Статьи журнала - Вестник Волгоградского государственного университета. Серия 2: Языкознание

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Lexical and statistical procedures for identification of thematic dominants of an authorial text in media discourse

Lexical and statistical procedures for identification of thematic dominants of an authorial text in media discourse

Voskoboynikov Vladislav Valeryevich

Статья научная

This article presents the experiential data on the dominant thematic characteristics of texts concerning fashion by English speaking columnists Hamish Bowles and Suzy Menkes, obtained with the aid of semantic and statistical analysis (the AntConc concordancer developed by Dr. Laurence Anthony from Waseda University Japan). The fragments of the texts have been examined from the perspective of functional and semantic representations of nominativeness, process, and attributiveness as the basic mental and linguistic categories. Among the dominant thematic units of the nominativeness are: “fashion” (22 %), “person” (20 %), “art and science” (10 %), “time” (4,5 %), “buildings” (4 %), “space and movement” (3 %), “inter-object relations” (3 %), and “plants and animals” (2 %). The category of process comprises the thematic categories of “movement and transfer” (23 %), “creation and modification” (19 %), “mental processes” (18 %) and “cooperation” (6 %), “speech” (5 %), “possession” (5 %) and “similarity” (4 %). The category of attributiveness is represented by adjectives that belong to thematic categories of “evaluation” (40 %), “color and shades” (13 %), “toponymical features” (10 %), “temporal features” (8 %), “size” (6 %), “materials and fabrics” (4 %), “shape” (3 %), “similarity / difference” (2 %) and “restriction” (2 %); by adverbs, which are frequented by circumstantial adverbs, realizing the meaning as suggested by “where”, “when”, and “how” (39 %), degree adverbs, fulfilling the semantic function of comparison (28 %), connective adverbs, responsible for the logical connection between lexical units (17 %), focusing adverbs that implement the function of restriction (9 %), and stance adverbs that reflect the author’s position in a text (7 %). The data may be used to objectify the lexical and thematic features of the thematic space or serve as reference material for conceptual studies of an author’s style.

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Lingual semiotics of absolute power in the Tudors’ times

Lingual semiotics of absolute power in the Tudors’ times

Astafurova Tatyana N., Olyanich Andrey V.

Статья научная

The paper addresses the phenomenon of absolute power enablement in Great Britain of the 15th-16th centuries from the perspective of social semiotics and semantics: it includes the definition of obligatory and optional parameters of power and identification of its lingual-semiotic, ethno-cultural and semantic features. The Anglo-Saxon absolute power generates a lingual semiotic space that is structured with a system of verbal and non-verbal signs of various complexity and content; they perform their iconic, directive, evaluative and presentation functions to exercise maximum authoritative impact. Special attention is paid to royal rituals as the power is enabled through them. The case study reveals semiotic, ritual and nominative means of power representation in times of the royal dynasty of the Tudors (1485-1603), a period reputed as England’s “Golden Age”. The semantic space of Anglo-Saxon absolute power is composed from lexical units that nominate subjects, objects, tools and resources of royal power (economic, social, political), as well as its authority actions, conditions and processes that depict the stages of «birth, life and death” of power in general and formation, distribution and enactment of power in England of the Anglo-Saxon era, represented by the specific conceptual and lingua-cultural sphere by means of non-verbal (material) and verbal signs.

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Linguistic features of NATO's media image (the case study of British online publications)

Linguistic features of NATO's media image (the case study of British online publications)

Valuyskaya Olga Ruslanovna

Статья научная

The paper investigates linguistic specific means of NATO's image making in online British leading newspapers. The case study involves news reports and analytical articles that represent explicit and implicit evaluation of the North Atlantic Treaty Organization. The investigation is based on the principles of the media linguistic approach and suggests the structural peculiarities of a media image that can be analyzed as a three-sided unit including positive, negative and neutral structural elements of image introduction into a media text. The NATO's image can be viewed as that of a geopolitical actor, creating its Natoland. Certain media topics are analyzed as creating positive and negative images of the NATO as a military organization. A finite list of positive and negative constituents to the Alliance's image is presented in the paper. It is assumed that the simplistic writer-reader model of interaction shapes certain elements of a media image that can be interpreted by a reader. The author distinguishes in the paper the principle constituents of an international organization in general, and the NATO in particular. Findings of the study demonstrate that the NATO's media image is interpreted by the readers as the conceptual entity of two key images: a peacemaker and a hawk that are restored on lexical and intertextual levels

