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Psychological and pedagogical aspects of niche tourism in the system of additional education
Статья научная
The problem of the psychological and pedagogical meaning of tourist activity and its possibilities and limitations as an educational and psychotherapeutic activity is just beginning to become the subject of special attention. This movement is associated both with the development of tourism and psychology and pedagogy, the need for professional personnel with interdisciplinary competencies that guarantee the success of professional efforts. This movement is also associated with the development of the practice of additional education: for the (re) training of specialists in the field of tourism, its psychological and pedagogical models are important, for educational tasks in pedagogy and psychology, specialists are needed who possess innovative methods of work, knowledge and skills of assistance in human development and correction. developmental disruptions in various fields, including (niche and others types of the) tourism. Niche tourism is special interest tourism. Its appearance is connected both with the tasks of diversification and quality assurance of tourism products to ensure their competitiveness, and with the fact that tourism practice, changing and developing, is accompanied by the development of customers...
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Rural tourism: development opportunities in modern Russia
Статья научная
The article considers the possibilities and prospects of rural tourism development in modern Russia, emphasises the importance of the existence of this sector in the general concept of tourism development. The author defines the concepts of rural and agrotourism, specifies the types of rural tourism in the proposed classification. The history of emergence goes back to Antiquity, in Russia the first manifestations are noted in the XVII century and a leap in development occurs in the XIX century. In connection with the current economic situation and the situation in the Russian market of countryside real estate, there are clear prerequisites for the development of this sector, there is an increase in demand for recreation in the countryside. Among the main advantages of rural tourism for consumers are small financial costs, convenient location not far from cities, the opportunity to study the history of the region, customs, traditions, a wide target audience (any age, interests, employment, social status of potential tourists), participation in agricultural work. In modern conditions and with the support of the state there is an opportunity to create micro and small businesses in Russia. The stages of creation and implementation of a startup in the rural tourism sector are: development of a unique idea, confirmation, launching the business, the stage of growth and development and the stage of scaling. With a properly chosen strategy and adherence to the development algorithm, the creation and launch of a startup seems realistic.
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Статья научная
Assessment of the perceived quality and satisfaction of students with educational services is an urgent and significant issue for universities. Both of these categories largely determine the competitive positions of higher education institutions. The purpose of this article is to assess satisfaction with the quality of education received at universities with different rating positions in academic rankings and to identify the most significant factors that affect the perceived quality and the student's desire to recommend the university to potential applicants. The research was conducted at two Russian profile universities, ranking differently: Sechenov First Moscow State Medical University (MSMU) and Russian State University of Tourism and Service (RSUTS). SERVQUAL method has been applied to evaluate and assess educational services quality perception and satisfaction with the services received by students. According to the results, the students of both universities are mostly satisfied with the received educational services, whereas the students of Sechenov First Moscow State Medical University (MSMU) have shown to be less satisfied. This result may occur due to higher expectations of MSMU students. Evaluation of different factors, affecting perception of educational services quality and satisfaction of students, revealed the following pattern: the same factors have various impacts on the Sechenov First Moscow State Medical University students and students of the Russian State University of Tourism and Service. Results of the study may be beneficial for the universities to revise their operational activities in order to increase students’ satisfaction and, consequently, to increase loyalty of customers receiving services in higher education.
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Slang of the English Language: Influence on Russian Culture as a Means of Communication Among Youth
Статья научная
Youth culture is a vibrant and multifaceted phenomenon that reflects the characteristics and preferences of the younger generation. She differs from an adult in her expressive, sometimes even harsh, manner of expressing her thoughts and feelings. Young people, as a special age and social group, have always perceived the values of culture in their own way, which at different times gave rise to youth slang and shocking forms of subculture. Slang is an irreplaceable part in the life of all people, especially in the life of the younger generation. It is used in conversations with friends, in educational institutions, and at various events. All this, first of all, in order to be “on the same wavelength” with peers. For the most part, teenagers have a positive attitude towards slang. Most believe that it is thanks to this modern language that you can concisely formulate and interpret your thoughts, spend less time talking and quickly convey important information. In the everyday speech of modern youth, words from the English language are increasingly found. As a consequence of this, youth slang emerged. This article examines the concept of “youth slang” as an integral part of the modern English language, examines the main linguostylistic features of slang, analyzes the main features of its functioning, coming to the conclusion that slang is firmly entrenched in SMS communication of young people in the form of abbreviations and abbreviations, as well as popularization new words and phrases. English, like any other language, does not stand still. At the moment, in many countries of the world there is an intensive process of transformation of the living spoken language, a significant aspect of which is the emergence of new youth slang.
