Journal articles - Sport Mediji i Biznis
All articles: 171
Scientific article
Uncertainty and changeability of the modern market impose a need for strategic, proactive action of the company. The goal of the company is to achieve competitive advantages which require the application of strategic management. Efficiency of strategic action is conditioned by the management activities which are carried out in the company, but also by the characteristics of managers who are in charge of their realization. The authors research the activities and characteristics of managers in business improvement and achieving the best possible competitive position of the company. In that purpose, the original empirical research is conducted in which participated 327 managers of different levels employed in companies in Serbia. The research results were processed using a software program IBM SPSS Statistics 25 and they confirmed the influence of the manager’s activities and characteristics on the achievement of more efficient and productive work, through the effective strategic action of the company.
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The influence of professional management on the business results of sports organizations
Scientific article
Management plays a crucial role in the smooth functioning of sports organizations. Effective management is essential for setting goals, coordinating efforts, and maintaining discipline within the organization. It ensures that resources are optimized and allocated strategically for maximum results. Moreover, manage-ment plays a crucial role in attracting sponsors, fans, and revenue, ensuring the financial viability of the team. Hence, it is evident that management is of utmost importance in sports organizations for achieving success on and off the field. Effective management ensures that all aspects of the organization are coordinated and optimized for maximum results.
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Scientific article
Background: Social media platforms have increasingly been used as tools to promote physical activity and sports participation through digital interventions and online social interaction. Objective: The aim of this systematic review was to examine the influence of social media-based interventions on motivation for physical activity and sports participation. Methods: A systematic search of PubMed, Scopus, Web of Science, and Google Scholar was conducted, and studies published between 2012 and 2025 were included according to predefined inclusion and exclusion criteria. A total of 15 primary studies were analyzed, and methodological quality was assessed using the PEDro scale. Results: The majority of included studies reported positive effects of social media-based interventions on physical activity outcomes, including increased moderate-to-vigorous physical activity, daily step counts, exercise adherence, and motivation. Facebook was the most commonly used platform, followed by mobile applications and hybrid digital interventions. Sample sizes ranged from 25 to 301 participants, and intervention durations varied from 3 weeks to 6 months. Conclusion: Social media-based interventions appear to be effective in improving motivation and participation in physical activity; however, heterogeneity among studies limits strong general conclusions.
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The intersection of science and policy in sports safety
Scientific article
The growing and deepening geopolitical differences suggest a growing threat to international security. People often ask us if there is still a cold war. With the involvement of regional and international forces, crises are becoming more widespread and conflicts are becoming more transnational. This is confirmed by the situation in Ukraine, as well as by the rising tensions and conjecture on a European military confrontation. Even in 2021, with fewer people traveling across EU borders due to the COVID-19 epidemic, migration remains one of the most contentious issues in European politics. In an attempt to slow the spread and impact of the COVID-19 pandemic, nations have limited international, transnational, and domestic travel. This has had an impact on migration and human mobility in the European region. Safety in sports is of paramount importance to ensure the well-being and longevity of athletes across various disciplines.
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The perspective of digital marketing of the sport mega events in the 21st century
Scientific article
Owing to the technological innovations that are dominating the global market of today, and seen through the prism of digital transformation megatrends, sports mega-events have rapidly (beginning of the 21st century) developed and integrated a formidable digital infrastructure that is becoming the foundation of their organizational operation, as well as the primary communication channel that can be described as accurately defined and strategically placed digital bridge towards the sporting auditorium. In such a precisely defined digital concept, marketing represents a dominant business function. The largest companies and official partners of sports recognize the digital reality of sports mega-events as an ideal and truly one-of-a-kind global marketing platform that enables them to dominate the global market. Companies will establish this market position by integrating all the elements of the sports industry, however this time in a digital setting. This is precisely why keeping the perspective of digital marketing of the sports mega-event is crucial for better understanding the future of world sport, which is fiercely moving towards the digital environment and virtual options. This article aims to define the marketing potential of applying digitalization to the sports mega-events.
