Статьи журнала - Sport Mediji i Biznis
Все статьи: 146
Sport u životu i umetnosti književnika
Статья научная
Ideja povezanosti sporta i književnosti se ponekad ne čini intuitivnom. Ipak, s obzirom da možemo reći da je uloga književnosti da realnosti kojoj svedoči daje neki drugi smisao i ulogu iscrtavajući tako društvene okolnosti i odnose, sport predstavlja jednu od tema kojom su se mnogi književnici bavili. Osim uloge sporta u književnosti, koju ovaj rad preispituje, takođe se bavi i povezanošću samog književnika sa sportom kao takvim, posebno kroz život i delo Miloša Crnjanskog. Iako se najčešće književnici zamišljaju kao usamljeni utopisti koje ne ometaju toliko svakodnevne životne aktivnosti, kroz rad ćemo imati prilike da saznamo upravo suprotno, pogotovo kada pogledamo sam lik i delo Miloša Crnjanskog koji je jedan od osnivača sportskog lista „Sportista”. Kroz sport je Miloš Crnjanski pokazao svoj izrazito avanturistički život, ali i svoj patriotizam. Pored njegove književne i sportska uloga u jugoslovenskom društvu ostaće neizbrisiva. Kroz ovaj rad pokušaćemo da pokažemo vezu između sporta i književnosti i preispitivati ulogu jednog pisca i njegove životne okolnosti i kako su one povezane sa ovim bitnim delom naših svakodnevnih života.
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Sports as an economic driver: analysis and review of Eurostat’s sport satellite account 2025
Статья научная
The monograph EU Sport Satellite Account: Research into estimating the economic value of sport in the EU – 2025 edition offers a methodologically coherent and empirically grounded assessment of the economic role of sport in the European Union. Drawing on the Sport Satellite Account framework and the upgraded Vilnius 3.0 methodology, the study quantifies the direct and indirect contributions of sport and identifies structural differences in the development of sport economies across Member States. The findings indicate that sport functions as both an economic and societal driver, generating value that extends beyond measurable financial outputs to include health, social cohesion and overall well-being. Through transparent data procedures and a reproducible methodological design, the monograph provides reliable evidence demonstrating that, in 2019, sport accounted for 3.4% of the EU’s GDP and 3.8% of total employment, underscoring its relevance for policy planning and sustainable development.
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Sports journalists confronting cyberbullying behavior and proposed solutions
Статья научная
Sports journalists are penalized by laws and regulations when they express opinions in an unacceptable manner, but there is no protection when they share logical opinions and face bullying on social media platforms. With this context in mind, we aim to examine the effects of cyberbullying on professionals in the field of sports media. The study is organized into three key sections: the first introduces a framework for understanding cyberbullying, the second provides a comprehensive explanation of sports media along with a theoretical framework for the issues raised, and the third focuses on the bullying of sports media professionals and suggests proposed solutions to overcome this challenge.
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Sports teachers and their role in sport
Статья научная
The main purpose is to describe the problems concerning the professional practice of teachers and coaches. This topic has not been a frequent subject of authors in the field of sports science. More often the problems of athletes are described. However, the development of a sports culture depends considerably on the organization and professional development of the coaching profession. The most developed countries that have a high level of sports culture development pay increasingly more attention to the problems of the professional role of a coach. Questions are being raised and dealt with regarding the social role of the coaching profession, especially the professional qualifications of coaches. The belief that a coach can be any former athlete or even sports enthusiast is being replaced by new views that regard the role of a coach as a serious professional and social problem. Coaches are responsible for the training process of athletes. Their work involves a great number of narrow expertise areas for which they must be appropriately qualified. A coach’s role is not only that of a trainer, but also of an educator, teacher, psychologist, manager, consultant, animator, technologist, masseur, physiotherapist, etc. In order to successfully perform the professional role of a coach a person must first acquire the proper education and specific professional competence in a chosen sport or form of sports activity. This fairly broad variety of professional competences calls for a substantial leap forward from the current understanding of the system of professional training. Until now many coaches were trained in training courses consisting of 75 to 300 hours, but there is an urgent requirement for coaches with an academic degree. The professional role of coaches is becoming the subject of national strategies that strive to place this profession among those that are socially regulated. Part of the effort has also been made in Slovenia by passing the Sports Act. Unfortunately, the law requires certain changes and should work more in favour of ensuring the adequate quality of the coaching profession in Slovenia. This calls for a greater contribution by those involved with higher education and the training of coaches in Slovenia. The programs of higher education institutions are still not adapted to the specific needs of the various sports and the specific characteristics of the professional practice of trainers. Moreover, not enough attention is paid to practical training and the acquisition of specific practical professional skills. Even more neglected is the area of specific professional knowledge, methods, skills, and techniques. Higher educational institutions emphasize a theoretical cognitive approach to learning, which is of course important, but mostly for scientific research work that coaches do not engage much in when practicing their profession. This is why this monograph describes the hypothetical area of the various components typically defining the professional role of a coach. Most of these components will require much more social and scientific professional attention in the future.