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Small talk как эффективная техника обучения английскому языку в неязыковом вузе
Статья научная
Цель исследования - доказать эффективность small talk как способа обучения английскому языку студентов, обучающихся в неязыковом вузе. Научная новизна работы состоит в том, что впервые на основе обобщения опыта преподавания английского языка студентам Российского государственного университета туризма и сервиса и применения методов наблюдения и содержательного анализа последних исследований предлагается эффективный способ повышения коммуникативных навыков студентов. В статье раскрывается содержание понятия small talk, описываются его функции, а также способ и результаты его применения в рамках аудиторных занятий по английскому языку. Выявлены причины, вызывающие сложности при коммуникации студентов в формате small talk. Перед непосредственной практикой составления диалогов предлагается ознакомить студентов с функциями и структурой small talk, рассмотреть стилистические и лексические особенности small talk в рамках межкультурной коммуникации. Доказано, что регулярное грамотное применение техники small talk способствует развитию у студентов коммуникативных навыков, расширению их словарного запаса, повышению уровня их социальной ориентации и коммуникативной гибкости. Отмечено, что эффективность овладения студентами навыками устной коммуникации зависит от их мотивации, языковых способностей, культурного опыта и индивидуальных особенностей. Результаты исследования могут быть использованы при внедрении техники small talk в программы обучения английскому языку как иностранному в других неязыковых вузах при подготовке студентов разных направлений подготовки.
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Статья научная
Studies of the city/country imagery in the image context occupy an important place in modern science, while the perception of the city image in artistic creativity is of particular interest. The article analyzes approaches to the definition of basic concepts such as "imagery", "artistic image", "image". A comparative analysis of the concepts of "imagery" and "image" of the territory is carried out. The possibility of using a semiotic approach to analyzing a city/country imagery is revealed, using the characteristic "city as a text" in conveying important image characteristics. The article examines the features of modern landscape art and the role that the urban landscape plays in visual art today. Using the example of interpreting the works of Russian (Primorsky) and Chinese artists, the possibility of analyzing the city imagery in an image context is considered. The article examines the perception of the imagery of Vladivostok in the works of A.Ya. Matyukhin, S.M. Cherkasov, I. Obukhov, Song Yuming, Wang Yaohua and other artists, by viewers, participants of exhibitions, auctions, master classes, biennales and other events in Russia and China.
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Soft skill formation and development in foreign language classes at nonlinguistic university
Статья научная
This article discusses the topic of formation and development of soft, or interpersonal, skills among students in a foreign language class at non-linguistic university. In the modern world, it is impossible to feel confident in a profession if a person does not have any Soft Skills. It is they that allow a specialist in any field to be able to interact with their employers, colleagues, partners, subordinates, clients. Soft skills are valued no less, and often more than hard, professional ones. The success of any activity depends on this. Regardless of the classification, the main ones are: effective communication, ability to solve problems, time management, customer focus, emotional intelligence, creativity, self-control, conflict resolution, taking responsibility, empathy. These skills can be formed at university in a foreign language class. The examples of tasks given successfully solve the problem of forming not only the basic competencies in the discipline of a foreign language, but also the necessary soft skills. Group work is noted as a way for students to interact with each other. As a result, those graduates who are with soft skills are preferred in the modern labor market.