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The role of public relations in the organization of sports events
Scientific article
This essay aims to familiarize the reader with the connections between public relations and sports, including best practices, analysis of PR's potential in sports, and the promotion of a favorable image that might lead to increased exposure in public. A company's ability to build and manage enduring relationships with athletes, fans, sponsors, and the community determines how effective its operations are. Public relations is a marketing communication strategy that benefits the firm conveying the message as well as other groups interested in its success. It may be used to reach any of these four shareholders. The main goals of public relations overlap with the goals of promotion, but in cases of crisis communications it should be emphasized that this element of promotion is a priority choice and the main goal is to support the solution of the problem.
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The role of the media in creating the image of a tourist destination
Scientific article
The issue of image, personal, organizational, brand, destination, is one of the most important issues that attracts the attention of the social, business and scientific public. This paper draws attention to the need for a comprehensive tre-atment of the image, the mechanisms of its formation, and especially to the diffi-culties of considering the image phenomenon in isolation, separated from its basis - identity. Numerous studies of the image of tourist destinations in the past decades, mostly of an empirical nature, remain on the surface of this phenomenon. Their results do not contribute to a deeper understanding of this phenomenon, primarily due to the absence of an appropriate conceptualization and theoretical framework. Regarding the image of the destination, the most important thing is, of course, its end result, but the analysis of the image phenomenon, the separation of one into its constituent factors, different, opposite and contradictory, reveals levers whose sha-ping and use can influence the end result - the image. The role of mass media in this process, especially in the digital era, is very significant, but not decisive.
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Scientific article
In the current conditfons among tourism business, wellness is unquestfonably treated as one of the most globally developed partial supply component. Namely, global demand towards wellness supply emerged due to the needs of modern people who, in stressful lifestyle conditions, are increasingly focusing their time on relaxation, stress relief and health improvement. According to the latest research results published by The American Medical Association, 60% of disease is based on the increased stress among people. At the same time, according to the opinion of many experts, stress prevention can be achieved through variety of wellness programs. Question of the wellness development in Vojvodina is open in all disposable strategies among which is clearly noted that the potentials for its improvement are clearly transparent, mainly because it is a category that does not necessary put the supply to form facilities in relation to natural resources. The aim of this paper is to indicate the types of wellness destinations in Vojvodina and to provide a critical review of possible measures for their improvement in order to raise competitiveness.
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Scientific article
This paper contributes to the understanding of the economic impact of the Croatian national football team's participation in the World and European Championships on the overall development of Croatian football. The successes of the Croatian national football team are an incentive for children and young people who, delighted by their successes, start training football, that is, they enter the football "world". Also, the successes of the Croatian national football team, reflected in the economic aspect, have an economic impact on society, the federation, clubs and individual football players. Namely, the greater the success, the greater the financial reward, both for the athletes and for the sports association, which repeatedly affects the development of Croatian football. Through the topic of the research, the goal was to analyze and present whether there is and to what extent the economic impact of the participation of the Croatian national football team in major competitions on the development of football in Croatia. Scientific methods of induction and deduction, method of description and compilation were used. The empirical results of the research or the set variables point to facts where it is noticeable how big, significant and economically visible the success of the Croatian football team in major competitions has on the income of the Croatian Football Association, and thus immediately on the development of football in Croatia.
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Threats to objectivity in the social science research
Scientific article
Objectivity in scientific research have been a frequently discussed issue in the scientific community given that interpretivist scholars have resisted the crucial role of the positivist paradigm which dominates in social sciences as well. This paper seeks to critically consider the main criterion (or principle) of scientific knowledge – objectivity – from the standpoint of social science research. The conducted analysis shows that objectivity is not only the key tenet of quantitative research, but also is equally important in qualitative studies which are used in numerous disciplines. The main objective of this paper is, in order to avoid various threats to objective rese-arch, to conceptualize this leading sicentific principle that may enhance the metho-dological quality of science; for example, lack of bias, replicability, reproducibility, etc.
