Статьи журнала - Sport Mediji i Biznis
Все статьи: 146
Статья научная
The goal of the work is to show the importance of affective attachment as an important component that defines the relationship of parents to the child, as well as its irreplaceable role in stimulating the child and overcoming certain social problems, especially in children with developmental disabilities when the child enters a new environment such as a sports team. Children with developmental disabilities have absolute rights to be an integral part of the education system as well as sports institutions, which includes staying in sports teams with children of the typical population with the support of professionals and adapting the program to their capabilities in order to make adequate progress in the psycho-social sense. The paper applies a theoretical analysis of the importance and characteristics of affective attachment as an inseparable characteristic of children and parents and its important role in understanding personality as the main result of this research when including children with developmental disabilities in a sports team.
Бесплатно
A vision for The impact of financial market on sports companies in algeria
Статья научная
This empirical study relationship between financial markets and the overall performance of sports companies in Algeria. The research employs various standard econometric methodologies to estimate the impact of financial market dynamics on the financial outcomes of sports enterprises. The methodology begins with Ordinary Least Squares (OLS) regression analysis incorporating control variables and robust standard errors to address potential heteroscedasticity issues. Subsequently, twoway fixed-effects models are utilized to capture time-invariant characteristics specific to sports companies in Algeria and financial market conditions. Clustered standard errors at the company level are employed throughout all fixed-effects models to ensure reliable statistical significance tests and account for within-group correlation. The empirical present economic model that highlights the statistical and economic significance of financial market variables in shaping the performance trajectories of sports companies in Algeria. The results demonstrate that financial market conditions, including market volatility, liquidity, play a crucial role in determining the financial success.
Бесплатно
Agility assessment test in wheelchair basketball players - a sistematic review
Статья научная
Wheelchair basketball is one of the most widely represented sports among Paralympic disciplines and is practiced by individuals with various physical impairments. Agility is defined as a rapid whole-body movement involving a change in velocity or direction in response to a sport-specific stimulus. Based on this definition, agility in wheelchair basketball refers to the ability to execute fast changes of direction with the sports wheelchair. Players must possess adequate levels of speed, agility, and strength to perform complex game tasks effectively. Performance analysis of elite wheelchair basketball players is considered essential, as it provides evidence-based guidelines for training optimization and competition preparation. The aim of this paper was to conduct a systematic review of agility assessment tests used in wheelchair basketball players. Literature was collected through the following scientific databases: Google Scholar, PubMed, and Web of Science. A total of fifteen original research studies (N=15) met the inclusion criteria. The analysis indicated that the most commonly applied agility tests include slalom tests with or without a ball, ball pick-up test, Illinois agility test, T-test, figure-eight with ball, 3–6–9 m drill test, and zig-zag agility tests performed with and without the ball.
Бесплатно
Статья научная
This paper explores key marketing strategies that have led to success in sports organizations worldwide. The focus is on analyzing the most successful marketing campaigns in sports, examining their fundamental elements and effects on branding, audience engagement, financial results, and social influence. Through thorough literature review and case studies, examples of sports campaigns that have become icons in the world of marketing have been identified. These examples span various sports disciplines and formats, from global sporting events like the Olympics to local sports teams. The analysis will focus on branding strategies, social media usage, sponsorships, as well as innovative approaches in audience interaction. Special emphasis will be placed on measurable outcomes of these campaigns, including increased fan base, sponsorship revenue, ticket and merchandise sales, and impact on social awareness and engagement. By analyzing the success data of these campaigns, the study explores how marketing strategies have influenced the transformation of sports organizations and the development of sports marketing as a key factor in sports business. Through this study, the aim is to provide deeper insights into how sports organizations can effectively use marketing strategies to achieve their goals, increase revenue, and build lasting relationships with their audience. These insights will be valuable for sports organization managers, marketing professionals, and anyone interested in sports business and marketing.
Бесплатно
Application of Delphi method in sports
Статья научная
A well-liked and reputable technique for gathering data from experts in a field of expertise is the Delphi method. This approach may be used to conduct surveys with qualified respondents from a wide geographic area because face-to-face interaction is not necessary. The Delphi method survey is a practical tool for obtaining expert opinions through repetitive rounds of controlled feedback. To have the maximum response rate possible, investigators must actively engage in this area. Participant cooperation is essential for the Delphi process to be carried out successfully. The main goal of this paper is to offer insights which can be useful to other researchers and practitioners preparing to apply Delphi methodology. Moreover, the article contributes to the methodological debate by taking into consideration the introduction of new practices that can be used to overcome certain classical issues of the Delphi methodology: optimal panel size, objectivity, controlled feedback, participant response rate, etc.