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Sportski turizam Nacionalnog Parka Tara
Статья научная
Nacionalni parkovi zauzimaju posebno mesto u prirodi svake zemlјe u svetu, pa je tako i u Srbiji u kojoj su, pored svega ostalog, najpoznatija turistička odredišta. Nacionalni park Tara je jedan od retkih planinskih centara u Srbiji, sa dugom tradicijom stacionarnog i izletničkog turizma. Sport i rekreacija su prisutni, kao dopunski programski sadržaji, kao sportska takmičenja, manifestacije ili izletničke aktivnosti manjih grupa i pojedinaca. U ovom radu težište je stavlјeno na kvalitetniji opis prirodnih karakteristika i antropogenih vrednosti, detalјan prikaz strukture i trenutnog stanja turističke i sportske infrastrukture, izvore lјudskih resursa i postojeću ponudu sportsko-rekreativnih sadržaja i manifestacija na zaštićenom području. Zaklјučak je da su sport i rekreacija u Nacionalnom parku Tara veoma prisutni, ali se ne može konstatovati da su zastuplјeni na nivou sportsko-rekreativnog turizma. Za viši nivo je neophodna i adekvatna naučna studija, koju bi sledila sistematična praktična primena. Takođe, ovaj rad se može shvatiti i kao inicijalni poziv upućen naučnicima i naučnim institucijama iz oblasti sporta i rekreacije da sportsko-rekreativnom turizmu na Tari, kao posebnom obliku turizma, posvete više pažnje.
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Sportsko turistički avion Tojka
Статья научная
U radu je ukratko data istorija sportsko – turističkog aviona 251 Trojka. Avion je razvijen na osnovu konkursa TKV2 br. 1940/46 za sportsko – turistički avion. Prvi let prototipa, izrađenog u Ikarusu, je bio 6. oktobra 1947. godine. Tokom 1949. godine predato je 57 aviona Trojka a 1951. godine još 23 aviona. Od ukupno 80 proizvedenih aviona Trojka, u fabrici Utva, Vazduhoplovnom savezu je predato 73 dok je preostalih 7 rashodovano u ratnom vazduhoplovstvu pre predaje.
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Strategy and strategic planning of tourist amd sport events
Статья научная
To successfully manage the development of organizations, economic branches, and sectors, special programs, and development solutions, which are called strategies, are often created. The strategy usually means different programs and efforts to anticipate possible threats and influences from the environment that impact the development of the system, as well as potential actions and responses to the challenges of changes that arise in the system or organization itself. At the level of the national economy and individual sectors, national strategies of economic development and programs containing responses to challenges and limitations, as well as ways to adapt to those challenges, are drawn up, so that all development potentials are used. Tourism and sports events as complex systems and as systems that establish numerous connections with the overall economic and social environment represent an area that is difficult to manage without a specially developed development strategy that is why special strategies for their development are adopted. Tourism and sports are interrelated and complementary. Sports – as a professional, amateur or leisure activity – involves a considerable amount of traveling to play and compete in different destinations and countries. Major sporting events have become powerful tourism attractions in themselves – making a very positive contribution to the tourism image of the host destination.
