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The groundwork of literary stylization: genre, style, and cultural pragmatics
Статья научная
The purpose of the best aesthetically valid translation of a poetic work can be best achieved through stylization. From the linguistic point of view stylisation is “an imitation of a manner, or narrative style, etc, typical of some genre, social milieu, time in history, etc, usually aiming at creating an impression of authenticity” (Akhmanova, 1969). Normally a writer, aiming at creating the said effect, never tries to reproduce an exhaustive set of the peculiar genre features of imitated text, but thinks in terms of the “necessary and sufficient” amount of conceptually and linguistically specific features bearing the main load in creating a particular effect. A researcher, whose task is to reveal these features, should probably begin by making a complete list of stylistic devices used by the author, and then consider their relative functional significance in producing a desired impact. The results of such study appear to be of a high practical value for a translator, who invariably faces the problem of the balance between conceptually significant elements and emotional-expressive “decorators”.
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The impact of a dominant foreign language on a country’s culture in the context of globalisation
Статья научная
In today's globalized world, the influence of English on different cultures is undeniable. English is studied in all parts of the world. This is due to the natural processes of intercultural interconnection, which reached its historical peak in the 21st century, in terms of the development of economic relations, tourism, technology and access to information. Learning English certainly includes learning the culture of English-speaking countries, in particular the culture of the United Kingdom and the United States. This leads to the inevitable Westernization of the culture of any country. Moreover, learning English allows society to immerse itself in Western mass culture. Often, these processes are perceived as positive global changes, providing a better understanding and a high level of intercultural communication. However, there may come no denying the downside of widespread English language learning. This paper examines the relationship between language and culture, and the role of language in shaping the cultural ethnic base. The influence of a foreign language on the authentic culture is considered, examples of bilingual cultures are given. The problems of integrating a foreign language into the local culture are highlighted. Ways to mitigate the effects of widespread learning of English and its impact on the authentic culture of the country are suggested.
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The impact of textual interpretation modification on the formation of a cultural national code
Статья научная
The society is in a continuous process of formations transformation. This process is conditioned by many factors. Formation shifting in modern society is mainly caused by the growing processes of informatization and development of communication technologies, which have a significant impact on the cultural aspect of the social mentality. This paper examines the concepts of the information society and its impact on the cultural aspect of human civilization. It discusses the role of technology in the transmission of information and the importance of sign systems in facilitating the storage and transfer of knowledge. In addition, the nature of the relationship between culture and information flows is emphasized and explained, attention is drawn to how information shapes cultural processes and practices, and how cultural frameworks influence the generation and dissemination of information. Moral, ethical and aesthetic factors governing the dissemination of information are examined in detail. The role of cultural values in communication, the importance of cultural texts as carriers of meaning and values, and the dynamic nature of cultural values in relation to specific cultural and historical contexts are discussed. Classical cultural texts are considered as a benchmark for the transmission of information containing the cultural national code. The question is raised about the distortion of cultural texts interpretation in the conditions of the society informatization.
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Статья научная
Over the history of its development, virtual means of communication have already left a significant mark on the formation of a modern authentic culture of any country. As their accessibility expands, the cultural boundaries between countries are blurring more every year. For successful orientation in the information space, students need to have an information culture. The article discusses the use of new information and communication technologies in teaching a foreign language in higher education. The relevance of the use of information and communication technologies in teaching a foreign language, which is pointed out by modern specialists, is demonstrated. The definition of the concept of "information and communication technologies" is given. The need to update views on the educational strategy is noted and modern trends and means in the use of information and communication technologies, such as: computer training, the Internet, e-books, audiobooks and audiovisual means are presented. These tools allow students to practice their language skills in real conditions and develop intercultural communication skills. The authors recommend that modern researchers pay more attention to the research of information and communication technologies. The opinion is expressed that it is necessary to gradually strengthen the cultural aspect of learning a foreign language in higher education, building education on a comparative analysis not so much of languages as of cultures of one's own country and the country of the language being studied.