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Linguistic pragmatics of english language restaurant online discourse

Linguistic pragmatics of english language restaurant online discourse

Shamne Nikolay L., Pavlova Elena B.

Статья научная

The paper presents an analysis of linguistic pragmatics of restaurant online discourse that is plunged into studying the content of English versions of British restaurant websites. The authors state that the investigated segment of virtual restaurant communication is organized on the basis of a linguistic-and-pragmatic model, which is constructed from the following components: discourse goal, discourse addresser's intention / communicative-pragmatic purposes with corresponding strategies and tactics. Special attention is paid to the main communication strategies of the discourse under analysis, among which there are the strategies of creating positive emotional mood, constructing an attractive image of the restaurant, increasing the activity of restaurant guests. It is established that these strategies are implemented by a set of tactics. The authors distinguish and describe verbal (lexical, lexical-grammatical and stylistic features), as well as non-verbal means that are used bysite moderators for implementing the desired tactics. It is stated that the most frequent linguistic means are lexical units with emotional-expressive and attitudinal meanings, metaphorical and pleonastic constructions, modal verbs, superlatives; interrogative-responsive and imperative structures; non-verbal means of communication are represented by graphics, font and colour highlighting, various illustrations and photographs. The suggested linguistic and pragmatic model uncovers the following restaurant online discourse regularities: location of zones with verbal or non-verbal dominating means is defined by visual assessment factors of information representation on the website.

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Linguocultural specifics of artificial intelligence representation in the English language media discourse: corpus-based approach

Linguocultural specifics of artificial intelligence representation in the English language media discourse: corpus-based approach

Kochetova L.A.

Статья научная

The article deals with the discursive construction of artificial intelligence (AI) in the English-language media discourse. Corpus methods establish semantic, figurative-perceptual and axiological specificity in the media representation of AI in various media segments, such as tabloids and broadsheet papers. Corpus-assisted discourse analysis includes: 1) identification of unique semantic domains that determine discourse interpretations of this socially significant phenomenon, followed by an analysis of their dispersion in narratives about AI; 2) analysis of the figurative-evaluative and value content of its media representation; 3) investigation of the specifics of broadsheet media and tabloid media representations of the AI concept. It was found that AI receives multiple media representations, in which its conceptual features represented by the lexical items of the semantic fields “Knowledge”, “Ability”, “Information and Computer Technologies” are supplemented and enriched by the lexical units of the semantic fields “Safety/Danger”, “Transformation”, “Ethics”. In media narratives about AI, the concept of “imitation of human abilities” is often associated with fake news, plagiarism, warfare, crime, climate change, and unemployment. Corpus data revealed that in the narratives about AI in broadsheet media, the lexical items of the semantic field “Robots” emphasize the similarity of AI with anthropomorphic entities; the semantic field “Competition” represents the idea of a rivalry between a human and a machine, as well as between countries, governments and companies; the semantic field “Warfare” actualizes the pragmatics of warning related to collective security and expressing public concern about the possible negative consequences of the development of AI. Popular media emphasize the androgenic nature of AI, its entertainment potential (“Games”), practical values related to health care (“Medicines and Treatment”); and the pragmatics of warning related to individual safety (“Crime”). The evaluative media representation of AI is formed mainly by ethical and practical, often negative, evaluative features transmitted through metaphoric images, intertextual references, and cultural models that determine the behavioural patterns of the discursive community members.

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Localization and internationalization of texts of the media discourse

Localization and internationalization of texts of the media discourse

Popova Olga I., Volkova Irina D., Fadeeva Marina Yu.