Бесплатно
Application of marketing processes and tools as an imperative of the modern market
Статья научная
The book Marketing, authored by Bozidar Milenovic and Milijanka Ratkovic, covers all important topics in this field. Marketing is a comprehensive textbook that dispels illusions about marketing as an "omnipotent force" of con-sumer society and sheds light on the laws of supply and demand on a scientific basis, processed in such a way that related disciplines participate in them in an optimal way, from which it can be concluded that this is a serious and complex content. which provides answers to many insufficiently treated topics. The authors, excellent experts in marketing both from the point of view of theory and practice, present modern marketing as a way to achieve a new paradigm of marketing as a more res-ponsible, directed and less invasive tool to achieve success in the market in the sense that meet the more subtle needs of consumers through a more responsible design of the offer. Therefore, this book is not intended exclusively for students, but is suitable reading for proven experts, professional managers and everyone else who wants to learn but also to confirm their knowledge in this field. It is written in a clear and concise style, with numerous examples from the real business world and life that vividly evoke marketing strategies that various companies have successfully or unsuccessfully applied at some point in their development. This textbook gives a look at the most modern marketing trends and application in real time and real business environment, especially with emphasis on the domestic business environ-ment. All of these contents certainly indicate that Marketing deserves the full reader's attention of a narrowly professional audience, scientific workers in this field as well as students eager for new knowledge.
Бесплатно
Статья научная
Sports nutrition is the one that, in addition to satisfying the energy and nutri-tional needs of the athlete, will provide him or her with good health, the effectiveness of sports performances, but also good recovery after training or competition and prevent injuries. Sports nutrition should be well organized and planned, varied, and the emphasis is on meeting the greater energy and nutritional needs of athletes. These increased needs for energy and nutrient intake are not significantly higher and can be met with a proper and varied nutrition. Athletes should be enabled and encouraged to have a proper, varied and well-planned diet in order to withstand daily training. This means that they need nutritious and regular meals.
Бесплатно
Статья научная
Да ли се концепт Six Sigma може користити за стварање врхунских атлетичара? Иако се Six Sigma многима може учинити као врло компликован концепт или као само један нови тренд, ради се о једноставном и врло успешном, резултатски орјентисаном и структурном начину рада на побољшањима, с јасном расподелом одговорности, а с циљем постизања значајних резултата. Кроз приказ методологије примене, алата и дилема, ствара се одговор на питање зашто је концепција Six Sigma у атлетицu тако привлачна за много успешних атлетичара, тренера и клубова у свету.
Бесплатно
Career development trends of the WTA top 100 tennis players
Статья научная
The aim of this paper was to compare patterns of entry into the professional women’s tennis rankings through the age at which the first WTA point is earned, the time required to first break into the world’s top 100, and the relationship of these indicators with career-high ranking. The analysis was conducted on samples from the year-end rankings for 2023 and 2024, including the top 100 players. Descriptive statistics were applied, along with Pearson’s correlation between the age at first point and career-high ranking. The results show that the average age at which the world’s leading female players earn their first point is between 15 and 16 years. Some players earn points immediately after turning 14, as soon as regulations allow, while others earn their first points after age 17. The average time from earning the first point to entering the top 100 is between 5.1 and 5.5 years.
Бесплатно
Communication between coach and athlete
Статья научная
The coach and athlete relationship is interaction in which the thoughts, feelings and behavior of the coach and athlete are causally linked. The quality of the relationship between coach and athlete affects the achievement and psychological well-being of athlete. It is desirable that the relationship between coaches and ath-letes is based on respect, understanding, acceptance, tolerance and cooperation. The quality of the relationship between coach and athlete affects interpersonal and intrapersonal outcomes through communication. Communication is a process that depends on its participants. It implies a circular process of influence. The athlete's behavior affects the coach's behavior, and the coach's behavior in turn affects the athlete's behavior. The article presents guidelines for improving communication and constructively resolving conflicts between coaches and players.
Бесплатно
Comparative analysis of body composition of females from three European countries
Статья научная
The aim of this study was to examine differences in body composition among girls from three European countries (Serbia, Italy, and Spain). Based on age, participants were divided into two categories: the first group included girls aged 15–19 years, while the second group consisted of those aged 20–24 years. The first group comprised a total of 113 participants (50 from Serbia, 24 from Spain, and 39 from Italy), whereas the second group included 167 participants (50 from Serbia, 81 from Spain, and 36 from Italy). Body composition was assessed using the InBody 230 device, which enabled the assessment of the following variables: body height, body weight, BMI, body fat percentage, muscle mass percentage, and waist-hip ratio. In the age group 15-19 years, results showed statistically significant differences among the countries in body height (p < 0.05) and waist-hip ratio (p < 0.05). In the age group 20–24 years, statistically significant differences were observed in all measured variables. Overall, the results indicate that differences in body composition among girls from Serbia, Italy, and Spain are more pronounced in the older age group (20–24 years) compared to the younger group (15–19 years), which is likely a consequence of cultural, lifestyle, and training factors, while also underscoring the importance of monitoring body composition during growth and maturation.