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Scientific article
Purpose – This paper examines the influence of perceived desirability and perceived feasibility on entrepreneurial intentions within a project-based learning environment. By focusing on students enrolled in the 17th edition of the CU FIFA CIES International Programme in Sports Management, the study aims to explore how these psychological constructs shape students' aspirations to pursue entrepreneurship in the sports industry. Design/methodology/approach – A mixed-methods approach was adopted. Ten in-depth interviews were conducted with students participating in the program to gain qualitative insights into their perceptions. Additionally, survey data were collected from all 110 students in the edition. Reliability and validity analyses were performed, and a T-test was applied to examine the relationships between perceived desirability, perceived feasibility, and entrepreneurial intentions. Findings are discussed in detail. Practical and social implications – This research offers valuable insights for educators and program designers on leveraging project-based learning to enhance entrepreneurial intentions. By identifying key psychological factors that influence entrepreneurship, the findings can guide curriculum development to better prepare students for entrepreneurial careers, particularly in the sports industry. Originality/value – This study provides empirical evidence from a unique educational setting in sports management, offering valuable insights for academia and industry stakeholders.
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Uloga i položaj žena u sportskom novinarstvu
Scientific article
Sportsko novinarstvo poseban je oblik novinarstva koji prenosi informacije o sportskim temama i događajima. Česti su stereotipi kako muškarci mogu kvalitetnije izveštavati o sportskim događajima nego žene. Stoga je cilj ovog rada saznati i prikazati kakav je položaj i uloga žena u sportskom novinarstvu bio nekada, a kakav je danas, odnosno otkriti susreću li se sportske novinarke s diskriminacijom, šta javnost misli o ženama u sportskom novinarstvu i kakvu budućnost imaju žene u toj delatnosti. U tom smislu postavljene su hipoteze: ženama je teže uspeti u sportskom novinarstvu, kako se sportske novinarke susreću s raznim oblicima diskriminacije i kako je uopšte manji interes žena za sportsko novinarstvo. U istraživanju je korišćena opšta i posebna metodologija, ali i istorijski metod, pomoću kojeg je otkrivena istorijska uloga žena u novinarstvu uopšte, kao i u sportskom novinarstvu. Sadržajno su prvo obrađene posebne karakteristike sportskog novinarstva i sportskih novinara, a zatim je obavljeno istraživanje. Korišćena je recentna literatura i sprovedene su ankete s raznim ciljanim grupama. Rezultati istraživanja su utvrdili opravdanost ciljeva o položaju žena u sportskom novinarstvu, a time i potvrdili postavljene hipoteze. Na temelju prikupljenih podataka napravljena je analiza rezultata pa su nakon rasprave doneseni zaključci. Nastavak istraživanja ove teme treba usmeriti na sofisticiranije metode, te na obrazovni proces kako bi žene bile više i kvalitetnije zastupljene u sportskom novinarstvu.
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What has Nike done with the baton of stereotypes in the media
Scientific article
The paper analyzes ways in which women are portrayed in the sports advertisement "Nike: What will they say about you?" and how that relates to stereotypes and representation of women in a broader sociological context. This is achieved by considering social trends through the prism of commodification and contemporary consumerism. For this purpose, the qualitative method of narrative analysis was used. Thus, the paper explores advertising segments in detail through linguistic, visual, and symbolic categories, which are then interpreted within the social discourse and gender and religious stereotypes. Women portrayed in said commercial are shown in different sports, situations, and conditions that require a lot of sacrifice, while the female appearance, in this case, is not the subject of attention. This discourse is therefore, in the context in which it is analyzed, an example of a refreshingly positive media advertising practice.