Статья научная

The article presents the results of a comparative analysis of the original and secondary texts of media discourse aimed at identifying the ways to localize and internationalize the verbal content of news websites. The study has been conducted on the material of news hypertexts in four languages - Russian, English, German and French, posted on the international Internet resource rt.com , Business Insider news portal, National Review newspaper, RTD Documentary Channel , L’Express journal. The authors substantiate the importance of using the terms ‘ localization ’ and ‘ internationalization ’ in translation studies to name inter-language transformations used in creating news messages, and analyze the definitions of these concepts in the frameworks of linguistics. The analysis shows that in many cases the standard translation model “source text  translation text”, which presupposes a certain level of semantic equivalence, loses its relevance, since the secondary text is a new verbal product. It has been shown that the localized verbal space of the analyzed international media websites is created through the use of the following translation techniques: addition / omission of information in accordance with the pragmatic characteristics of readers, inclusion of culture-specific vocabulary in the secondary text, explication of toponyms and proper names, neutralization of imagery, omission of precision vocabulary, indication of a personal viewpoint of a secondary text’s author, historical reference to allusions. It has also been revealed that internationalization of texts is performed through omission of cultural markers, addition of phrases emphasizing the view on the country “from outside”, explication of toponyms, replacing proper names with generalized lexemes, as well as by indicating the positions of English-speaking countries on topical issues.

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Lost in machine translation: contextual linguistic uncertainty

Lost in machine translation: contextual linguistic uncertainty

Sukhoverkhov Anton V., Dewitt Dorothy, Manasidi Ioannis I., Nitta Keiko, Krsti Vladimir

Статья научная

The article considers the issues related to the semantic, grammatical, stylistic and technical difficulties currently present in machine translation and compares its four main approaches: Rule-based ( RBMT ), Corpora-based ( CBMT ), Neural ( NMT ), and Hybrid ( HMT ). It also examines some “open systems”, which allow the correction or augmentation of content by the users themselves (“crowdsourced translation”). The authors of the article, native speakers presenting different countries (Russia, Greece, Malaysia, Japan and Serbia), tested the translation quality of the most representative phrases from the English, Russian, Greek, Malay and Japanese languages by using different machine translation systems: PROMT (RBMT), Yandex.Translate (HMT) and Google Translate (NMT). The test results presented by the authors show low “comprehension level” of semantic, linguistic and pragmatic contexts of translated texts, mistranslations of rare and culture-specific words, unnecessary translation of proper names, as well as a low rate of idiomatic phrase and metaphor recognition. It is argued that the development of machine translation requires incorporation of literal, conceptual, and content- and-contextual forms of meaning processing into text translation expansion of metaphor corpora and contextological dictionaries, and implementation of different types and styles of translation, which take into account gender peculiarities, specific dialects and idiolects of users. The problem of untranslatability (‘linguistic relativity') of the concepts, unique to a particular culture, has been reviewed from the perspective of machine translation. It has also been shown, that the translation of booming Internet slang, where national languages merge with English, is almost impossible without human correction.

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Machine vs human translation in the synergetic translation space

Machine vs human translation in the synergetic translation space

Sokolova Natalia V.

Статья научная

The paper focuses on English-to-Russian translations of patent applications on the website of the World Intellectual Property Organization (WIPO). A comparative analysis of patent applications is performed by using translations made with the help of the WIPO Translate tool and human translators within the framework of the synergetic translation space concept encompassing the domains of the author's intensions, text content and composition, energy, translator, recipient, and the translation acceptability notion. The translation erratology aspects were considered from the point of view of the semantic, referential, and syntactic ambiguity within the domains of content-composition and energy space. In the domain of the author, the intention to convey some technical information is revealed, while its rendering in the content-composition and energy domains depends on whether the translation is made by a person or a machine. Genre- and composition-related specifics have been rendered in both cases while machine translation errors have been proven to result from the semantic, referential, or syntactic ambiguity, and this is when the translated output is generally considered unacceptable by the recipient. The results obtained can be used for editing machine translations of patent documentation, assessing the quality of technical documentation translation that is referred to other specific genre conventions.