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Статья научная
Each country's labor market reflects the cultural values, historical established concepts, and communication culture of each individual country. Therefore, the formation of professional competence of higher education students is directly related to the immersion in the peculiarities of intercultural communication. This paper examines the trends of changes in the professional culture of future professionals. The importance of mastering the aspects of intercultural communication in the process of shaping professional competence of HSE students is considered. The detailed analysis of the relationship between the study of individual subjects, intercultural communication and the formation of professional competence in the context of cultural features of the labor sphere of foreign countries is given.
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Статья научная
In the modern world politics play an immensely important role, determining social, economic, humanitarian and cultural development of countries. Democratization of state institutions and rapid development of information technologies, have created new ways for citizens to participate in the political life of the country. This function is executed by political advertising. To meet the many different needs that contributed to the emergence of the phenomenon of political advertising, and due to the development of new technology, the media and the Internet, rapid, widespread changes in political advertising have occurred, it has actualized and new types and classifications have appeared. In the context of globalization, when people from different parts of the world and cultures are becoming closer to each other, there is a need to reduce the communication gap by studying the worldview of people who speak different languages. This is facilitated by quality translation that takes into account all the subtleties of highly imaginative texts, which include political advertising. The aim of the study is to find ways to translate political speeches into Russian preserving the style and linguocultural peculiarities of political texts of various genres, while retaining their semantic and pragmatic functions. The subject of the study is linguocultural peculiarities of political campaings, explicit and implicit means of presenting information, linguistic ways of achieving perlocutionary effect and suggestive methods of manipulating public opinion, as well as various methods of translating political advertisements of different genres from English into Russian without loss of imagery or layers of meaning. The object of the study is political advertising in the US and UK in years 2000 to 2020. Included in this article are some of the examples of the use of culture-specific elements in different genres of political advertising in the US and the UK and their translation, which are part of a larger ongoing study by the same author.
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Статья научная
The influence of information space and digital technologies on cultural evolution is profound in the contemporary era. This research paper delves into the dynamic evolution of cultural phenomena and communication processes within the information society, emphasizing the significant impact of information technologies on culture, education as a cultural subsystem, and the shaping of public consciousness. Through a blend of qualitative analysis, literature review, and case studies, the study aims to unravel the intricate interplay between information technology and cultural dynamics. It explores key theoretical frameworks put forth by scholars and delves into empirical data to enhance our comprehension of how technological advancements impact cultural transformations. Drawing from the insights of notable Frankfurt School thinkers, semiotic theories, and cultural studies, the paper underscores the pivotal role of communication processes in molding cultural dynamics. In addition, the problems arising from the evolution of artificial intelligence, active introduction of digital technologies in education from the cultural approach point of view are considered. The vector of changes acceptable in pedagogical approach for better adaptation to changing external conditions is proposed.
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Статья научная
This article deals with the topic of the necessity to use different types of tasks in foreign language classes at a non-linguistic university. In such a rapidly changing world, it is important to train a specialist in any professional field in accordance with the requirements of modern society and business environment. It is possible to form important professional and soft skills - ability to communicate, independence, ability to work in a team - in the foreign language classes in a higher education institution under the condition of using a variety of tasks, relying both on teaching aids and developing ones adapted to a particular group of students in accordance with the curriculum. Factors influencing the choice of tasks are highlighted: the level of language skills, the level of intelligence, learning motivation, creativity, adequate self-esteem of students. The main types of tasks according to the aspects of foreign language learning are distinguished: aimed at teaching receptive (reading, listening), productive (speaking, writing) types of speech activity, as well as those aimed at the formation of vocabulary and mastery of grammatical structures and phenomena. It is important to integrate all types of tasks into the foreign language learning process, clearly structuring them and adapting them to each group of students while implementing an individual approach. As a result of proper planning, lesson structure, selection and structuring of tasks in different formats, excellent results can be achieved not only in building communicative competence in students, but also in developing hard and soft skills and their creativity, which will help future professionals in their future careers.