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Статья научная
It is of great significance to explore the level of structural upgrading and optimization path of the sports industry to promote the transformation and development of the sports industry. Taking the structure of China's sports industry as the research object, a quantitative analysis method is adopted to construct a model for measuring the structural upgrading of China's sports industry, measuring the external structure of China's sports industry from 2006 to 2023 by the index of the proportion of the sports industry in the economic structure, and the direction and rate of the internal structural upgrading of China's sports industry from 2006 to 2023 by the coefficient of the overstepping forward of the industrial structure, the value of the change of Moore's structure and the value of the average change of the industrial structure. The direction and rate of upgrading the internal structure of China's sports industry from 2006 to 2023 are measured by the coefficient of industrial structure overrun, the value of Moore's structural change, and the average change value of industrial structure. The results show that: (1) the external structure of China's sports industry is continuously optimized, and its role in China's economic development is constantly emerging, but the contribution rate to economic growth is still relatively low; (2) the over-advanced development of the sports service industry, and the lagging development trend of the sports construction industry and the sporting goods manufacturing industry conform to the law of upgrading of the industrial structure; (3) from the internal viewpoint of the sports service industry, the sports management activities, the sports fitness and leisure activities, and the sports competition and performance activities are lagging. Sports management activities, sports fitness and leisure activities, and sports competition and performance activities are lagging, which has become one of the critical obstacles restricting the transformation and upgrading of China's sports industry. (4) From the perspective of the upgrading rate, there is ample space for structural changes in China's sports industry, and the upgrading rate is in an upward trend, especially in the emerging industries.
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The analysis of furnishing and designing of diagnostic centers within sports objects
Статья научная
The increasing development of mankind can be seen in the progress in the design of sports facilities which must satisfy certain high standards of construction and equipment and which need to offer a maximum number of services in their envi-ronment in order to meet the needs of customers. One of the major positive influ-ences on users includes opening diagnostic centers within sports objects which must be furnished properly and functionally. When furnishing and designing the interior, it is necessary to pay attention to the choice of colours, floor materials, lighting, and most importantly – the equipment that will be used in the premises of the center. They can be separated into zones: medical rooms, laboratory, and diagnostics and training area. Each of these zones has different requirements for equipment with special attention to the privacy of the patients being tested, their safety and keeping the space clean.
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The development of spa and sport tourism in gamzigradska banja spa
Статья научная
Eastern Serbia is well known for its numerous mineral, thermomineral, gas-rich ad radioactive springs. Their healing properties have attracted people from surrounding towns since ancient times and it has caused the building of adequate lodging facilities and spa institutions which form the basis of spa-tourism, health-tourism and other forms of tourism. That is also the case with Gamzigradska banja spa near Zajecar and roman palace “Felix Romuliana”. Its mineral springs have been used for healing purposes since 1930. In 1961 hotel “Kastrum” was built in the spa and Institute for prevention, healing and rehabilitation was built in 1978. Along with healing and rehabilitation of peripheral blood vessels and vibration diseases, the institute is also working on organization of sport activities. Customers and athletes have two indoor swimming pools at their disposal, along with numerous sport courts that have been attracting a large number of people interested in sport and recreation.
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The factors of service quality in ski tourism on the example of the Republic of Serbia
Статья научная
The aim of this paper is to provide an insight into the current models of service quality in ski tourism with a practical implication on the example of the Republic of Serbia. Nowadays, ski tourism has evolved into an important segment of the winter tourism industry in Europe. Its development was encouraged by the popularisation of skiing as a sport, as well as the growth of the number of people who ski professionally or recreationally.The studies from relevant publishers have been dealt with the concept of travellers’ motivation in ski tourism from different point of views such as, the aspect of sustainable development in tourism, quality management, marketing strategy and customer satisfaction. When defining the research scope, it was noted that service quality represents an important driver of motivation in sports tourism. However, there is a certain research gap in exploring the factors that affect the service quality in winter sports, and in particular models and instruments that could provide their better understanding. In accordance with this statement, the research question in the study was to analyse the main deter-minants of service quality in ski tourism in the Republic of Serbia and to compare their relevance among the respondents belonging to different countries of origin and gender. The theoretical research presented in this paper was based on the appli-cation of a systematic literature review that has included relevant studies dealing with the concept of service quality in winter sport tourism. In addition, empirical research was conducted to address the research question in finding the factors that influence the service quality in ski tourism. The research was based on a sample of 208 skiers who visited the Republic of Serbia during the winter seasons in years 2023 and 2024. In the analysis and interpretation of the data, descriptive statistics, com-pare means and factor analysis were used.
