Статьи журнала - Sport Mediji i Biznis
Все статьи: 127
Fenomen četvrtog mesta u sportu kroz društvenu i medijsku prizmu: Olimpijske i Paraolimpijske Igre
Статья научная
Kompleksnost svakodnevnog života, koji donosi bezbroj izazova, sučeljavanja, prepreka, naravno i lepih trenutaka, svakako nadilazi pojednostavljenu sliku kakva je vidljiva u javnom prostoru samo na osnovu finalnog „proizvoda”. Sport je segment društva u kojem se jasno vidi rezultat, na osnovu kojeg se rangiraju više ili manje uspešni, ali je više nego surova granica od koje se neuporedivo manje ceni uloženi napor i ne vrednuje adekvatno značaj rezultata koji je ostvaren, kroz medije i društvo. Ta linija razdvajanja je postavljena najčešće ispred četvrtog mesta i simbolizuje se kroz dodeljivanje medalja i drugih priznanja onima koji se plasiraju iznad, kao i mnogo izvesniju mogućnost zaborava za druge. Kroz istraživanje vezano za jugoslovenske i srpske sportiste kojima je na Olimpijskim i Paraolimpijskim igrama najveći uspeh četvrto mesto (ukupno 75 olimpijaca i 13 paraolimpijaca), kao i kasnije razgovore sa nekima do njih, osvetljava se ovaj globalni fenomen, koji prožima svet sporta, ali i druge vidove društva, ujedno i čuvaju od zaborava visoki rezultati sportista sa ovih prostora. Posmatrajući odgovore na ključno pitanje, jasno je da kod sagovornika uglavnom provejava seta, odnosno žal za propuštenom prilikom da se osvoji medalja, često pomešan i sa ponosom, naročito kada se taj rezultat sumira iz današnje perspektive, odnosno protokom vremena, imajući u vidu da je to takmičenje koje sportisti najčešće smatraju najvišim dostignućem. „Biti četvrti” je fenomen koji traje, nema kraja i jedinstven zaključak – i koji iznova dobija neke nove junake.
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Financing sports from the budget of the republic of Serbia
Статья научная
Sport as a free human activity focused on the development of psycho-physical abilities is expressed through competition with others and the pursuit of achieving the best possible results. Sport is a category of great importance for the development and prosperity of the entire society. The level of sports involvement is the best indicator of a society's development. The economic and other benefits that sport brings to the state require the state itself to create favorable conditions for the development of sports and, of course, to support them financially. The state does this by allocating a certain amount from the budget intended for the financing of all aspects of sports and other related segments of sports. This paper specifically analyzes the funding of sports from the budget of the Republic of Serbia. In Serbia, sports are largely financed from the budget of the Republic of Serbia, although the responsibility for funding sports also lies with Autonomous Provinces and local self-governments. The goal of this paper is to emphasize the importance of funding sports from the budget of the Republic of Serbia, as well as to promote and seek additional non-budgetary sources of funding.
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Fotografija i klikbejt naslovi: sredstva onlajn medija u procesu manipulacije čitalaca
Статья научная
Onlajn mediji nemaju samo informativnu ulogu i jedan od ciljeva u sveopštoj komercijalizaciji i borbi za profit je što veći broj poseta određenog sadržaja. Novi mediji, međutim, i dalje imaju imperativ brzine i objavljivanja novih vesti pre konkurencije, bez obzira na to da li će čitaoci (korisnici) da budu predmet manipulacije sadržajem. Osnovna teza u ovom radu jeste to da fotografija u procesu ostvarenja tog zadatka predstavlja moćno sredstvo onlajn medija. Naime, onlajn mediji mogu i koriste fotografiju tako da sugerišu čitaocima da klikom na određeni sadržaj iz oblasti sporta saznaju osnovnu informaciju u novoj vesti (kao i na koga se ona odnosi), a svemu dodatno pomažu tzv. klikbejt naslovi. U cilju dokazivanja teza u ovom radu, obavljeno je istraživanje u formi onlajn upitnika (metod Likertove skale), koje je potvrdilo da onlajn mediji fotografijama i klikbejt naslovima manipulišu čitaocima/ispitanicima.
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Hand grip strength in 12 years old Children in Serbia – changes over 50 years
Статья научная
Recent epidemiological research indicate that contemporary youth are not as active as they should be. The result of this investigation showed slight increase in muscle strength in hand grip of children in Serbia. Youth in 1962 had slightly lower levels of muscle hand grip strength then their counterparts several decades after. However, average weight showed more significant increase over the same period. Weight of 12 years old youth increased from average of 36.26kg to 50.92kg. The increase of ≈ 15kg, make the increase of more than 40% for this time period. This reise serious concerns toward children trend of muscle strength development and overall health and physical capabilities. There is urgent need for changes in media content and opportunities for recreational and sporting events could motivate kids to get more involved in sports and physical recreation.
