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Статья научная
In pedagogy, culture contributes to the formation of personality and has significant pedagogical and educational potential. In the late 20th and early 21st centuries, educational scientists increasingly note the relationship between culture and the discipline "Foreign language" as a fact of the formation moral and aesthetic consciousness of the individual. The development of the cultural idea in teaching foreign languages in Russia during the specified period of time is studied. The main goal is to study the development of factors promoting the learning of foreign languages in the context of cultural dialogue. The research task is to analyze the influence of the culturological idea on the methodology of teaching foreign languages in Russia at the end of the 20th - beginning of the 21st century. Attention is drawn to the importance of familiarizing students with cultural studies material for understanding a different culture, developing readiness to communicate in a foreign language environment, tolerance and respect. The culturological approach is considered as one of the strategically important approaches of that time, in which culture acts as the core in the process of teaching foreign languages. Examples of differences in the communicative behavior of different peoples are given; the main sources of cultural knowledge (textbooks) are demonstrated. It is concluded that becoming a participant in intercultural communication, the student must learn to accept a different culture, its values and advantages. The cultural potential is the strategic objective of the subject "Foreign language", which means that the study of foreign languages must necessarily take place in the context of culture.
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Статья научная
Данная статья ставит целью рассмотреть ожидаемое и реальное влияние Чемпионата мира (ЧМ) по футболу-2018 на экономику Ростовской области, явившейся лидером среди южных регионов по вложениям в подготовку к ЧМ, а также выяснить, имеет ли событие такого масштаба отрицательные последствия для экономического состояния региона и страны. Несмотря на исключительно положительные оценки экспертов, автор выдвигает гипотезу, согласно которой ЧМ по футболу-2018 всё же имеет и негативное влияние, возможно, менее выраженное и изученное экономистами. Проанализированы статистические данные, а также статьи, опубликованные до и после проведения ЧМ по футболу, аргументировано как положительное, так и отрицательное влияние на экономику Ростовской области и всей страны в целом. Поднимается проблема недостаточно объективной оценки результатов ЧМ-2018, отразившихся, например, на таком экономическом показателе, как ВВП. Актуальность выбранной темы обоснована её новизной и, как следствие, малоизученностью. В статье приводится понятие спортивного событийного туризма, а также подчёркнуты результаты аналогичных исследований о влиянии спортивного событийного туризма на экономику. Методология исследования включает эмпирический анализ статистических и аналитических данных. Автор заключает, что вполне ожидаемое отрицательное влияние ЧМ-2018 на экономику Ростовской области присутствует и проявляется в риске неокупаемости некоторых проектов, неоднородном распределении доходов в сфере услуг и краткосрочностью появления новых рабочих мест. Дальнейшие исследования позволят изучить последующее влияние ЧМ-2018, которое ещё долго будет отражаться на экономических показателях рассматриваемого региона.
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Статья научная
The article presents a new branch of science - ethno-sociology - on one part, and on the other gives cul- ture-sociologic frame of tourism in Great Britain. Describing forms and methods of tourism, most typical for the United King- dom of Great Britain and Northern Ireland, the author tries to emphasize the ethnic specificity of tourism features of the country, depending on geography and nature. Traditional approach to understand ethnicity based on ethnology somehow restricts culture analysis on a broad social level. Ethnology won’t help to understand why Germany has a tourism system different from Great Britain, because ethnology deals with archaic and countryside forms of culture-traditions and customs that have got confirmed in the past. Tourism research needs the latest tendencies in socio-culture development. Industrial- ization, new technologies and the latest development in communication have produced new traits in anthropologic image of men. As culture in general, ethnicity has become modern and postmodern. It is just ethno-sociology. Of course, the influence of climate, geographical position and nature has already been the object of research, first, in French philosophy and natural sciences from the Enlightenment. However, the author of this article prolongs this research line, only on new« social soil«, hence this approach gives birth to a new branch of science - ethno-sociology.