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Mediatization of artificial intelligence concept in the Russian language media discourse: corpus-based approach

Mediatization of artificial intelligence concept in the Russian language media discourse: corpus-based approach

Ilyinova E., Kochetova L.

Статья научная

Based on corpus-assisted discourse analysis, the paper studies the mediatization of artificial intelligence (AI) technology in the Russian-language media discourse as a construe technique that shapes AI perception and evaluation as a concept of new social reality. The paper reveals linguistic portraying of the AI concept in Russian digital media corpus, construed by business-oriented outlets Kommersant, Vedomosti, RBC, and popular media resources, such as Lenta.ru, Argumenty i Fakty, Komsomolskaya Pravda. Corpus-assisted discourse analysis comprises aims to extract the quantitative parameters of texts and establish their correlations with content parameters; define the themes of narratives about AI, which determine its discursive interpretation, and describe their distribution across the Russian-language news digital corpus; define discursive strategies used for designing the image of AI. The quantitative characteristics of the texts construing AI imagery in the corpus under study point to the prevalence of small and moderate size texts, which is explained by the pragmatics of informing a broad lay audience on advancement and development of AI without initiating any public discussions. The thematic distribution analysis showed domination of “Positive AI capabilities” and “AI development and Investments”, whereas “Impending danger” and “Negative AI capabilities” are covered infrequently. Argumentation in the explanatory and prognostic strategies introduces the topoi of inevitability, necessity, and rivalry in AI development. The explanatory strategy expands on the nature of AI, its functions and potential. The prognostic strategy delivers information on the development and advancement of AI technology, portraying efficiency scenarios, but only a tiny fraction of the texts warn about the negative consequences of AI. The novelty of the results lies in the establishment of contradictory mediatization of the AI concept, which, on the one hand, is aimed at depicting its positive portrayal and capability of bringing social and economic benefits. On the other hand, it contains a warning about its potential dangers and risks if the spheres of its application expand.

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Metagraph theory as a basis for modeling relevant media discourse

Metagraph theory as a basis for modeling relevant media discourse

Gapanyuk Yu.

Статья научная

This article is devoted to modeling media discourse based on a combination of a complex graph model and a multidimensional model. Despite significant advances in the field of neural network text processing, the task of modeling text and media discourse remains relevant. Large language models cannot be considered as a reliable discourse model, due to the fact that they are susceptible to hallucinations, which are features of model training and are difficult to diagnose and eliminate in practice. The basic model within the framework of the proposed approach is an annotated metagraph model; the main element of this model is the metavertex. The presence of metavertices with their own attributes and connections with other vertices corresponds to the principle of emergence, that is, giving the concept a new quality, the irreducibility of the concept to the sum of its component parts. Metagraph agents are used to transform metagraphs. A multidimensional metagraph model is a combination of a classical multidimensional model and an annotated metagraph model and allows complex descriptions in the form of metagraphs to be stored in hypercube cells. The multidimensional metagraph model can naturally be considered as a model of text and media discourse. The main drawback of the current version of the proposed model is the lack of a semantic discourse check system. Designing this system is the main direction for the development of further research.

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Metaphor as a means of representing first-hand cancer experience in English teen sick-lit

Metaphor as a means of representing first-hand cancer experience in English teen sick-lit

Nagornaya A.V., Nwankwo Ja.ch.

