Статьи журнала - Sport Mediji i Biznis
Все статьи: 135
The development of spa and sport tourism in gamzigradska banja spa
Статья научная
Eastern Serbia is well known for its numerous mineral, thermomineral, gas-rich ad radioactive springs. Their healing properties have attracted people from surrounding towns since ancient times and it has caused the building of adequate lodging facilities and spa institutions which form the basis of spa-tourism, health-tourism and other forms of tourism. That is also the case with Gamzigradska banja spa near Zajecar and roman palace “Felix Romuliana”. Its mineral springs have been used for healing purposes since 1930. In 1961 hotel “Kastrum” was built in the spa and Institute for prevention, healing and rehabilitation was built in 1978. Along with healing and rehabilitation of peripheral blood vessels and vibration diseases, the institute is also working on organization of sport activities. Customers and athletes have two indoor swimming pools at their disposal, along with numerous sport courts that have been attracting a large number of people interested in sport and recreation.
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The factors of service quality in ski tourism on the example of the Republic of Serbia
Статья научная
The aim of this paper is to provide an insight into the current models of service quality in ski tourism with a practical implication on the example of the Republic of Serbia. Nowadays, ski tourism has evolved into an important segment of the winter tourism industry in Europe. Its development was encouraged by the popularisation of skiing as a sport, as well as the growth of the number of people who ski professionally or recreationally.The studies from relevant publishers have been dealt with the concept of travellers’ motivation in ski tourism from different point of views such as, the aspect of sustainable development in tourism, quality management, marketing strategy and customer satisfaction. When defining the research scope, it was noted that service quality represents an important driver of motivation in sports tourism. However, there is a certain research gap in exploring the factors that affect the service quality in winter sports, and in particular models and instruments that could provide their better understanding. In accordance with this statement, the research question in the study was to analyse the main deter-minants of service quality in ski tourism in the Republic of Serbia and to compare their relevance among the respondents belonging to different countries of origin and gender. The theoretical research presented in this paper was based on the appli-cation of a systematic literature review that has included relevant studies dealing with the concept of service quality in winter sport tourism. In addition, empirical research was conducted to address the research question in finding the factors that influence the service quality in ski tourism. The research was based on a sample of 208 skiers who visited the Republic of Serbia during the winter seasons in years 2023 and 2024. In the analysis and interpretation of the data, descriptive statistics, com-pare means and factor analysis were used.
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The impact of social media on the promotion of recreational sports
Статья научная
Social media represents a key tool in modern communication, enabling broad accessibility to information and the creation of communities with shared interests. In the context of promoting recreational sports, these platforms play a significant role in encouraging physical activity, promoting a healthy lifestyle, and attracting participants. This paper focuses on analyzing how social media is used to promote recreational sports, with an emphasis on best practices and strategies. It specifically examines the role of visual content, interactivity, and creative marketing approaches that enable direct engagement with the audience. Through the exploration of various practical examples, the paper highlights the importance of social media as platforms that facilitate access to recreational sports and foster greater inclusivity in sports activities. The aim of this paper is to underline the significance of digital technologies in sports development and to provide recommendations for their more effective utilization.
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Статья научная
Истраживање је извршено на узорку од 60 жена, старости од 50 до 60 година, са циљем утврђивања ефекта рекреативног вежбања у форми сениор фитнеса на моторику вежбачица. Укупан узорак састојао се из две групе од по 30 жена. Са једном групом (експериментална) изведене су тромесечне активности сениор фитнеса, са по три јутарња тренинга недељно, у временском трајању од 60 минута (36 тренинга). Друга група (контролна) није подвргнута организованом физичком вежбању. За процењивање моторичких способности коришћено је шест тестова: два минута корачања у месту, бицепси за 30 секунди, устајање са столице за 30 секунди, дохват рукама, дохват рукама изa леђа и брзо ходање на осам стопа. Осим статистичких дескриптивних параметара, у анализи је коришћена и анализа коваријансе. Резултати су показали опште побољшање нивоа моторичких способности вежбачица.