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Holistic branding of premium brands – example of the company „Adidas AG“
Статья научная
Adidas is considered one of the most well-known and successful sports brands, which strives for continuous development and progress, evident through frequent innovations and new models, as well as highly original advertising campaigns. The subject of this paper is to present and analyze how the global company Adidas manages its globally renowned brand. The aim of the paper is to prove whether customers believe in the quality of the Adidas brand or not. The methods used include the method of description, analysis and synthesis, method of proof and disproof, as well as statistical methods such as descriptive statistical analysis. The research was conducted with a sample of 125 respondents. Respon-dents expressed their agreement with the statements on a five-point Likert scale. The analysis of the collected data was performed using the statistical package IBM SPSS 21.0. The obtained results indicate a high level of loyalty among the respon-dents to this brand.
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Impact of motoric achievement and dietary habits on students’ cardiovascular endurance
Статья научная
The aim of this study was to identify achievements in motor tests and dietary habits as predictors of cardiovascular endurance among Medical rehabilitation students. The sample included 159 Medical rehabilitation students from Novi Sad, Serbia (37 males, 122 females) who attended physical education classes twice a week. The battery of tests from the applicable protocol and dietary questionnaire was used. The exploratory factor analysis and multiple linear regression were applied. The multiple regression analysis determined a statistically significant relationship between specific motor tests and the Shuttle Run Test (R=0.828, p=0.000), but no significant differences between the factors obtained for dietary and the Shuttle Run Test. The findings highlight the importance of tailored exercise and nutrition plans and education on healthy lifestyles and emphasize the need for further research to support overall health.
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Impact of sports астivities on the social skills with pupils from the secondary school
Статья научная
The aim of the present study is to establish the impact of sports activities on forming social skills with adolescents. The object of the research is 81 students from schools in Sofia - Bulgaria, from the fifth to the seventh grade. The results show that sports activities stimulate the development of collaboration skill.
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Information management and creation of a sports star’s image on social networks
Статья научная
This paper thematizes the phenomenon of sports stars and the creation of a good reputation from the point of view of network theory, which deals with channels of information and building relationships with target audiences. The focus is on the postmodern understanding of PR, which focuses on "hyperreality" that is created through a proactive relationship with the media, where balanced communication imposes persuasive images that favor the creation of a good sports image, but also a great socially responsible personality. The potential of the new communication model lies in the multimedia, multifunctionality and multi-significance of observing the interests that covertly govern society. The authors emphasize the power of social networks that effectively simulate a close relationship of trust between a sports star (individual) and fans (group), whose primary goal is to achieve, maintain and strengthen the popularity of the athlete. Incorporating the public sphere as an analytical perspective leads to the goal of connecting different publics that mix with competing discourses while keeping attention on the images created by the PR team. What distinguishes parasocial relationships from real ones is that the individual thinks he controls the imaginary communication relationship, while in social relationships the relationship depends on other participants as well. The socio-cultural model of representation is an important element because, thanks to social networks and traditional media channels, it mediates and produces meanings that shape the identity of a sports star, presenting itr to diverse publics as an activist responsible for its community and wider environment.
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Infrastructure characteristics as an important factor of sustainable development of sports tourism
Статья научная
This paper analyzes the area of the municipality of Travnik and its position as an important factor for sustainable development of sports tourism. The analysis was done on the entire territory of the municipality of Travnik when it comes to resources related to sports tourism. These analyses are: description method, analysis method, synthesis method, compilation method and comparative method. Municipality of Travnik is primarily reflected in its favorable geographical position, natural characteristics and attractions, and a rich tangible and intangible heritage. It is exactly the central location within Bosnia and Herzegovina that has conditioned Travnik to always be an important part of the interests of all civilizations and peoples who have inhabited the territory of Bosnia and Herzegovina, from prehistoric times to the present day. Thus, today in the Travnik area we have significant tangible remains from the time of the earliest cultures that inhabited these areas: the Neolithic period, ancient period, mediaeval Bosnia, Turkish and Austro-Hungarian period and recent history. Geographical characteristics, size and distribution of the municipality, and specific configuration of the terrain provide a comparative advantage for the municipality of Travnik in tourism through the possibility of developing a large number of specific types of tourism, such as: mountain tourism, cultural tourism, recreational tourism, hunting tourism, gastronomic tourism, and extreme tourism. Therefore, we can say that the shown characteristics are an important factor for a positive impact on the sustainable development of sports tourism. These results can be a guide for a planned sports tourism program, which in addition to sports tourism also includes a recreational type of tourism.