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Territorial branding as a promotion tool for gastronomy tourism and territory development
Статья научная
In modern society, positioning of any region is a key issue of the territory development and a basic element of attracting investors. In this regard, creating a territory image and promotion of its brand is important part of the territory development and competitiveness in an effort to attract potential entrepreneurs and tourists. Building a successful tourist image has an informational and emotional-psychological impact on tourists, contributing to a positive image of the region. Within the framework of this article, the essential characteristics and comparative analysis of the terms: “image”, “brand”, “territory branding” were determined. In addition, a concept of “gastronomy brand” was analyzed as an independent form of a territory promoting. The goal of the research is to study gastronomy tourism as a socio-cultural form, a tool for territory branding. This article highlights the research of territorial branding in the aspect of gastronomy tourism and promoting the Far Eastern cuisine, as well as the formation of a structural model of a territorial brand. The work is based on the axiological structural-functional methods, methods of analysis, as well as deduction, classification and comparison. The scientific novelty of the research lies in the definition of the following concepts: gastronomy brand, territorial brand and the territorial image, highlighting the fundamental difference between the concepts of “territorial image” and “territorial brand”. The authors also examined the structural model of the territorial brand and consider the factors of the “Far Eastern cuisine” brand formation.
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Статья научная
At the end of the 20th century, against the background of rapidly expanding political, economic and socio-cultural cooperation between Russia and Western countries, interest in learning foreign languages increased. The country needed specialists who could quickly become involved in international cooperation in all fields of activity. However, the need to prepare for intercultural communication revealed the insufficiency of existing approaches to teaching a foreign language, and the grammatical and translation orientation of the educational process required a significant transformation in order to ensure the formation of students' communication skills and knowledge about the culture of the country of the studied language. Rethinking the goal-oriented priorities of the discipline "Foreign Language" led to the development of new approaches to teaching a foreign language, an important of which was the multicultural approach. The paper characterizes the economic and socio-cultural factors of the emergence of a multicultural approach to teaching foreign languages, analyzes state documents that have consolidated the need to expand the cultural component of the process of learning a foreign language, gives a theoretical description of multicultural education, highlights its components, principles, interpretations of the multicultural approach, analyzes its role in obtaining cultural knowledge about the country of the studied language, necessary for productive international cooperation, implementation technologies are shown. The main provisions of the concept of multicultural approach by V.I. Mathis, as well as the concept of linguistic multicultural education developed by P.V. Sysoev, are studied. Attention is drawn to the functioning of various educational organizations that contribute to the development of multicultural education. The methods of teaching are called, the implementation of which will contribute to the formation of not only language skills, but, no less importantly, information about the culture of the country of the studied language on the indispensable basis of knowledge about the native culture. The authors conclude that the implementation of a multicultural approach to teaching foreign languages will contribute to the development of multicultural thinking, humanity, tolerance, respect for other cultures, which will become the basis for successful interaction in a global society.
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Статья научная
In this article we tried is to determine the priority of the main organisational and methodological provisions in order to form the professional value orientations among schoolchildren in additional education (in the process of learning a foreign language (FL)). The research methodology is based on the axiological, personal-activity and professionally oriented approaches to preparing students to enter the university. The main methods of the research are theoretical and methodological analysis (study and analysis of the normative documents, the innovative pedagogical experience), the diagnostic method (a questionnaire survey) in order to study the attitude of schoolchildren to the future profession. The main organisational and methodological provisions for the formation of the professional-value orientations in the pupils of additional foreign language education (AFLE) are the creation of a psychologically comfortable microclimate at the FL class for the formation of pupils as a moral person with clear life guidelines. We also used the axiological approach to the selection of FL content taking into account the principles of the humanistic orientation, the professional orientation and the educational intentions. We took into account the activation of the communicative interaction; and the development of a new approach to the formation of the professional-value orientations in the pupils of AFLE.
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The Influence of Social Media on Language Development
Статья научная
In the era of digitalization, social media has become an integral part of the daily lives of billions of people. Platforms such as Facebook, Twitter, Instagram and many others are not only changing the way we communicate, but are also having a profound impact on language itself. This study aims to analyze how social media and messaging platforms influence language change and contribute to the development of new forms of communication. Social media is fertile ground for language innovation, where new words and expressions can spread at incredible speed. From hashtags to emojis, from internet jargon to acronyms, all these elements contribute to the development of language. While some linguists see this as a threat to traditional language norms, others recognize it as a natural part of the evolution of language. The purpose of this article is to explore exactly how social media influences language change and determine what factors contribute to the emergence of new forms of communication. We will look at how changes in language reflect the cultural and social transformations taking place under the influence of social media, and how these changes are perceived by different groups in society.