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Статья научная
This article is devoted to the use of digital educational tools for the formation of students' humanitarian culture taking into account the polyvariance of the English language in the system of additional foreign language education (SFLE). An important direction of digitalisation of foreign language education is the use of neurotechnologies, wireless communication technologies, which ensure the functioning of the whole system of continuous foreign language education. This methodology makes it possible to train future specialists, form their personal qualities and professional competences. The main task of a teacher of foreign languages (FL) in the supplementary foreign language education (SLE) is to improve students' speech skills and abilities purposefully and consciously in the process of performing special tasks in listening, speaking, reading, with the help of digital technologies. In this article, the author of the study emphasises the fact that in the classes of SFLE it is important for the teacher not only to ensure learning of the specific language units, but also to develop communicative skills on the basis of digital educational tools, which later become the basis for the intercultural communication for students. A teacher of FL should try to choose the appropriate digital technology, implement it, realise the proposed methods of language teaching or, based on them, develop his/her own methodology in accordance with the students' experience and abilities in the conditions of digital transformation of foreign language education.
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Dynamics of tourist services in the context of digital technology development
Статья научная
The article considers the development of digital technologies in tourism. Digital travel platforms have be- come an important source for travelers around the world. Global sales of digital travel, including airlines, car rentals, hotels, accommodation, and transportation, are showing steady growth. Online travel agencies and mobile payment apps around the world are changing the travel industry. Consumers are increasingly booking online due to the availability of mobile apps and low prices. The Russian market of online services is growing rapidly, due to the introduction of digital technologies in the tourism sector. Digital technologies are also becoming the key strategy for the development of culture and tourism in the cities of the future, contributing to the integration of tourists into the urban environment and allowing them to plan their own trip. The purpose of the research is to study the impact of digital technologies on the development of the tourist market and the formation of a comfortable urban environment for travelers. The article analyzes the data that characterize the development of digital technologies in the tourism sector, and highlights the trends in this direction. One of the indica- tors of the development of information technologies and their dissemination is the constantly increasing share of online booking of tourist services. The introduction of technologies contributes to the development of independent tourism, which is becoming more and more popular every year. Modern electronic services have significantly simplified the preparation for trips both within the country and to other countries. The implementation of new technologies also affects the formation of a comfortable urban environment, contributing to the development of urban tourism. The directions for implementing digital technologies in the tourist urban environment include online services with personal recommendations; wearable gadgets for simultaneous translation; shared consumption services; a smart navigation system in the city that is adaptive to foreign languages; free high-speed Internet in public places; the use of multimedia technologies and various guide ap- plications in museums. The rating of popular tourist cities includes an assessment of such parameters as the availability of multifunctional kiosks and smart stops on the streets, the availability of advanced mobile apps for tourists, the level of implementation of innovative technologies in airports and museums. In the near future, they will develop projects in the field of digitalization of tourist and cultural spaces of cities, including a navigation system with elements of augmented real- ity, simultaneous translation with the use of neural networks, accessible mobile Internet for tourists and personalized online services. For the development of tourism in the Russian Federation at the regional level, it is necessary to develop tourism products for their implementation in the new digital environment, revealing the potential and opportunities of destinations.
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English teaching theory and methodology for the higher education
Статья научная
This article gives an attempt to examine and analyze the most common educational system methods of teaching foreign languages. The issue of teaching foreign language in the higher education system is explored in the context of its adaptation for a non-language university educational process, in particular for the educational process of RSUTS. Direct method, the method of grammatical translation, audiovisual method, audiolingual method, communicative approach, Total Physical Response are considered in detail. Alongside this, the efficiency estimation of each element is given; diversified variants of techniques and methods combinativity are developed in order to increase the students’ motivation level, to amplify the framing effect and to solidify knowledge. The impact of the techniques on the creation of psychological connection with the students is considered absolutely and irrespectively. Methods are being examined in conjunction with each aspect of foreign language study and each aspect is allocated with a specific number of techniques. In terms of the research the author has also designed a conspicuous system of exercises sampled with the students of tourism, service, management and hospitality faculties of Russian State University of Tourism and Service. The system may provide the constant students' motivation improvement. Thus regardless of the fact that there exists a considerable theoretical justification along with vast experience of foreign language teaching in Russian non-language universities, the formed educational system appears to be underperforming from the perspective of the demands of times and needs to be elaborated. Most notably the particular emphasis should be given to the development of personal methodology based on presented methods and techniques, the necessity of making choice and changing the approaches depending upon the reaction of the students and taking into account the peculiarities of each member of the group.