Статья научная

The present paper is a contribution to the study of cancer metaphors in contemporary English. It focuses on the ways cancer is conceptualized in teen sick-lit, a relatively new genre of children's literature which presents stories of severe illnesses that afflict teenagers, cancer being the most important of them. The analysis is based on four novels that employ the first-person narrative mode. It rests upon the Conceptual Metaphor Theory, utilizing such specific research instruments as the Career of Metaphor Theory (B. Bowdle and D. Gentner) and the concept of metaphorical creativity (Z. Kovecses). The novelty of the research angle is that the paper takes a differentiated approach towards cancer metaphor analysis, first identifying thematic groups relevant to cancer experience and then tracing patterns of metaphor use within each group. The four groups presented in the study are metaphors of cancer itself, cancer patients, diagnostic procedures and treatments, and physical and emotional conditions of patients. It is proved that there are metaphors that demonstrate a strong inclination to reflect only one aspect of cancer experience. Thus, the actively promoted journey metaphor appears suitable only for conceptualizing procedures and treatments, while war metaphor proves versatile. Further on, the paper analyzes instances of the war metaphor use proving that far from being obsolete, it has a considerable conceptual and communicative potential and can be developed further.

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Metaphorical terminology in ancient texts of traditional Chinese medicine: problems of understanding and translation

Metaphorical terminology in ancient texts of traditional Chinese medicine: problems of understanding and translation

Sun Q., Karabulatova I., Zou J., Kuo Ch.

Статья научная

The author's hypothesis proceeds from the position that the ancient treatises of traditional Chinese medicine (TCM) describe metaphorically an ethnocultural understanding of neuro-linguistic and psychophysiological processes in the human body from the perspective of communication between large and small. TCM terms are medical concepts that also contain deep philosophical and linguistic-cultural content plans, due to the Wenyan-style in which TCM treatises are written. The purpose of the work is to identify the patterns of the language of these ancient texts in the context of the interpretation presented in them through the hierarchy of 'state and subjects'. The use of methodological holism made it possible to develop a new approach to the texts of traditional Chinese medicine from the standpoint of communication studies and neuropsycholinguistics. The mythologized interpretation of the concepts in the ancient treatises of TCM is associated with the signification of any health problem in the form of an expanded metaphor characterizing the problem as a violation of 'communication' in the body-'state' between 'vassals', 'individual social groups' and their 'leaders'. This positioning of the body's work through the prism of social relations provides an understanding of the interpretation of relationships in ancient Chinese society as a whole.

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Moda na sukces leksykograficzny

Moda na sukces leksykograficzny

Вавжиньчик Я.

Статья

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Motion pictures as a source of empirical language data (a case study of counterfactuals)

Motion pictures as a source of empirical language data (a case study of counterfactuals)

Druzhinin Andrey S.

Статья научная

The article focuses on the problem of research methodology in linguistics and argues that motion pictures, or feature films, provide a good source of empirical data for a realistic investigation of language as a communicative behavior. Evidence from epistemologyand philosophy of science shows that scriptism and rationalism as two dominating methodologies in traditional linguistics do not give a whole picture of language functionality because through them we cannot observe a human’s communicative behavior in dynamics. The aim of the article is to offer an alternative understanding of the subject-matter, method and data for linguistic research which would be grounded on human experience observable in films. In particular, the term ‘languaging’ is adopted to describe the dynamic process of experience construction in referential and attentional framings. The investigation of languaging is thus based on the principle of holism, circularity and ‘double perspectival’ view of one’s experience. The author of the article gives a number of reasons why written texts alone do not provide reliable data in this respect and why motion pictures are a more viable alternative. The paper introduces the methodology of holistic research and open-ended experiential analysis and demonstrates in a case study how counterfactuals as grammatically and experientially enacted patterns can be observed and investigated in the film Atonement .