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Scientific article
This paper is a case study research of connection between gaming time and exam results. There has been much talk recently about negative influence of time spend using electronic devices on the emotional and intellectual development of children. The negative effects are becoming more and more obvious in today´s society but there are also numerable positive effects in moderate using of digital technology that are especially valuable in modern businesses. The aim of this paper is to show that there is such a thing as desirable time of playing video games that doesn’t necessarily cause negative effects on academic performance of student. The main finding of this research is that it is possible to manage both learning time and gaming time in a way that enables optimal allocation of students most valuable resource, their free time.
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Анализа и смјернице за израду савремених прописа у области спорта
Scientific article
Овај рад има за циљ да да смјернице за поставку савремених прописа у области спорта, фокусирајући се на нормативне и функционалне напетости између државних органа и спортског покрета. Намјера је да се прикажу слабости хоризонталног система стратешког планирања и недостатности постојећих прописа у области спорта. Надаље, у раду ће бити указано на двосмисленост правног статуса спортских организација, посебно у односу на друге непрофитне или приватне организације, те неслагање између de iure концепта аутономије и de facto политизације спорта, као двије кључне варијабле које негативно утичу на спровођење политика и реализације активности у области спортске политике.
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Scientific article
Овај рад се бави посебном улогом наставника спортског енглеског језика у вези са његовим доприносом стварању стандардизоване спортске терминологије у српском језику, која највећим делом настаје превођењем и позајмљивањем изворних термина из енглеског језика. Излагање је подељено на три дела. Први оквирно приказује улогу наставника енглеског језика у области спорта, посебно са становишта чињенице да енглески језик представља глобални језик комуникације у данашње време, други даје предлог модела тимског рада на стандардизацији терминологије спорта у српском језику, док трећи сажето износи закључке.
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Друштвено одговорне активности у спорту
Scientific article
Организације су данас под све већим притиском да покажу привреженост примени стандарда везаних за друштвену одговорност и да активно учествују у активностима везаним за животну средину. Основна идеја концепта друштвене одговорности је та да организација не сме да гледа искључиво на профит, као главни и једини циљ ка коме је усмерена, већ је потребно и да обрати пажњу како и на који начин спроводи своје пословне активности, и како то утиче на окружење у коме послује. На узорку спортских организација из Републике Србије утврђено је да оне не поседују сертификат којим се потврђује да је систем друштвене одговорности организације који је успоставила и примењује у сагласности са стандардом за системе друштвене одговорности организација ISO 26000, или сертификат за било који други ISO стандард.
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Ефеkти спортсkих аkтивности на шkолсkи успех
Scientific article
Циљ рада је да се, кроз преглед досадашњих истраживања, утврде корелације бављења физичком активношћу са успјехом у школи. За припрему и реализацију рада кориштена је теоријска анализа текста, путем које су се увидом у референтну литературу и радове из третиране тематике, прикупљале информације и креирале уз дискусије аутора у једну цјелину у складу са предметом, проблемом и циљем овог рада. Индентификовани налази упућују на то да повећање тјелесне активности и тјелесне кондиције могу побољшати академску учинковитост, а вријеме у школском дану посвећеном одмору, тјелесном одгоју и тјелесној активности у учионици може такођер олакшати академски успјех. Доступни налази сугерирају да су математика и читање академске теме на које највише утјечу физичка активност. Ове теме овисе о учинковитој и дјелотворној извршној функцији која је повезана с тјелесном активношћу и тјелесном кондицијом. Извршна функција и здравље мозга темељ су академског успјеха. Основне когнитивне функције повезане с пажњом и памћењем олакшавају учење, а ове функције побољшава тјелесна активност и већа аеробна кондиција. Појединачне сесије и дугорочно судјеловање у физичкој активности побољшавају когнитивне перформансе и здравље мозга. Дјеца која судјелују у снажној или умјереној интензивној тјелесној активности имају највише користи.
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