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Статья научная
The article deals with the experience of the functioning of Mari music in the Soviet period (1917-1985). The relevance of the topic is determined by the lack of comprehensive studies on the problem of formation and development of musical culture of the Mari ASSR in the context of interaction with power structures. The study of the processes of development of ethnic cultures is important for the critical understanding and creative use of the experience gained in the Soviet period for the further improvement of the interaction between national cultural centres and state bodies. Understanding of the stages of origin, development and integration of the cultures of different peoples of the country will help to raise their status in society, further integration into the cultural space of Russia. Aim of the work: to understand the experience of interaction of different branches of the Mari musical culture and party-government bodies and to identify the lessons. The object of the study is the process of formation and development of Mari musical culture in the period 1917-1985. Empirical basis of the research was the Mari musical culture in connection with the activities of Soviet and party bodies, educational and cultural institutions and organisations in the Soviet period from 1917 to 1985. Systemic, complex and axiological approaches were applied, as well as comparative-historical and problem-chronological methods. The analysis allowed us to identify the factors contributing to the formation of professional Mari musical culture in the period 1917-1985. As a result of the understanding of the experience of interaction between musical, state and public institutions, a number of lessons have been learned in relation to the issues of further development of culture in the Republic of Mari El. The study of the historical processes of the above-mentioned period allows us to conclude that the authorities, organisations and institutions, famous creative and political leaders had a favourable influence on the development of Mari culture in the Soviet period, despite the ideological constants.
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Статья научная
The issue of developing future specialists has been a longstanding subject of inquiry, driven by the evolving criteria used to delineate the concept of a future specialist. Typically, the exploration of challenges and tasks associated with cultivating future specialists entails a focus on enhancing cognitive abilities, personal attributes, motivation, and practical professional competencies. However, a pressing concern in Russia currently centers around the cultivation of ethical and spiritual values, along with shared cultural foundations among future specialists. This research paper aims to analyze the formation of cultural values within the context of shaping the professional culture of future specialists, and to examine how the development of communicative competence influences this process. Within this study, definitions of culture and professional culture are provided, elucidating the role of cultural development in shaping professional competence. The inquiry also delves into the relationship between the study of a foreign language at a non-linguistic university and the broader cultural development of future specialists. Emphasis is placed on the significance of fostering an understanding of fundamental humanitarian and communicative principles in the educational programs of Russian universities. Ultimately, it is concluded that, in non-linguistic university settings, the study of foreign languages as a distinct discipline significantly impacts the cultural and professional advancement of individuals in contemporary circumstances.
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Metaphorical interpretation of sociocultural processes in Russia in the 20th - 21st centuries
Статья научная
The article proves that metaphorical constructions occur in various linguistic and cultural phenomena. We have analyzed the works of several authors, who have made a deciding contribution to the investigation of the essence of metaphor theory and its understanding. The specialties of the methodologies have been characterized. The poetic texts are especially rich in metaphors. The special attention is given to the poetic texts, written at the end of the 20th century and at the beginning of the 21st century. The Russian poetic texts are being analyzed: in these texts we are revealing metaphors, representing the specific features of the cultural and historical period under investigation. Every nation has a particular volume of knowledge. Part of this information is contained in cultural codes. For the analysis of these codes, the peculiarities of cultural customs and traditions, conception of Russia in the beginning of the twenty-first century, we are using the method of decoding poetic metaphor constructions in the texts of Russian poets. The aim of the decoding is to understand the meaning content and cultural information, hidden in poetic metaphors. It is concluded that metaphor has a hidden meaning, which is a hidden meaning of the literature text. This implicit, subtext information contains ethno-cultural and historical meaning and represents sociocultural environment of the epoch. The topicality of the present research is determined by the scientific interest in correlation between language and culture, the interest in those language elements, which enrich the language itself, and at the same time keep the historic information, and cultural heritage of nations. For these processes poetic metaphor, as one of the most common literature tropes, has much significance.