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The influence of Covid-19 and the olimpic games on the market business of Japan
Статья научная
The Summer Olympics are the largest international sporting event in the world. Over 200 sports nations take part in them every 4 years and represent a real organizational challenge for the host country. The organization of the games requires large financial resources that the host country would have to allocate. The Tokyo Olympics in 2020 faced unprecedented challenges due to the COVID-19 pandemic, which increased the price of the games, which is already a record. Economists and organizers predicted that the Games in Tokyo would have an impact of as much as 292 billion dollars on the overall economy of Japan. Economists in Japan have raised expectations that the Tokyo Olympics will sharply strengthen not only the country's tourism industry, but also the construction business, while encouraging consumption, which together would increase Japan's market business. With the appearance of the corona virus, the Olympics were postponed for one year, which eventually led to a ban on watching at the venue of the postponed event. These bans, on the one hand, increased the cost of maintenance three times, and on the other hand, reduced revenues several times, which had a great impact on the Japanese market. This paper investigates the impact of covid-19 and the Olympic Games on Japan's market operations using regression and correlation analysis. Based on the analysis, the negative impact of Covid-19 on the market operations of Japan and the positive impact of the Olympics, especially in the year of maintenance, were proven, regardless of the fact that additional funds were invested.
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Статья научная
The purpose of this study is to determine the effects of the "Halliwick" aquatic exercise program on changes of mental adaptation in water environment in young people with Down syndrome (DS). The sample of respondents consisted of 14 young people with DS, with average age of 21.8±8.0 years. The research design is single-group included baseline, post-control and final measurements. The control period between baseline and post-control measurements lasted 12 weeks, equivalent to the duration of the experimental aquatic exercise program. The program included aquatic exercise classes with a frequency of two classes a week for 60 min (24 classes in total), with preplanned training content through the world-renowned Halliwick method (in ten points) well adapted to people with disabilities. Mental adaptation in water environment was assessed using the WOTA2 test. The obtained results showed that the applied aquatic exercise program was effective in terms of statistically significant improvement of mental adaptation in water environment in young people with DS. The concept of this program can be recommended as a sport-recreational type of activity for people with DS for the purpose of improving health status, psychophysical abilities and physical activity.
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The influence of lower limbs morphology on the result in race walking
Статья научная
The aim of this study was to determine the influence of lower limbs morphology on the result in race walking. The sample of participants for this study was selected from the student population of Pirot's elementary school "Vuk Karadžić". The study included 15 male participants aged 13-14, who practiced race walking in the "Pirot" athletics club. The following variables were used to assess the morphological characteristics of the lower limbs: leg length, diameter of the knee joint, thigh circumference, calf circumference and thickness of the skinfold on the calf. On the other hand, the criterion variable was the 400 m race walking performance. Linear regression analysis was used to determine the influence of the morphology of the lower limbs on the result in race walking. The results of the study indicated that based on an observation of the modality as a whole, this study found no statistically significant influence of lower limbs morphology on the result in race walking. Nevertheless, by considering particular variables, it can be claimed that the diameter of the knee joint and the thickness of the skinfold on the calf have been shown to have a statistically significant influence on the result in 400 m race walking. Exploring the intricacies of lower limb structure in race walking can provide valuable insights for training and coaching. This understanding has the potential to improve coaching methods and enhance overall performance in this distinctive sport.
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The influence of professional management on the business results of sports organizations
Статья научная
Management plays a crucial role in the smooth functioning of sports organizations. Effective management is essential for setting goals, coordinating efforts, and maintaining discipline within the organization. It ensures that resources are optimized and allocated strategically for maximum results. Moreover, manage-ment plays a crucial role in attracting sponsors, fans, and revenue, ensuring the financial viability of the team. Hence, it is evident that management is of utmost importance in sports organizations for achieving success on and off the field. Effective management ensures that all aspects of the organization are coordinated and optimized for maximum results.
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The intersection of science and policy in sports safety
Статья научная
The growing and deepening geopolitical differences suggest a growing threat to international security. People often ask us if there is still a cold war. With the involvement of regional and international forces, crises are becoming more widespread and conflicts are becoming more transnational. This is confirmed by the situation in Ukraine, as well as by the rising tensions and conjecture on a European military confrontation. Even in 2021, with fewer people traveling across EU borders due to the COVID-19 epidemic, migration remains one of the most contentious issues in European politics. In an attempt to slow the spread and impact of the COVID-19 pandemic, nations have limited international, transnational, and domestic travel. This has had an impact on migration and human mobility in the European region. Safety in sports is of paramount importance to ensure the well-being and longevity of athletes across various disciplines.