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National stereotypes of communicative behavior in virtual business communication

National stereotypes of communicative behavior in virtual business communication

Uskova Olga A., Linh Le Thi Phuong

Статья научная

The article is devoted to cross-cultural issues of virtual business communication. The urgency of this research is in finding out the causes of failures in virtual business communication between Russian and Vietnamese business partners. In the aspect of intercultural communication, national stereotypes of communicative behavior (hereinafter NSCB) that impede the effective business communication of Russian and Vietnamese speakers have been identified. In the aspect of virtual communication, based on linguistic and cultural analysis, the specifics of electronic business letters in Russian, English and Vietnamese is revealed. The results of the study indicated the following reasons of failures in virtual intercultural business communication: lack of direct interactions between business partners - speakers of different languages; representation of communicative intentions in written form; peculiarities in NSCBs, reflected in the national language; cultural differences in NSCBs of business partners; each language has its own means of verbalizing the communicative intentions associated with the NSCBs of the native speaker of that language. The study resulted in distinguishing the types of speech and etiquette violation in virtual business communication between Russian and Vietnamese partners, which might help in lessening communicative misunderstanding and achieving extra-linguistic goals of communication.

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New uses for linguistic steganography

New uses for linguistic steganography

Dzhunkovskiy A.

Статья научная

The development of modern linguistic steganography and steganalysis technologies creates new opportunities for use cases to be discovered. Our previous research points to high viability of methods such as trigger-container implementation for the traditional goal of covert information relay. While the findings were significant, it appears that linguistic steganography may have additional applications unrelated to this traditional use case. We aim to analyze how these technologies may be beneficially used in VR-environments, digital governance and for recreational purposes and how these advancements give rise to new speech practices. By investigating the broader implications of linguistic steganography, we hope to uncover innovative ways in which this technology can be harnessed to improve information security, facilitate immersive experiences, and contribute to the development of more sophisticated language-based communication strategies. Using linguistic steganography in VR can improve user experience, ensure sensitive information relay, create new game scenarios. In digital governance these technologies can be used to protect data, ensure secure communications and develop new methods of content analysis. In entertainment, linguistic steganography can be a useful tool for creating riddles, ciphers, and alternative modes of communication in games and other entertainment products. All this gives a new impetus to the development of language practices and prospects for further research in this area.

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Nominativus absolutus в истории русского языка

Nominativus absolutus в истории русского языка

Кунавин Б.В.

Статья научная

В статье исследуются структура, семантика и функции конструкции nominativus absolutus, представляющей собой предикативную единицу, в которой причастное сказуемое имеет собственное подлежащее. Актуальность работы обусловлена противоречивостью толкования в существующей лингвистической литературе генезиса, структурных особенностей и функций этой конструкции. С применением сравнительно-исторического и сравнительно-типологического методов доказано, что, несмотря на высокую степень предикативности причастия в nominativus absolutus, оно остается в грамматической зависимости от глагольной части. Установлены маркеры данной зависимости: тождественность или кореферентность подлежащих nominativus absolutus и глагольной части; одно подлежащее обозначает целое, а другое - его часть; подлежащее одной части обозначает субъект, а другой - объект; субъект nominativus absolutus - обладатель предмета, обозначенного в глагольной части. Представлено конструктивное многообразие анализируемой клаузы и охарактеризованы типы семантических отношений между подлежащими в nominativus absolutus и главном предложении. С привлечением количественных данных показана динамика функционирования nominativus absolutus, нашедшая отражение в памятниках письменности XI-XVII веков. С учетом развития строя простого предложения и категории придаточного предложения определены причины утраты конструкции nominativus absolutus.

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Peniaphobia as a component of the destructive digital media discourse in the Asia-Pacific region

Peniaphobia as a component of the destructive digital media discourse in the Asia-Pacific region

Lagutkina M., Yi Zh., Huong Ch.T.t.