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Статья обзорная
The article describes the experience of representatives of Russian state university of Tourism and Service participation in the annual Scandinavian Symposia of tourism and hospitality researchers, which has been gradually formed as a large scientific community over 25 years and has been an important platform for Russian-European academic cooperation in recent years. At the beginning of the article, the author describes the general context of Russian-Scandinavian cooperation, including some aspects of national and international programs and mechanisms for the organization of cooperation projects and activities that are available today. Then the paper presents generalizations on the basis of meta-analysis for the main thematic areas and topical aspects of tourism, which have been at the center of scientific interests of Scandinavian researchers in the field of tourism and hospitality. The completeness and diversity of topics at Scandinavian symposia are not only extremely interesting and very promising in terms of international scientific and practical knowledge in the field of tourism and hospitality, but also very compatible and complementary to those research issues that are most relevant for the development of the tourism and hospitality sector in Russia. For that reason, a greater participation of Russian representatives in the Scandinavian symposia of tourism and hospitality researcher could be of great interest and a large common good for both sides (Scandinavian/European and Russian) in terms of possible new conceptual frameworks, new and hybrid methodologies, comparative studies and the arrangement of international scientific and educational projects. The article also illustrates the positive externalities of the development of Scandinavian-Russian project activities, which include organizing by Scandinavian colleagues additional research seminars for Russian academic visitors and also good joint publication possibilities. The author also elaborates on topics of the most recent meetings at Nordic symposiums and at additional research seminars, as well as possible further topics for joint research and the organization of new project activities.
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PR-технологии формирования и продвижения имиджа медийных персон
Статья научная
На сегодняшний день персональный имидж является одним из главных конкурентных преимуществ медийной личности, стремящейся к публичной известности. Статья акцентирует внимание на целесообразности использования широкого спектра коммуникационных технологий для формирования и продвижения имиджа медийной персоны для повышения эффективности воздействия на все целевые аудитории с учетом современных тенденции в шоу-бизнесе. Общение с людьми и реклама являются важными коммуникационными каналами, однако, целесообразность использования инструментов PR все более подтверждается возможностями их мягкого пролонгированного действия. Все это определяет необходимость продолжать авторам исследования данное направление. Современный потребитель активно и быстро потребляет информацию, восприимчив к инновациям и вовлечен в разнообразные потребительские практики. Рост требований, в связи с этим к PR - технологиям предполагает не столько обеспечение взаимодействия с различными группами потребителей, в том числе и не обладающих жизненным опытом, необходимым уровнем критического мышления и фильтрации информации, с легкостью воспринимающих информацию о медийных лицах в авторской трансляции фоне, сколько создание положительной реакции, обеспечивающей продолжительный эмоциональный след в сознании потребителя. В статье выдвигаются и находят свое подтверждение предположения о том, что медийные лица благодаря использованию широкого спектра PR-технологий, задают стандарты качества жизни, потребления и способствуют формированию системы социальных координат и транслируют установки, образцы поведения, социальные нормы и ценности, получая в результате этого пролонгированный характер взаимодействия с целевой аудиторией. В рамках исследования осуществлён комплексный анализ пиар-инструментов и технологий, применяемых для формирования и продвижения имиджа медийной персоны Павлы Воли. Инструментарий и выводы исследования строятся на основных положениях компетентностного подхода, на анализе статистике запросов в Яндексе, результатов социологических опросов в ВКонтакте и в контексте исследований феномена медиа-личности Павла Воли. Практическая значимость исследования состоит в выводах и предложениях, касающихся поднятия популярности Павла Воли в медиапространстве в результате использования тех или иных пиар-инструментов.