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Статья научная
This paper focuses on the initial steps in preparing a scientific concept out-line, with a particular emphasis on the process of formulating the problem and de-termining the research subject. The aim of the research is to analyze the key steps and strategies that researchers need to apply in this early stage of the research process to ensure clarity, relevance, and feasibility of their research plans. Basic con-cepts and definitions related to problem formulation are explored, emphasizing the importance of accurately identifying the research problem to be investigated. Vari-ous methods and techniques that researchers can use in the process of formulating the problem and determining the research subject are analyzed. Examples of best practices and case studies are presented to illustrate the application of these met-hods in different scientific disciplines.
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Статья научная
Inkluzija i sport su dva posebna fenomena čiji spoj čini da se i putem institucija kao što su sportske ogranizacije omogući učešće u sportskim aktivnostima svim osobama sa invaliditetom, bez obzira na funkcionalnosti. U ovom radu primenjena je teorijska analiza primene inkluzije u sportu, a podaci su dobijeni iz dosadašnjih istraživanja objavljenih u naučnim časopisima iz oblasti društvenih i sportskih nauka, zbornika radova međunarodnih naučnih skupova, referentne literature, kao i iz ličnog iskustva autora ovog rada. Primena osnovnih principa obrazovne i socijalne inkluzije u sportu stvara pozitivno okruženje za napredovanje dece se smetnjama u razvoju i invaliditetom, kao i pozitivan odnos društvene zajednice prema ovoj populaciji.
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Investigation of the attitudes of users of sports tourism on mountian Goč
Статья научная
In this paper, the authors analyze and investigate the relevant facts of the organization and management of sports and recreational tourism in the Goč valley. Today's tourists expect a lot from tourist destinations. So today's tourists are ready to pay more. For this reason, the marketing role must be crucial for sports tourism. Mount Goč in the context of sports tourism explores the potential of Mount Goč as a desti-nation for sports tourism. Goč mountain, located in Serbia, offers a variety of natural beauties and sports opportunities that attract lovers of active vacations. The paper analyzes the geographical location of the mountain and its accessibility, and highlights the proximity of major cities and roads as key advantages for the development of sports tourism based on the opinions of users. The mountain offers various terrains for sports activities, including hiking, cycling, skiing and snowboarding, as well as opportunities for adventure sports such as paragliding and mountain biking. Also, the paper explores the existing sports infrastructure on Goč, including tracks, sports fields and accommodation facilities. The importance of further infrastructure development for attracting sports enthusiasts and tourists is emphasized. Then the competition and demand for sports activities on Mount Goč are analyzed, including a comparison with other mountain destinations in the region. Marketing strategies and promotion of the mountain as a destination for sports tourism are also discussed. Based on all of the above, the paper concludes that Mount Goč has significant potential for the development of sports tourism, but that it is necessary to continuously invest in infrastructure and promotion in order to attract sports fans and tourists and stimulate the economic sustainability of tourism. region through this type of tourism.
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Istraživanja Herte Hercog – preteča teorije koristi i zadovoljstva
Статья научная
Teorija koristi i zadovoljstva predstavlja jednu od ključnih teorija koje su dovele do promene teorijske paradigme o maksimalnim efektima medija na ljude. Teorijsko pitanje „šta mediji rade ljudima?” u okviru ove teorije zamenjeno je pitanjem „šta ljudi rade sa medijima?”, a takođe sa ovom teorijom se uvodi i pojam „aktivne publike”. I sama teorija koristi i zadovoljstva i pojam aktivne publike reaktuelizovani su u eri digitalnih medija i društvenih mreža, upravo zbog interaktivnosti koju omogućavaju korisnicima. Zbog svega navedenog, važno je vratiti se u prošlost, tačnije u četrdesete godine 20. veka i ukazati na pionirska istraživanja Herte Hercog (Herta Herzog) o aktivnoj ulozi medijske publike, koja su bila od velikog značaja za tim okupljen oko Pola Lazarsfelda (Paul Lazarsfeld) i Elihu Kaca (Elihu Katz) prilikom postavljanja temelja teorije koristi i zadovoljstva.
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Language of sports commentaries and how to evaluate IT
Статья научная
Aggression or sportsmanship can be learned and reinforced in many different ways. Multfple reasons, rather than a single one, influence such behaviors. Young athletes need positive, appropriate, and constructive role models to teach and reinforce sportsmanship and moral reasoning. The coach is perhaps the most significant person influencing the amount of aggressive or sportsmanlike behaviors displayed in the competitive sport context. It was reported that nine percent of hockey players (N=166) between the ages of 12 to 13 perceived their coaches as approving of hockey violence. The role of referees has also been identified as a significant factor affecting athletes' subsequent behaviors. The role of sports commentaries and the language used should also be observed in order to classify them into objective, judgmental or historical ones, and to attribute them their vital role in sportsmanship development.