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The perspective of digital marketing of the sport mega events in the 21st century
Статья научная
Owing to the technological innovations that are dominating the global market of today, and seen through the prism of digital transformation megatrends, sports mega-events have rapidly (beginning of the 21st century) developed and integrated a formidable digital infrastructure that is becoming the foundation of their organizational operation, as well as the primary communication channel that can be described as accurately defined and strategically placed digital bridge towards the sporting auditorium. In such a precisely defined digital concept, marketing represents a dominant business function. The largest companies and official partners of sports recognize the digital reality of sports mega-events as an ideal and truly one-of-a-kind global marketing platform that enables them to dominate the global market. Companies will establish this market position by integrating all the elements of the sports industry, however this time in a digital setting. This is precisely why keeping the perspective of digital marketing of the sports mega-event is crucial for better understanding the future of world sport, which is fiercely moving towards the digital environment and virtual options. This article aims to define the marketing potential of applying digitalization to the sports mega-events.
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The role of public relations in the organization of sports events
Статья научная
This essay aims to familiarize the reader with the connections between public relations and sports, including best practices, analysis of PR's potential in sports, and the promotion of a favorable image that might lead to increased exposure in public. A company's ability to build and manage enduring relationships with athletes, fans, sponsors, and the community determines how effective its operations are. Public relations is a marketing communication strategy that benefits the firm conveying the message as well as other groups interested in its success. It may be used to reach any of these four shareholders. The main goals of public relations overlap with the goals of promotion, but in cases of crisis communications it should be emphasized that this element of promotion is a priority choice and the main goal is to support the solution of the problem.
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The role of the media in creating the image of a tourist destination
Статья научная
The issue of image, personal, organizational, brand, destination, is one of the most important issues that attracts the attention of the social, business and scientific public. This paper draws attention to the need for a comprehensive tre-atment of the image, the mechanisms of its formation, and especially to the diffi-culties of considering the image phenomenon in isolation, separated from its basis - identity. Numerous studies of the image of tourist destinations in the past decades, mostly of an empirical nature, remain on the surface of this phenomenon. Their results do not contribute to a deeper understanding of this phenomenon, primarily due to the absence of an appropriate conceptualization and theoretical framework. Regarding the image of the destination, the most important thing is, of course, its end result, but the analysis of the image phenomenon, the separation of one into its constituent factors, different, opposite and contradictory, reveals levers whose sha-ping and use can influence the end result - the image. The role of mass media in this process, especially in the digital era, is very significant, but not decisive.
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Статья научная
In the current conditfons among tourism business, wellness is unquestfonably treated as one of the most globally developed partial supply component. Namely, global demand towards wellness supply emerged due to the needs of modern people who, in stressful lifestyle conditions, are increasingly focusing their time on relaxation, stress relief and health improvement. According to the latest research results published by The American Medical Association, 60% of disease is based on the increased stress among people. At the same time, according to the opinion of many experts, stress prevention can be achieved through variety of wellness programs. Question of the wellness development in Vojvodina is open in all disposable strategies among which is clearly noted that the potentials for its improvement are clearly transparent, mainly because it is a category that does not necessary put the supply to form facilities in relation to natural resources. The aim of this paper is to indicate the types of wellness destinations in Vojvodina and to provide a critical review of possible measures for their improvement in order to raise competitiveness.
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Статья научная
This paper contributes to the understanding of the economic impact of the Croatian national football team's participation in the World and European Championships on the overall development of Croatian football. The successes of the Croatian national football team are an incentive for children and young people who, delighted by their successes, start training football, that is, they enter the football "world". Also, the successes of the Croatian national football team, reflected in the economic aspect, have an economic impact on society, the federation, clubs and individual football players. Namely, the greater the success, the greater the financial reward, both for the athletes and for the sports association, which repeatedly affects the development of Croatian football. Through the topic of the research, the goal was to analyze and present whether there is and to what extent the economic impact of the participation of the Croatian national football team in major competitions on the development of football in Croatia. Scientific methods of induction and deduction, method of description and compilation were used. The empirical results of the research or the set variables point to facts where it is noticeable how big, significant and economically visible the success of the Croatian football team in major competitions has on the income of the Croatian Football Association, and thus immediately on the development of football in Croatia.