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Play Gogol: постмодернистская интерпретация раннего Гоголя в сериале Е. Баранова
Статья научная
На художественно-визуальном материале сериала Е. Баранова «Гоголь» исследуется перекодировка литературного текста Н. В. Гоголя в современном кинематографическом сознании. Выявлены параллели романтического литературного языка с визуальным киноязыком современности на уровне как художественных приемов, так и антропологических идеалов. Эстетика и поэтика сериала «Гоголь» подвергается анализу сквозь призму концепции клипового сознания. Фрагментарность композиции повести Н. В. Гоголя «Страшная месть» соотносится с принципом сериальности, который в XXI веке как культурный код успешно интегрирован в художественный текст, высказываются предварительные выводы о разной природе данных приёмов. С другой стороны, в статье на примерах нескольких различных экранизаций текстов Н. В. Гоголя показано, что сама авторская позиция писателя провоцирует экранные рецепции на включение образа Гоголя в художественный мир его персонажей, что обосновывает анализ сериального Гоголь-мира, проведенный авторами статьи...
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Protestant project: five hundred years later
Статья обзорная
Five hundred years ago, the Wittenberg monk Martin Luther posted his famous Ninety-five Theses on the door of All Saints’ Church, thus giving birth to the New Europe. That is, not even the New Europe, but simply Europe. For it is from this moment that humanity witnessed the formation of a unique European civilization and European values - values which have survived to this day. The Protestant project became part of a more fundamental process, namely, the process of the universal rationalization of all spheres of human existence, which heralded the beginning of the Modern Era. Capitalism emerged as a profit-based rational economic system. The ideas of John Locke were a rational liberal and political doctrine. And the philosophy of René Descartes offered a rational scientific worldview. Protestantism in turn became a rational system of values designed to overcome medieval theocentricism.
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Psychological and pedagogical aspects of niche tourism in the system of additional education
Статья научная
The problem of the psychological and pedagogical meaning of tourist activity and its possibilities and limitations as an educational and psychotherapeutic activity is just beginning to become the subject of special attention. This movement is associated both with the development of tourism and psychology and pedagogy, the need for professional personnel with interdisciplinary competencies that guarantee the success of professional efforts. This movement is also associated with the development of the practice of additional education: for the (re) training of specialists in the field of tourism, its psychological and pedagogical models are important, for educational tasks in pedagogy and psychology, specialists are needed who possess innovative methods of work, knowledge and skills of assistance in human development and correction. developmental disruptions in various fields, including (niche and others types of the) tourism. Niche tourism is special interest tourism. Its appearance is connected both with the tasks of diversification and quality assurance of tourism products to ensure their competitiveness, and with the fact that tourism practice, changing and developing, is accompanied by the development of customers...
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Статья научная
Assessment of the perceived quality and satisfaction of students with educational services is an urgent and significant issue for universities. Both of these categories largely determine the competitive positions of higher education institutions. The purpose of this article is to assess satisfaction with the quality of education received at universities with different rating positions in academic rankings and to identify the most significant factors that affect the perceived quality and the student's desire to recommend the university to potential applicants. The research was conducted at two Russian profile universities, ranking differently: Sechenov First Moscow State Medical University (MSMU) and Russian State University of Tourism and Service (RSUTS). SERVQUAL method has been applied to evaluate and assess educational services quality perception and satisfaction with the services received by students. According to the results, the students of both universities are mostly satisfied with the received educational services, whereas the students of Sechenov First Moscow State Medical University (MSMU) have shown to be less satisfied. This result may occur due to higher expectations of MSMU students. Evaluation of different factors, affecting perception of educational services quality and satisfaction of students, revealed the following pattern: the same factors have various impacts on the Sechenov First Moscow State Medical University students and students of the Russian State University of Tourism and Service. Results of the study may be beneficial for the universities to revise their operational activities in order to increase students’ satisfaction and, consequently, to increase loyalty of customers receiving services in higher education.