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Marketing of personality and/or sportsmen personal branding
Статья научная
Human brands operate in the same way as brands of products or services. Branding is not used only in products, services or companies. A new trend, named personal branding, is created as an efficient tool which helps in defining who you are, what you stand for, why are you so special, different from majority even when you're part of it and a person who manages to have its "uniqueness" in a particular field of social action financially valorized, becomes a brand. Some athletes earn much more from their sponsorship contracts than from professional contract with their clubs, competitions, etc. What all of them have in common is that they are good in their own branding, ie. they were able to commercialize their success and popularity.
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Media representation of esports culture in Serbia
Статья научная
Through a mixed-methods approach, this paper aims to research the representation of esports culture in Serbian media, specifically focusing on three news sites: Nova, Republika, and Sport Klub. Esports were insufficiently represented through Serbian media, making up less than 0.1% of all sports-related articles in 2023. Sport Klub had the most esports content, while Republika had the least. Nova and Republika had mostly reported on the Serbian esports scene, while Sport Klub had focused on the international. However, there were more articles about the interna-ional esports scene. Popular video games League of Legends and Counter-Strike 2 had received the most media attention (90%), while other esports had an insignificant number of articles (8%). The final 2% were articles that were not related to esports. This research highlights the need for improvement of media reporting on esports, as well as the necessity of a multi-layered journalistic approach towards this growing industry.
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Metaphorical language in specialized and popular scientific texts
Статья научная
This study positions itself within the domain of analysing metaphor in naturally-occurring data. The use of metaphor often varies depending on many factors such as the context in which it is used, topic, audience, mode of communication and so on. This study specifically aims at investigating the differences and similarities in the use of metaphorical expressions between specialized and popular scientific texts. The research is based on the analysis of eight articles coming from four scientific disciplines: exact, life, social sciences, and humanities. A pair of texts comes from each discipline, one being a popular science article written by journalists for the general public, and the other being a research article written by scientists for their peers. All metaphorical language in the articles was identified using MIPVU, a systematic and transparent procedure for identifying linguistic metaphor. The findings indicate a pronounced difference in linguistic metaphor use between the two related text-types. These differences concern the frequencies, types, and functions of metaphorical language use. The variations in the use of metaphor proved to be largely explainable in terms of the differences in the components of genre and register.
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Modern sports tendencies and new language challenges
Статья научная
Recently, one of the challenges for all those who are faced with a sports terminology in the Serbian language is the proper use and understanding of a number of new sports terms that occur with the advent of new sports activities, due to the fact that they are in their original English forms used as a linguistic borrowings in Serbian. The question of use (adaptation) of these terms (in Serbian) is very significant from the perspective of sports and standardization of Serbian sports registry, as well as from the perspective of linguistics in general and standardization of the Serbian language as a whole. The aim of this paper is to consider the specific sports and linguistic issues and analyze certain examples in order to point out how we should treat these terms.
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Notational analysis of top Ukrainian karate fighter Stanislav Horuna’s matches in WKF competitions
Статья научная
The aim of this research was to conduct a video analysis of WKF matches featuring Stanislav Horuna, focusing on all match parameters that influenced his victories and defeats. The essence of this research is to analyze and compare the results achieved by this fighter and his opponents. The sample that was analyzed as part of this research consisted of top WKF kumite matches of Stanislav Horuna. More precisely, 12 fights from 2012-2020 in the senior - 75kg category are included. All variables were registered and tracked within each bout, using Lince multi-platform sports analysis software (Lince_1.21 version). The monitored variables were: the time of the action, the technique used during the attack or counterattack, the guard during the implementation of the scoring techniques, the type of points achieved and their frequency, the number and type of penalties received, the outcome of the match (winner and non-winner), the effectiveness of the techniques (scoring and non-scoring). By analyzing 12 matches of the Ukrainian fighter, it was recorded that the total number of his attacks was 203, and that 20 actions were goals (efficiency 9.85%). Gyaku zuki jodan was his the most common punch technique. On the other hand, the total number of all attacks by his opponents was 173, of which 20 were hits (efficiency 11.56%). This case study confirmed that by applying the score analysis of the matches of the top karate player Stanislav Horuna it can contribute a lot to the development of the way of fighting at the top level.
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Participation of parents and teachers in stimulating physical activity in preschool children
Статья научная
Significance of physical activity in children, when the period of fastest neuropsychological development is exactly in the early period, together with development of functfons, determine the goal of our research. Specially designed questionnaire for this research analyses quantity and partly the quality of physical activity systematically performed in preschool institutions as well as involvement of parents in stimulation of physical activity of their children. The sample included 106 parents whose children are in preschool institutions in 3 different groups and 36 educators in the City of Banja Luka. Gathered information indicate insufficient systematically led physical activity in preschool institutions as well as by the parents.
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