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Статья научная
This article is devoted to the new trends in the modern educational process aimed at the formation of the most important skills of schoolchildren today - independence. Such trends are explained by the importance of training highly qualified specialists. High school students who have fully mastered the skills of independence are more successful in their future professional activity. Thus, the educational institutions that emphasise the development of independence in schoolchildren, fulfill the social order of the state training future specialists, which is necessary for the active development of society and the success of the country on the world stage. In addition, the modern learning process involves the active use of the information technologies. Today a teacher not only teaches children using textbooks, but also introduces them to the world of information and communication technologies (ICT), teaches them how to work with computers, which is also extremely important for their future professional activity. Nowadays, it is important for the general education school graduates to possess the relevant skills and abilities that will make them competitive in the modern society. Thus, at school, teachers develop students' independence, and at the same time children learn self-organisation and reflection, as well as self-control. Thanks to such work, future graduates master the necessary skills of working with a personal computer, fully know how to create presentations, as well as make personal projects of various formats.
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Статья научная
At the end of the XX - beginning of the XXI century after the fall of the "Iron Curtain", the rapid development of international cooperation with the countries of the world in the political, economic, social and cultural spheres actualized the knowledge of foreign languages. The education system was tasked with finding new ways of learning and new ways of organizational forms of education that could prepare students for subsequent intercultural communication. There was an opinion that the culturological approach has a qualitative potential for transforming foreign language teaching, and its subspecies will help solve some key issues on preparing future graduates for life in harmony with representatives of other cultures and peoples. In this article, the authors analyze the culturological approach to teaching a foreign language and show the history of its development at the turn of the XX - XXI century. The role of linguistic, cross-cultural approach, intercultural, socio-cultural and multicultural approaches as invariants of the cultural approach is emphasized. The authors analyze the scientific works of Russian researchers, methodologists and teachers who focus on the development and significance of the cultural approach in the framework of the study of the discipline "Foreign language". The importance of the formation of intercultural competence, knowledge and understanding of another culture as a strategic task of teaching a foreign language in higher education within the framework of a culturological approach is emphasized.
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Статья научная
In modern Russian culture, studying values is of particular importance due to the pronounced socio-cultural transformations and the change of life-meaning orientations among representatives of almost all generations, but, first of all, young people. The key approaches to considering the concept of “values” demonstrate their significance in various periods, determining a person’s attitude to their activities, the prevailing meanings of being, compliance with moral and ethical social principles, and traditional spiritual attitudes inherent in the culture. Over time, society undergoes a transformation in the political, economic, and social spheres. The introduction of young people to traditional values determines cultural continuity, which gradually helps young people understand essential and valuable things for themselves, contributing to their self-development, focusing on the spiritual values of the relevant society. Youth is a socio-demographic group that covers people aged 14-16 to 25-35 years. This group is one of the most complicated in organizing and forming a value-semantic sphere during the transition from childhood and adolescence, the formation of social responsibility, and the acquisition of rights and obligations. The research aims to highlight the terminal values of modern youth. An empirical study involving a morphological test of life values as a technique allowed us to identify the most significant value attitudes for modern youth. The method of comparing the theoretical basis of the psychological characteristics of young people with the results obtained enabled us to further adjust the work with young people and improve youth policy and educational activities in the context of the results obtained, justifying the novelty in the changes in the value-semantic sphere of modern youth.
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The groundwork of literary stylization: genre, style, and cultural pragmatics
Статья научная
The purpose of the best aesthetically valid translation of a poetic work can be best achieved through stylization. From the linguistic point of view stylisation is “an imitation of a manner, or narrative style, etc, typical of some genre, social milieu, time in history, etc, usually aiming at creating an impression of authenticity” (Akhmanova, 1969). Normally a writer, aiming at creating the said effect, never tries to reproduce an exhaustive set of the peculiar genre features of imitated text, but thinks in terms of the “necessary and sufficient” amount of conceptually and linguistically specific features bearing the main load in creating a particular effect. A researcher, whose task is to reveal these features, should probably begin by making a complete list of stylistic devices used by the author, and then consider their relative functional significance in producing a desired impact. The results of such study appear to be of a high practical value for a translator, who invariably faces the problem of the balance between conceptually significant elements and emotional-expressive “decorators”.