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The impact of social media on the promotion of recreational sports
Статья научная
Social media represents a key tool in modern communication, enabling broad accessibility to information and the creation of communities with shared interests. In the context of promoting recreational sports, these platforms play a significant role in encouraging physical activity, promoting a healthy lifestyle, and attracting participants. This paper focuses on analyzing how social media is used to promote recreational sports, with an emphasis on best practices and strategies. It specifically examines the role of visual content, interactivity, and creative marketing approaches that enable direct engagement with the audience. Through the exploration of various practical examples, the paper highlights the importance of social media as platforms that facilitate access to recreational sports and foster greater inclusivity in sports activities. The aim of this paper is to underline the significance of digital technologies in sports development and to provide recommendations for their more effective utilization.
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Статья научная
Истраживање је извршено на узорку од 60 жена, старости од 50 до 60 година, са циљем утврђивања ефекта рекреативног вежбања у форми сениор фитнеса на моторику вежбачица. Укупан узорак састојао се из две групе од по 30 жена. Са једном групом (експериментална) изведене су тромесечне активности сениор фитнеса, са по три јутарња тренинга недељно, у временском трајању од 60 минута (36 тренинга). Друга група (контролна) није подвргнута организованом физичком вежбању. За процењивање моторичких способности коришћено је шест тестова: два минута корачања у месту, бицепси за 30 секунди, устајање са столице за 30 секунди, дохват рукама, дохват рукама изa леђа и брзо ходање на осам стопа. Осим статистичких дескриптивних параметара, у анализи је коришћена и анализа коваријансе. Резултати су показали опште побољшање нивоа моторичких способности вежбачица.
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Статья научная
The present study aims to explore the importance of generative artificial intelligence applications in enhancing the teaching efficiency of physical education teachers at the elementary school level. The study sample consisted of 25 teachers from elementary schools in the city of Soukahras, selected randomly, A questionnaire developed by the researcher, containing 12 items, was used as the main data collection tool. The Chi-square test was employed to analyze the collected data. The findings revealed that the use of generative artificial intelligence applications significantly contributes to improving the teaching efficiency of physical education teachers at the elementary level.
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The influence of Covid-19 and the olimpic games on the market business of Japan
Статья научная
The Summer Olympics are the largest international sporting event in the world. Over 200 sports nations take part in them every 4 years and represent a real organizational challenge for the host country. The organization of the games requires large financial resources that the host country would have to allocate. The Tokyo Olympics in 2020 faced unprecedented challenges due to the COVID-19 pandemic, which increased the price of the games, which is already a record. Economists and organizers predicted that the Games in Tokyo would have an impact of as much as 292 billion dollars on the overall economy of Japan. Economists in Japan have raised expectations that the Tokyo Olympics will sharply strengthen not only the country's tourism industry, but also the construction business, while encouraging consumption, which together would increase Japan's market business. With the appearance of the corona virus, the Olympics were postponed for one year, which eventually led to a ban on watching at the venue of the postponed event. These bans, on the one hand, increased the cost of maintenance three times, and on the other hand, reduced revenues several times, which had a great impact on the Japanese market. This paper investigates the impact of covid-19 and the Olympic Games on Japan's market operations using regression and correlation analysis. Based on the analysis, the negative impact of Covid-19 on the market operations of Japan and the positive impact of the Olympics, especially in the year of maintenance, were proven, regardless of the fact that additional funds were invested.
