an upward trend, especially in the emerging industries.
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The analysis of furnishing and designing of diagnostic centers within sports objects
Статья научная
The increasing development of mankind can be seen in the progress in the design of sports facilities which must satisfy certain high standards of construction and equipment and which need to offer a maximum number of services in their envi-ronment in order to meet the needs of customers. One of the major positive influ-ences on users includes opening diagnostic centers within sports objects which must be furnished properly and functionally. When furnishing and designing the interior, it is necessary to pay attention to the choice of colours, floor materials, lighting, and most importantly – the equipment that will be used in the premises of the center. They can be separated into zones: medical rooms, laboratory, and diagnostics and training area. Each of these zones has different requirements for equipment with special attention to the privacy of the patients being tested, their safety and keeping the space clean.
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The development of spa and sport tourism in gamzigradska banja spa
Статья научная
Eastern Serbia is well known for its numerous mineral, thermomineral, gas-rich ad radioactive springs. Their healing properties have attracted people from surrounding towns since ancient times and it has caused the building of adequate lodging facilities and spa institutions which form the basis of spa-tourism, health-tourism and other forms of tourism. That is also the case with Gamzigradska banja spa near Zajecar and roman palace “Felix Romuliana”. Its mineral springs have been used for healing purposes since 1930. In 1961 hotel “Kastrum” was built in the spa and Institute for prevention, healing and rehabilitation was built in 1978. Along with healing and rehabilitation of peripheral blood vessels and vibration diseases, the institute is also working on organization of sport activities. Customers and athletes have two indoor swimming pools at their disposal, along with numerous sport courts that have been attracting a large number of people interested in sport and recreation.
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The factors of service quality in ski tourism on the example of the Republic of Serbia
Статья научная
The aim of this paper is to provide an insight into the current models of service quality in ski tourism with a practical implication on the example of the Republic of Serbia. Nowadays, ski tourism has evolved into an important segment of the winter tourism industry in Europe. Its development was encouraged by the popularisation of skiing as a sport, as well as the growth of the number of people who ski professionally or recreationally.The studies from relevant publishers have been dealt with the concept of travellers’ motivation in ski tourism from different point of views such as, the aspect of sustainable development in tourism, quality management, marketing strategy and customer satisfaction. When defining the research scope, it was noted that service quality represents an important driver of motivation in sports tourism. However, there is a certain research gap in exploring the factors that affect the service quality in winter sports, and in particular models and instruments that could provide their better understanding. In accordance with this statement, the research question in the study was to analyse the main deter-minants of service quality in ski tourism in the Republic of Serbia and to compare their relevance among the respondents belonging to different countries of origin and gender. The theoretical research presented in this paper was based on the appli-cation of a systematic literature review that has included relevant studies dealing with the concept of service quality in winter sport tourism. In addition, empirical research was conducted to address the research question in finding the factors that influence the service quality in ski tourism. The research was based on a sample of 208 skiers who visited the Republic of Serbia during the winter seasons in years 2023 and 2024. In the analysis and interpretation of the data, descriptive statistics, com-pare means and factor analysis were used.
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Статья научная
Истраживање је извршено на узорку од 60 жена, старости од 50 до 60 година, са циљем утврђивања ефекта рекреативног вежбања у форми сениор фитнеса на моторику вежбачица. Укупан узорак састојао се из две групе од по 30 жена. Са једном групом (експериментална) изведене су тромесечне активности сениор фитнеса, са по три јутарња тренинга недељно, у временском трајању од 60 минута (36 тренинга). Друга група (контролна) није подвргнута организованом физичком вежбању. За процењивање моторичких способности коришћено је шест тестова: два минута корачања у месту, бицепси за 30 секунди, устајање са столице за 30 секунди, дохват рукама, дохват рукама изa леђа и брзо ходање на осам стопа. Осим статистичких дескриптивних параметара, у анализи је коришћена и анализа коваријансе. Резултати су показали опште побољшање нивоа моторичких способности вежбачица.
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The influence of Covid-19 and the olimpic games on the market business of Japan
Статья научная
The Summer Olympics are the largest international sporting event in the world. Over 200 sports nations take part in them every 4 years and represent a real organizational challenge for the host country. The organization of the games requires large financial resources that the host country would have to allocate. The Tokyo Olympics in 2020 faced unprecedented challenges due to the COVID-19 pandemic, which increased the price of the games, which is already a record. Economists and organizers predicted that the Games in Tokyo would have an impact of as much as 292 billion dollars on the overall economy of Japan. Economists in Japan have raised expectations that the Tokyo Olympics will sharply strengthen not only the country's tourism industry, but also the construction business, while encouraging consumption, which together would increase Japan's market business. With the appearance of the corona virus, the Olympics were postponed for one year, which eventually led to a ban on watching at the venue of the postponed event. These bans, on the one hand, increased the cost of maintenance three times, and on the other hand, reduced revenues several times, which had a great impact on the Japanese market. This paper investigates the impact of covid-19 and the Olympic Games on Japan's market operations using regression and correlation analysis. Based on the analysis, the negative impact of Covid-19 on the market operations of Japan and the positive impact of the Olympics, especially in the year of maintenance, were proven, regardless of the fact that additional funds were invested.
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