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Soft skill formation and development in foreign language classes at nonlinguistic university
Статья научная
This article discusses the topic of formation and development of soft, or interpersonal, skills among students in a foreign language class at non-linguistic university. In the modern world, it is impossible to feel confident in a profession if a person does not have any Soft Skills. It is they that allow a specialist in any field to be able to interact with their employers, colleagues, partners, subordinates, clients. Soft skills are valued no less, and often more than hard, professional ones. The success of any activity depends on this. Regardless of the classification, the main ones are: effective communication, ability to solve problems, time management, customer focus, emotional intelligence, creativity, self-control, conflict resolution, taking responsibility, empathy. These skills can be formed at university in a foreign language class. The examples of tasks given successfully solve the problem of forming not only the basic competencies in the discipline of a foreign language, but also the necessary soft skills. Group work is noted as a way for students to interact with each other. As a result, those graduates who are with soft skills are preferred in the modern labor market.
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Territorial branding as a promotion tool for gastronomy tourism and territory development
Статья научная
In modern society, positioning of any region is a key issue of the territory development and a basic element of attracting investors. In this regard, creating a territory image and promotion of its brand is important part of the territory development and competitiveness in an effort to attract potential entrepreneurs and tourists. Building a successful tourist image has an informational and emotional-psychological impact on tourists, contributing to a positive image of the region. Within the framework of this article, the essential characteristics and comparative analysis of the terms: “image”, “brand”, “territory branding” were determined. In addition, a concept of “gastronomy brand” was analyzed as an independent form of a territory promoting. The goal of the research is to study gastronomy tourism as a socio-cultural form, a tool for territory branding. This article highlights the research of territorial branding in the aspect of gastronomy tourism and promoting the Far Eastern cuisine, as well as the formation of a structural model of a territorial brand. The work is based on the axiological structural-functional methods, methods of analysis, as well as deduction, classification and comparison. The scientific novelty of the research lies in the definition of the following concepts: gastronomy brand, territorial brand and the territorial image, highlighting the fundamental difference between the concepts of “territorial image” and “territorial brand”. The authors also examined the structural model of the territorial brand and consider the factors of the “Far Eastern cuisine” brand formation.
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Статья научная
At the end of the XX - beginning of the XXI century after the fall of the "Iron Curtain", the rapid development of international cooperation with the countries of the world in the political, economic, social and cultural spheres actualized the knowledge of foreign languages. The education system was tasked with finding new ways of learning and new ways of organizational forms of education that could prepare students for subsequent intercultural communication. There was an opinion that the culturological approach has a qualitative potential for transforming foreign language teaching, and its subspecies will help solve some key issues on preparing future graduates for life in harmony with representatives of other cultures and peoples. In this article, the authors analyze the culturological approach to teaching a foreign language and show the history of its development at the turn of the XX - XXI century. The role of linguistic, cross-cultural approach, intercultural, socio-cultural and multicultural approaches as invariants of the cultural approach is emphasized. The authors analyze the scientific works of Russian researchers, methodologists and teachers who focus on the development and significance of the cultural approach in the framework of the study of the discipline "Foreign language". The importance of the formation of intercultural competence, knowledge and understanding of another culture as a strategic task of teaching a foreign language in higher education within the framework of a culturological approach is emphasized.
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Статья научная
In modern Russian culture, studying values is of particular importance due to the pronounced socio-cultural transformations and the change of life-meaning orientations among representatives of almost all generations, but, first of all, young people. The key approaches to considering the concept of “values” demonstrate their significance in various periods, determining a person’s attitude to their activities, the prevailing meanings of being, compliance with moral and ethical social principles, and traditional spiritual attitudes inherent in the culture. Over time, society undergoes a transformation in the political, economic, and social spheres. The introduction of young people to traditional values determines cultural continuity, which gradually helps young people understand essential and valuable things for themselves, contributing to their self-development, focusing on the spiritual values of the relevant society. Youth is a socio-demographic group that covers people aged 14-16 to 25-35 years. This group is one of the most complicated in organizing and forming a value-semantic sphere during the transition from childhood and adolescence, the formation of social responsibility, and the acquisition of rights and obligations. The research aims to highlight the terminal values of modern youth. An empirical study involving a morphological test of life values as a technique allowed us to identify the most significant value attitudes for modern youth. The method of comparing the theoretical basis of the psychological characteristics of young people with the results obtained enabled us to further adjust the work with young people and improve youth policy and educational activities in the context of the results obtained, justifying the novelty in the changes in the value-semantic sphere of modern youth.
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