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Статья научная
The purpose of this study is to determine the effects of the "Halliwick" aquatic exercise program on changes of mental adaptation in water environment in young people with Down syndrome (DS). The sample of respondents consisted of 14 young people with DS, with average age of 21.8±8.0 years. The research design is single-group included baseline, post-control and final measurements. The control period between baseline and post-control measurements lasted 12 weeks, equivalent to the duration of the experimental aquatic exercise program. The program included aquatic exercise classes with a frequency of two classes a week for 60 min (24 classes in total), with preplanned training content through the world-renowned Halliwick method (in ten points) well adapted to people with disabilities. Mental adaptation in water environment was assessed using the WOTA2 test. The obtained results showed that the applied aquatic exercise program was effective in terms of statistically significant improvement of mental adaptation in water environment in young people with DS. The concept of this program can be recommended as a sport-recreational type of activity for people with DS for the purpose of improving health status, psychophysical abilities and physical activity.
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The influence of lower limbs morphology on the result in race walking
Статья научная
The aim of this study was to determine the influence of lower limbs morphology on the result in race walking. The sample of participants for this study was selected from the student population of Pirot's elementary school "Vuk Karadžić". The study included 15 male participants aged 13-14, who practiced race walking in the "Pirot" athletics club. The following variables were used to assess the morphological characteristics of the lower limbs: leg length, diameter of the knee joint, thigh circumference, calf circumference and thickness of the skinfold on the calf. On the other hand, the criterion variable was the 400 m race walking performance. Linear regression analysis was used to determine the influence of the morphology of the lower limbs on the result in race walking. The results of the study indicated that based on an observation of the modality as a whole, this study found no statistically significant influence of lower limbs morphology on the result in race walking. Nevertheless, by considering particular variables, it can be claimed that the diameter of the knee joint and the thickness of the skinfold on the calf have been shown to have a statistically significant influence on the result in 400 m race walking. Exploring the intricacies of lower limb structure in race walking can provide valuable insights for training and coaching. This understanding has the potential to improve coaching methods and enhance overall performance in this distinctive sport.
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The influence of professional management on the business results of sports organizations
Статья научная
Management plays a crucial role in the smooth functioning of sports organizations. Effective management is essential for setting goals, coordinating efforts, and maintaining discipline within the organization. It ensures that resources are optimized and allocated strategically for maximum results. Moreover, manage-ment plays a crucial role in attracting sponsors, fans, and revenue, ensuring the financial viability of the team. Hence, it is evident that management is of utmost importance in sports organizations for achieving success on and off the field. Effective management ensures that all aspects of the organization are coordinated and optimized for maximum results.
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The intersection of science and policy in sports safety
Статья научная
The growing and deepening geopolitical differences suggest a growing threat to international security. People often ask us if there is still a cold war. With the involvement of regional and international forces, crises are becoming more widespread and conflicts are becoming more transnational. This is confirmed by the situation in Ukraine, as well as by the rising tensions and conjecture on a European military confrontation. Even in 2021, with fewer people traveling across EU borders due to the COVID-19 epidemic, migration remains one of the most contentious issues in European politics. In an attempt to slow the spread and impact of the COVID-19 pandemic, nations have limited international, transnational, and domestic travel. This has had an impact on migration and human mobility in the European region. Safety in sports is of paramount importance to ensure the well-being and longevity of athletes across various disciplines.
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The perspective of digital marketing of the sport mega events in the 21st century
Статья научная
Owing to the technological innovations that are dominating the global market of today, and seen through the prism of digital transformation megatrends, sports mega-events have rapidly (beginning of the 21st century) developed and integrated a formidable digital infrastructure that is becoming the foundation of their organizational operation, as well as the primary communication channel that can be described as accurately defined and strategically placed digital bridge towards the sporting auditorium. In such a precisely defined digital concept, marketing represents a dominant business function. The largest companies and official partners of sports recognize the digital reality of sports mega-events as an ideal and truly one-of-a-kind global marketing platform that enables them to dominate the global market. Companies will establish this market position by integrating all the elements of the sports industry, however this time in a digital setting. This is precisely why keeping the perspective of digital marketing of the sports mega-event is crucial for better understanding the future of world sport, which is fiercely moving towards the digital environment and virtual options. This article aims to define the marketing potential of applying digitalization to the sports mega-events.
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