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Threats to objectivity in the social science research
Статья научная
Objectivity in scientific research have been a frequently discussed issue in the scientific community given that interpretivist scholars have resisted the crucial role of the positivist paradigm which dominates in social sciences as well. This paper seeks to critically consider the main criterion (or principle) of scientific knowledge – objectivity – from the standpoint of social science research. The conducted analysis shows that objectivity is not only the key tenet of quantitative research, but also is equally important in qualitative studies which are used in numerous disciplines. The main objective of this paper is, in order to avoid various threats to objective rese-arch, to conceptualize this leading sicentific principle that may enhance the metho-dological quality of science; for example, lack of bias, replicability, reproducibility, etc.
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Uloga i položaj žena u sportskom novinarstvu
Статья научная
Sportsko novinarstvo poseban je oblik novinarstva koji prenosi informacije o sportskim temama i događajima. Česti su stereotipi kako muškarci mogu kvalitetnije izveštavati o sportskim događajima nego žene. Stoga je cilj ovog rada saznati i prikazati kakav je položaj i uloga žena u sportskom novinarstvu bio nekada, a kakav je danas, odnosno otkriti susreću li se sportske novinarke s diskriminacijom, šta javnost misli o ženama u sportskom novinarstvu i kakvu budućnost imaju žene u toj delatnosti. U tom smislu postavljene su hipoteze: ženama je teže uspeti u sportskom novinarstvu, kako se sportske novinarke susreću s raznim oblicima diskriminacije i kako je uopšte manji interes žena za sportsko novinarstvo. U istraživanju je korišćena opšta i posebna metodologija, ali i istorijski metod, pomoću kojeg je otkrivena istorijska uloga žena u novinarstvu uopšte, kao i u sportskom novinarstvu. Sadržajno su prvo obrađene posebne karakteristike sportskog novinarstva i sportskih novinara, a zatim je obavljeno istraživanje. Korišćena je recentna literatura i sprovedene su ankete s raznim ciljanim grupama. Rezultati istraživanja su utvrdili opravdanost ciljeva o položaju žena u sportskom novinarstvu, a time i potvrdili postavljene hipoteze. Na temelju prikupljenih podataka napravljena je analiza rezultata pa su nakon rasprave doneseni zaključci. Nastavak istraživanja ove teme treba usmeriti na sofisticiranije metode, te na obrazovni proces kako bi žene bile više i kvalitetnije zastupljene u sportskom novinarstvu.
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What has Nike done with the baton of stereotypes in the media
Статья научная
The paper analyzes ways in which women are portrayed in the sports advertisement "Nike: What will they say about you?" and how that relates to stereotypes and representation of women in a broader sociological context. This is achieved by considering social trends through the prism of commodification and contemporary consumerism. For this purpose, the qualitative method of narrative analysis was used. Thus, the paper explores advertising segments in detail through linguistic, visual, and symbolic categories, which are then interpreted within the social discourse and gender and religious stereotypes. Women portrayed in said commercial are shown in different sports, situations, and conditions that require a lot of sacrifice, while the female appearance, in this case, is not the subject of attention. This discourse is therefore, in the context in which it is analyzed, an example of a refreshingly positive media advertising practice.
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Статья научная
This paper is a case study research of connection between gaming time and exam results. There has been much talk recently about negative influence of time spend using electronic devices on the emotional and intellectual development of children. The negative effects are becoming more and more obvious in today´s society but there are also numerable positive effects in moderate using of digital technology that are especially valuable in modern businesses. The aim of this paper is to show that there is such a thing as desirable time of playing video games that doesn’t necessarily cause negative effects on academic performance of student. The main finding of this research is that it is possible to manage both learning time and gaming time in a way that enables optimal allocation of students most valuable resource, their free time.
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