Бесплатно
Статья научная
The aim of this study was to examine the validity of two types of OMRON body composition analysers (BF 511 and VIVA) in comparison with the InBody 270 body composition analyser, in karatekas. The measurements were performed during the summer national camp of the FUDO-KAN Karate Federation, and the sample of subjects included 20 men and 27 women (Age = 16 ± 5.99 years; Body height = 158 ± 14.13 cm; Body mass = 51 ± 17.29 kg), and the following body composition variables were used: body mass (BM), body fat percentage (%BF) and skeletal muscle mass percentage (%SMM), which were estimated using all three body composition scales. Pearson correlation coefficient (r) and the coefficient of determination (r2) were used to determine the validity of both OMRON body composition analysers. A high correlation of BM InBody with BM OMRON (BF 511 – r 0.99, r2=0.99; VIVA – r=0.99, r2=0.99), %BF InBody with %BF BF 511 (r=0.92, r2=0.84), and %BF InBody with %BF VIVA (r=0.63, r2=0.40), %SMM InBody with %SMM BF 511 (r=0.68, r2=0.46) were observed. The results obtained indicate that there are certain deviations, especially when it comes to assessing skeletal muscle, when compared with the InBody 270 body composition scale.
Бесплатно
Connection between job demands and burnout and quality of life among social workers in Serbia
Статья научная
Social workers are at a higher risk of work-related stress, burnout, and a lower quality of life compared to the general population and other health professionals. This is why it is important to examine factors and consequences of burnout among social workers. The aim of the study was to investigate connection between job demands (workload, emotional demands) and burnout and quality of life among social workers in Serbia. The Job Demands–Resources explanatory model of burnout was the theoretical framework of the study. The sample population consisted of 102 social workers working in Serbia. The aim of the study was tested with the use of tools measuring job demands (Workload scale and Scale of emotional demands), job burnout (Copenhagen Burnout Inventory), and quality of life (WHOQOL-BREF). Job demands were negatively related to quality of life, and positively related to burnout. In addition, burnout was negatively related to quality of life. The results support the notion of the Job Demands-Resources model and provide further insight into energetic process in which high job demands lead to burnout and health problems.
Бесплатно
Consumer behavior and factors influencing the choice of sports equioment in Serbia
Статья научная
Sports equipment plays an important role in the daily life of modern society. This paper analyzes the factors that influence the purchase and choice of sports equipment among consumers in Serbia. Through the conducted research, the demographic characteristics of consumers, purchasing preferences, the most important criteria when choosing equipment, as well as the perception of brands and materials were covered. The results show that the key factor when buying is quality, while design and fashion play a secondary role. Also, the need for better education of consumers about the types of materials and their characteristics, as well as adapting the offer to the elderly population, was highlighted. The research was conducted on a sample of 102 respondents, which obtained relevant data on consumer preferences and purchase factors. This study can serve as a basis for making strategies in the field of marketing and product development in the sports equipment industry in Serbia.
Бесплатно
Corporate goals of sponsorship in sports
Статья научная
The two-sided focus of sponsorship goals in sports is present due to the existence of two parties in the sponsorship relationship. The buyer of sponsorship and the seller of sponsorship have different goals, but they also have common goals related to the interest to realize the sponsorship according to the plan, as well as to achieve the maximization of the effects of the expectations of both parties. That common interest is of primary nature and leads to partnership. The separate goals of the participating parties are defined in such a way that mutual interest gets fulfilled. The goals of corporate sponsors are determined by motives, and in most cases they are external and opportunistic, that is, commercial. However, the goals can be also internal and altruistic, and as such focused on highlighting other benefits, such as building good relationships with employees and other participants in the value delivery chain that the sponsor promotes, including the public. The analysis that follows is based on literature research and already existing conclusions regarding the nature of goals and motives in sponsorship. The aim of this paper is to verify the existing conclusions of the focus of sponsorship objectives in sports. The content analysis method led to the conclusion that the goals of sponsorship in sports can be defined through the categories of market, society, relationships and clan. This confirms the conclusions of previous research.