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The problem of musicality and musical styles of flamenco
Статья научная
This article is devoted to the problem of musicality and musical abilities, emphasizing personal perception and interpretation of music. These categories are viewed in the context of the personal-activity approach. It is stated that musical abilities are manifested in three varieties: listening to music, performing it and composing. It is emphasized that musicality of a person is expressed in the following abilities: the ability to feel music emotionally by ear, the ability to recognize the pitch of a sound, the ability to remember and reproduce melodies, as well as to create new ones. The authors reveal the features and principles of performing styles on the example of flamenco music and dance. The article provides a brief overview of musical features of some flamenco styles, such as solea, sigiriya, cana, allegrias, etc. The emotional component, the performing manner and the rhythmic peculiarities of these styles have been considered. Along with the existing classifications of flamenco styles, the article provides an authors’ classification, emphasizing the perception level of complexity by a non-native of Spanish culture. According to the authors' observations, the most difficult for Russian performers are the original styles of cante jondo singing, which has a musical size of 3/4. The article also reflects the modern development of flamenco music, which widely uses elements of jazz, rock and other trends. It is stated that the ethnically diverse fundamental principle of flamenco was the reason for such a rich rhythmic and musical palette of this art.
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The problem of the linguistic integration impact on a country's cultural identity
Статья научная
There is no doubt that in the last few decades mankind has evolved along the path of active globalization, reflected in the expansion of contacts and interaction between peoples and the integration of their cultures. Changes in the world, in life and in forms of communication are inevitably reflected in language. The integration of economic and cultural areas leads to socio-cultural convergence and, as a result, to the enrichment of cultures through the natural processes of absorption of elements of foreign cultures. The increase in cultural and direct contacts makes the issue of cultural identity and the preservation of cultural differences relevant. In this context, it is important to be able to identify peoples' cultural particularities and to seek mutual recognition. This article looks in detail at the processes taking place within the framework of intercultural communication. It raises the issue of maintaining cultural identity and integrity in a globalized world. Particular attention is paid to the role of language as a reflection of culture. The main tendencies of language changes due to a growing number of loanwords on the example of the Russian language are described. The problem of "pollution" of the language by notions that do not have an etymological reflection in the national culture is considered.
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The role of foreign languages in education of future tourism industry employees
Статья научная
In terms of ongoing globalization and rapid development of the tourism industry in Russia it is especially important to analyze the role of specific skills required for effective work in the sphere of tourism. One of them is advanced communication skills in foreign languages. The present article aims to analyze the role of foreign languages in training of Bachelor students in tourism and offer possible ways of solving current problems connected with language skills of future tourism industry employees. The importance of this topic is explained by a growing role of foreign languages, especially English, in the professional activity of future tourism industry employees and a lack of language skills required by their prospective employers. Current problems connected with language training of Bachelor students in tourism are analyzed. A multi-faceted role of English as one of the most popular languages in the world is described in application to the tourism industry. The research methodology is confined to assessing the role of foreign languages, especially English, in tourism, as well as identifying current problems in language education of students in tourism which are reflected in recent publications on this topic. It is proved that good knowledge of foreign languages has both universal and professionally-specific advantages, such as a higher probability of job placement and more effective communication with prospective clients. Furthermore, advanced communication skills in foreign languages allow employees to go on individual or incentive tours, improve their knowledge of tourist destinations recommended by them and expand the activity of tourism companies outside our country.
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Статья научная
The main topic of the study is the social responsibility of foreign religious institutions and their organizations. Main subjects under investigation are the main content, leading directions and ways of implementation of social responsibility using the example of the Evangelical Lutheran Church of Sweden (ELCS). The goal of this study is to identify prevailing features and characteristics of the activities related to social responsibility at the level of a religious institution with great cultural significance, predominant number of adherents and «national» status. Conclusions are based on data achieved from financial reports of the ELCS for the period 2011-2018. Comparative comparison, analysis and synthesis methods were used. The main hypothesis of the study is that the spheres covered by social responsibility of the leading religious institutions are expanding following the actualization of socioeconomic problems at the national level. The ELCS implement a variety of activities within the framework of social responsibility, but they are mainly focused on education, culture, employment spheres and adaptation of migrants' programs. The experience of the ELCS in organizing socially oriented events, developing the content and forms of their conduct can be useful for Russian religious institutions (as for those that already have similar experience, as for those that are just planning to start).