Статья научная

Modern hybrid linguistic-mental and information warfare massively uses the promotion of destruction in the mass media as a tool of negative ‘soft power' media discourse directed against China, Vietnam and Russia owing to their being the key players in the geopolitical arena of Southeast Asia. The discourse of Western geopolitical opponents promotes peniaphobia (fear of poverty), which is one of the basic human fears since it is associated with ensuring the efficient viability of man and human civilization as a whole. The authors attribute peniaphobia to one of the universal social stigmas that affect the social structure and culture of the community, recognizing that media discourse is actively using open public Internet communication to control public consciousness gently. Meanwhile, intense exploitation by the media of alleged financial insolvency, looming economic crises, food shortages and impending hunger, the adverse effects of international labor migration and the deplorable state of the labor markets rapidly generate protest moods in society, changing social perceptions of money, food and food consumption. Information intakes that enhance peniaphobia use scenario modeling the presentation of potentially dangerous themes in the mass media of Russia, Vietnam and China. The article assesses the manipulation of public consciousness in the context of the pandemic, complicated by the psychological and informational confrontation between East and West and Western socio-economic and political sanctions imposed in connection with the Russian-Ukrainian conflict. Modern social culture has updated the features of presenting information using a digital format and subsequent decoding, which, in general, has influenced social dynamics. Based on analyzing the ethno- and sociocultural behavior of ‘digital aborigines' on the Internet, the sociocultural approach to modern manipulation techniques of the public consciousness demonstrates the change in the use of methods of manipulation compared to representatives of the ‘pre-digital generation'.

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Phonetic and phonemic laws in modern historical and phonological studies (linguistic historiographical aspect)

Phonetic and phonemic laws in modern historical and phonological studies (linguistic historiographical aspect)

Glushchenko Vladimir A., Orel Anna S., Piskunov Alexander V.

Статья научная

The problem of phonetic and phonemic laws reconstruction in the works of linguists of the 19th - 21st centuries was investigated. The study demonstrated the significance of the concepts of sound changes based on the postulate of the phonetic law by E.D. Polivanov (convergent-divergent theory of sound changes),R.O. Jacobson (phonological mutations), which became the foundation of historical phonology, due to whichV.K. Zhuravlev completed the construction of the paradigm of historical (diachronic) phonology. It was shown that the phonetic variability and variability of the sound system of the language were considered as a consequence of the action of certain linguistic laws. Definitions of the terms “phonetic law” and “phonemic law”, the establishment of their main differences proved the thesis about the connection of synchrony and diachrony which allowed us to interpret the phenomena of the history of the sound systems of the Proto-Slavonic and East Slavonic languages. V.K. Zhuravlev and Yu.Ya. Burmistrovich's contribution to the study of these issues in relation to the history of East Slavonic languages were described in detail. The work used an actualistic method which allowed us to consider a particular linguistic concept from the point of view of contribution and significance for linguistics in comparison with previous achievements. A.S. Orel presented the material on phonemic laws in works on the sound system history; A.V. Piskunov - the material on the role of phonetic law and analogy, linguistic reconstruction in the works of Kharkiv, Moscow, Kazan schools scientists of; V.A. Glushchenko - the material on understanding the essence of phonetic law in the works of Kharkiv and Moscow schools scientists.

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Popularization strategies in eliminating knowledge asymmetry in expert-lay discourse

Popularization strategies in eliminating knowledge asymmetry in expert-lay discourse

Boginskaya O.A.

Статья научная

The article examines replies of healthcare professionals on ask-a-doctor forums, which have barely been treated in terms of popularization strategies employed in expert-lay interactions where a set of specialized concepts needs to be displayed in a way that enables lay users to understand them. The study was thus motivated by the lack of explicit guidance for healthcare professionals who are to interact with lay persons, and challenges faced by lay users in attempting to understand abstract specialized concepts. The study is based on the assumption that popularization strategies improve comprehensibility of medical information, prevent the emergence of communicative problems, and contribute to the dissemination of medical knowledge to a lay audience. A taxonomy of the strategies used by healthcare professionals in disseminating medical knowledge on ask-a-doctor forums is built, linguistic markers that signify these strategies in expert-lay interactions are identified. A corpus-based analysis revealed that definitions, denominations and reformulations were the most common tools employed by doctors to communicate specialized knowledge to lay-forum users. Metaphors and scenarios were infrequent in the corpus. Combined strategies were also used in doctors’ replies, but their share was insignificant. It was concluded that the use of popularization tools in disseminating medical knowledge is an effective discursive mechanism that facilitates understanding among layaddressees and produces specific reactions by resorting to familiar concepts and domains.

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