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The impact of a dominant foreign language on a country’s culture in the context of globalisation
Статья научная
In today's globalized world, the influence of English on different cultures is undeniable. English is studied in all parts of the world. This is due to the natural processes of intercultural interconnection, which reached its historical peak in the 21st century, in terms of the development of economic relations, tourism, technology and access to information. Learning English certainly includes learning the culture of English-speaking countries, in particular the culture of the United Kingdom and the United States. This leads to the inevitable Westernization of the culture of any country. Moreover, learning English allows society to immerse itself in Western mass culture. Often, these processes are perceived as positive global changes, providing a better understanding and a high level of intercultural communication. However, there may come no denying the downside of widespread English language learning. This paper examines the relationship between language and culture, and the role of language in shaping the cultural ethnic base. The influence of a foreign language on the authentic culture is considered, examples of bilingual cultures are given. The problems of integrating a foreign language into the local culture are highlighted. Ways to mitigate the effects of widespread learning of English and its impact on the authentic culture of the country are suggested.
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The impact of textual interpretation modification on the formation of a cultural national code
Статья научная
The society is in a continuous process of formations transformation. This process is conditioned by many factors. Formation shifting in modern society is mainly caused by the growing processes of informatization and development of communication technologies, which have a significant impact on the cultural aspect of the social mentality. This paper examines the concepts of the information society and its impact on the cultural aspect of human civilization. It discusses the role of technology in the transmission of information and the importance of sign systems in facilitating the storage and transfer of knowledge. In addition, the nature of the relationship between culture and information flows is emphasized and explained, attention is drawn to how information shapes cultural processes and practices, and how cultural frameworks influence the generation and dissemination of information. Moral, ethical and aesthetic factors governing the dissemination of information are examined in detail. The role of cultural values in communication, the importance of cultural texts as carriers of meaning and values, and the dynamic nature of cultural values in relation to specific cultural and historical contexts are discussed. Classical cultural texts are considered as a benchmark for the transmission of information containing the cultural national code. The question is raised about the distortion of cultural texts interpretation in the conditions of the society informatization.
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Статья научная
Over the history of its development, virtual means of communication have already left a significant mark on the formation of a modern authentic culture of any country. As their accessibility expands, the cultural boundaries between countries are blurring more every year. For successful orientation in the information space, students need to have an information culture. The article discusses the use of new information and communication technologies in teaching a foreign language in higher education. The relevance of the use of information and communication technologies in teaching a foreign language, which is pointed out by modern specialists, is demonstrated. The definition of the concept of "information and communication technologies" is given. The need to update views on the educational strategy is noted and modern trends and means in the use of information and communication technologies, such as: computer training, the Internet, e-books, audiobooks and audiovisual means are presented. These tools allow students to practice their language skills in real conditions and develop intercultural communication skills. The authors recommend that modern researchers pay more attention to the research of information and communication technologies. The opinion is expressed that it is necessary to gradually strengthen the cultural aspect of learning a foreign language in higher education, building education on a comparative analysis not so much of languages as of cultures of one's own country and the country of the language being studied.
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Статья научная
The modern world, embraced by globalization, requires tourists not only to be aware of cultural differences, but also to know languages that facilitate communication and interaction. English, remaining the global language of international communication, becomes indispensable for travelers. Understanding the basics of English allows tourists to move more freely, get acquainted with the local culture and get positive impressions from trips. In particular, English is the main means of communication in numerous tourist routes, which makes its study an important step towards a more comfortable and meaningful interaction with the surrounding world [1].
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Статья научная
Each country's labor market reflects the cultural values, historical established concepts, and communication culture of each individual country. Therefore, the formation of professional competence of higher education students is directly related to the immersion in the peculiarities of intercultural communication. This paper examines the trends of changes in the professional culture of future professionals. The importance of mastering the aspects of intercultural communication in the process of shaping professional competence of HSE students is considered. The detailed analysis of the relationship between the study of individual subjects, intercultural communication and the formation of professional competence in the context of cultural features of the labor sphere of foreign countries is given.
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