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The use of authentic audio and video materials in teaching students of a non-linguistic university
Статья научная
The article is devoted to teaching a foreign language to students of non-linguistic universities, in particular, the use of authentic material in the learning process as a part of the curriculum. The relevance of the study lies in the fact that one of the main difficulties for many students of non-linguistic universities in the process of learning a foreign language is the language barrier, and the use of modern technologies and authentic audio and video materials in foreign language classes allows the teacher to make classes rich, interesting, informative and contribute to the removal of the psychological barrier. The effectiveness of using this material consists in individualization and motivation to learn. Authentic audio and video materials are a sample of speech and language, special and general cultural vocabulary, which contribute to a more accelerated and effective assimilation of the material by students in foreign language classes. Posses-sion of professional authentic terminology, maintenance of the communication process on professional topics, the ability to understand texts on the chosen specialty, knowledge of the values and qualities of representatives of a foreign-speaking society is part of the professional competence of the future specialist. Therefore, this article is aimed at using authentic audio and video materials in the study of authentic terminology of students of non-linguistic universities.
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Статья научная
In the course of widespread globalization, the cultural boundaries of countries are being blurred. However, the cultural characteristics of each country are still reflected in the language of that country. Advertising texts are the best example of reflecting contemporary cultural trends in language form. This paper examines the importance of advertising texts in terms of reflecting cultural trends of different countries. The paper provides arguments to support the importance of understanding a country's culture in order to conduct one's professional activities in it. Examples of cultural reflections of a country through the analysis of the language and stylistic techniques of advertising texts are given. The paper analyzes the possibility of using advertisement texts to form intercultural professional competence of Higher School students.
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The use of neuro-linguistic programming techniques in the process of teaching a foreign language
Статья научная
This article examines the issue of the motivation level enhancement among the students of non-linguistic University in terms of the foreign language study. Under present-day conditions the concern of low motivation level among students is dramatically increasing, which in its tern consistently leads to a significant underperformance of the educational process. The author of the article contemplates, that the main way of motivation level elevation resolves itself to positive relationship building and the formation of an emotional connection between the educator and the student, aiming to design the most unfettered environment in terms of in-class learning. It is granted that the main instrumentality to develop a mental atmosphere needed for the productive educational process is the implementation of neuro-linguistic programming techniques. In this respect the analysis of the main and the most effective NLP techniques and methods takes place. The paper also includes the theoretical base of modeling as one of common NLP notions, which stimulates not only the designing of a favorable working environment, but also the realization of ongoing monitoring and the prediction of the educational process results. The possibility of individual educator's methods upgrading under the conditions of NLP techniques implementation is also set forward.
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Towards creating a multilingual dictionary of tourist terms
Статья научная
The development of international tourism gives rise to a number of new concepts and special terminology which forms the basis for dictionaries of tourism terms. However, most of them are mono- and bilingual, while multilingual dictionaries would be especially useful for future employees of the tourism industry and international visitors. This article contains a description of main characteristic features of tourism terminology and a brief review of three dictionaries of tourism terms - “The Great Glossary of Terms for International Tourism”, “The Multilingual Dictionary of Tourism (Nature - Culture - Travel)” and “Russian Encyclopedic Dictionary. Tourism”. The research aims to present possible structure of a new multilingual dictionary based on the advantages of published dictionaries under analysis. It is suggested to compile an electronic dictionary including terms and their definitions in six languages: English, Arabic, Spanish, Chinese, Russian and French. The choice of languages is explained by their popularity around the world. Furthermore, four of them are official languages of UNWTO and all of them are official languages of UNESCO. Such dictionary will help to avoid ambiguous interpretation of key concepts in the tourism industry in six languages most spoken around the world. The research methodology includes a content analysis of tourism dictionaries and an in-depth theoretical review.