Бесплатно
Culture of ortodoxy and journalism in contemporary society
Статья научная
We live in a world of superficiality and hyperproduction, often obsessed with an apocalyptic spirit, where the culture of instant sensation is frequently imposed as the only choice. This context of contemporary living is furthered by the effects of media content inundated with sensationalism, crime news, and similar materials. In the first part of the paper, we will point out the "culture of death" which has become a daily reality and whose key component is fear, imposed as an antithesis to the Christian ethos. Within this framework of living, a person finds themselves in a state of intoxication from the sedative effects of "yellow journalism". The consequence is a state of depression and apathy, given that bad news and superficial sensations are offered as the only reality, since the media distributes them cloaked in euphemisms with an emphasis on necessity, aiming for profit while making it easier for individuals to decline. Such a model of media operation contradicts the foundational principles of the journalistic profession, which are also part of its ethics. Therefore, in the second part, we will focus on the state of the media and journalism, examining the consequences of their work, as well as the importance of adhering to the core principles of this profession. Finally, we strive to indicate possible paths back to common sense, as well as to better physical and spiritual health, with the aim of healing the souls of individuals and society as a whole. In this sense, the Christian culture emerges as a potentially significant factor. Hence, we emphasize the importance of establishing a new paradigm of media work that, while necessarily following the contemporary reality, must also reflect the values propagated by this culture, thus influencing a different mode of media operation based on respect for journalistic ethics. In this way, we present our position on the topic, grounded in experience and the results of conducted research.
Бесплатно
Dance therapy-improving the quality of life of people with health problems
Статья научная
Dance therapy is a diverse and complex, but little-known subject area. It can be used with people of all ages and genders. It can be effective in the treatment of people with medical, social, developmental, physical and psychological impairments. Recent studies have researched the influence of dance movement not only in patients with chronic heart failure, but with people with Parkinson's disease (PD), cancer, Alzheimer’s disease, older people etc. Different styles of dance, from Waltz, to Tango, have been researched. The results are showing that the long-term, even and short-term effects have positive influence on posture, balance, sensiomotor and cognitive performance. Likewise, it improves functional mobility in individuals with PD, enhances concentrations of serotonin and dopamine and decreases psychological stress in adolescents with mild depression. With respect to all of these discoveries, dance should be seriously considered as an alternative method of rehabilitation in addition to regular medical therapy.
Бесплатно
Diagnosis of the status of sports clubs through comparative analysis of influencial factors
Статья научная
Research was conducted on a sample of 20 clubs from seven European countries, including Bosnia and Herzegovina. The sample consisted of 10 clubs from Bosnia and Herzegovina and 10 clubs from Europe. All clubs had a first division status in their countries and some even had major experience playing in the European competitions. In the paper we used a comparative analysis of the status of these clubs when it came to material and human resources, a comparative analysis of the clubs of Bosnia and Herzegovina and foreign clubs, as well as statistically significant differences between the clubs. The shown results briefly talk about the status of the clubs, their funding, costs, professional management and status in terms of competitions. The answers are different in character for all the given questions. Based on the obtained results the status in the local and foreign basketball clubs can be seen. The differences that are proven can be the guide to successful functioning of the clubs. Also certain results obtained may serve as a benchmark of business operations in the clubs.
Бесплатно
Discipline in the classes on physical education and sport
Статья научная
The aim of this research is to study the attitude of high-school students from Bulgarian secondary education institutions (VIII, IX, X and XI class) in regard the discipline during the physical education and sport classes. We expect the results from this study to provide us information about the students’ discipline during classes from their own perspective. Object of the study is the opinion of 205 students from 5 schools in Sofia, Bulgaria. The average age of the respondents was 16 years while the distribution by gender was almost equal. For the achievement of the aim and for collection of empirical data on the issue were elaborated questionnaires and inqiry forms for the students. The collected data was processed using mathematical and statistical methods for quantitative processing and analysis: frequency and variation analysis as per approved statistical procedure – by applying the SPSS 21 for Windows statistical program. The achievement of good discipline during classes depends on the professional skills of the sport pedagogues, it depends also on the students and indirectly on their parents. The students, responding to the inquiry assessed the role of their teachers in physical education and sport for maintaining the discipline during the classes using the evaluation scale applied in the Bulgarian educational system (from 2 to 6). The average score at n=187 was calculated to Excellent 5.63 (Min=3, Max=6). An important condition for ensuring a good discipline is to organise the learning lesson in a diverse, dynamic and interesting way, which proves once again the inter-relation between education and training.
Бесплатно
Discrimination of women in sports
Статья научная
This article presents arguments for the autors's claim that sport is an area where clearly exists open discrimination against women. Sport is an activity which is still rising, which is characterized by constant improvement of operations, organization, logistics, leadership, training system, supporting medicine. Tolerated discrimination in and outside the sport, does not at all prevent the flow of money in this branch, but effectively restrict the privileges to the elite of sports, which a thinner, exclusively male composition. Formula of disabling women in sport is "more power - the morepolitics" andin return, "the morepolitics - more power andmore money," and consequently -fewerwomen. Those are the barriers that women have yet to break through. The author still sees as a possible development directions the competitions with mixed sports teams, already present in university sporting events in North America.
Бесплатно