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Urban planning and tourism development in Budapest
Статья обзорная
Budapest was born in 1873, in the period of the Austro-Hungarian Monarchy, when the three towns -Pest, Buda, Óbuda - were united. This development encouraged new constructions representing the role, the weight and the growing prestige of Budapest in the Monarchy. The constructions made Budapest one of the biggest, most systematic and modern cities in Europe. In this process the Millennium Exhibition (1896) played a key-role while creating the image of the present Budapest. According to our hypotheses we analyze the impacts of the Millennium Exhibition and of the main boulevards -Andrássy út, Kiskörút, Nagykörút (Ringstrasse / Grand Boulevard)- in the structure of the city development, parallel phenomenon that of Vienna. This period also had great impacts on the development of Budapest’s tourism. Not only the infrastructural facilities were created, but also the organizational framework of tourism was established. The number of foreign visitors was 130.000 (1895), by 1912 it almost doubled (250.000 visitors): Budapest became a cosmopolite European town. In our days the most visited tourism centers in Budapest are the same as they were in the last decades. According to the initiatives of the government there will be important changes in the urban development in the near future which might have impacts on tourism, as well.
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«Аванград»: волгоградский перестроечный и постсоветский перформанс (1986-2005)
Статья обзорная
Статья представляет собой попытку системной реконструкции истории волгоградского перфор- манса, выявления линий преемственности и взаимовлияний, роли крупных художественных фе- стивалей в появлении новых генераций художников, а также описания всей вариативности про- цессуальных художественных практик в Волгограде в течение 1986-2005 гг. Подытоживая обзор волгоградского перформанса двух десятилетий (с середины 1980-х до середины 2000-х гг.), автор отмечает, что он не представлял собой какого-то последовательного движения или систематиче- ского процесса, а также не был институционализирован из-за отсутствия системы коммерческих галерей, инспирировавших художественный процесс в Москве и Санкт-Петербурге. Постепенное затухание Квадрата как социокультурного образования и места притяжения художников, лока- лизованного в самом центре города, вызвало постепенное центробежное движение в сторону пе- риферийных, необжитых, заброшенных пространств и мест паломничества (кладбище кораблей, Краснослободская коса, Морятник), что также было связано с их романтизацией, эстетизацией, определенной закрытостью. Тем не менее, на протяжении всего рассматриваемого периода можно выделить ряд общих тенденций: стремление художников к театрализации, карнавальности, спек- такулярности, а также стихийному и импровизационному действию.
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«Живая история» в туристических маршрутах
Статья научная
Исследование посвящено такой линии современного понимания истории, как создание «живой исто- рии» в современных музейных комплексах, воссоздание прошлых исторических событий в макси- мальной документальной приближенности ко времени их протекания. Этот путь понимания исто- рии был подсказан многими нерешенными проблемами прошлых трактовок и авторских мнений, и лишенные человеческого фактора документы архивов тоже не смогли подняться до объективных выводов. Время поставило вопрос об учете психологического фактора для трактовки исторических событий. Объектом исследования стало изучение краеведческих, этнографических музеев, которые либо в специальных отделах, либо в музейных комплексах стимулируют посетителей и, конечно, ис- следователей моделировать жизнь исторического прошлого [4]. Двери музеев открываются, исто- рия выходит в текущую жизнь, только, безусловно, в ограниченном пространстве. Складываются новые научные направления - исторический туризм, поддерживающий политическую культуру, с одной стороны, и историческая психология, непосредственно работающая на качество историче- ских исследований, проникновение в человеческий фактор исторического процесса - с другой. Отли- чие исторического туризма от традиционного краеведения в том, что краеведение придерживается локальности исторической информации, характерной для данного региона. А исторический туризм выстраивает связи, которые стремятся к целостности отечественной истории. Безусловно, на- ряду с туристическими местами исторического содержания большое значение имеет также все более популярная историческая реконструкция событий элементами анимации и театрализации, а переходным «мостиком» к реконструкции исторических событий стали панорамные комплексы, которые тоже включаются в туристические маршруты. Актуальность поставленной темы иссле- дования состоит в том, что для политической культуры россиян (а она базируется прежде всего на историческом знании) необходимо не только книжное знание истории, но и истории в действии - сюда относится туризм исторической тематики и драматизация исторических событий.
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