Статьи журнала - Экономика и бизнес: теория и практика

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Territory marketing as a way to attract foreign investment

Territory marketing as a way to attract foreign investment

Valentsukevich K.I.

Статья научная

The article is devoted to the use of such a tool as territory marketing, which is necessary to attract foreign investment. The article takes into account the current geopolitical situation affecting the economy of the Russian Federation. International ratings are considered, in historical dynamics. The necessity of attracting foreign investments for the renewal of fixed assets in the country and the use of terrain branding for this purpose is revealed.

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The Maastricht treaty: historical turning point eventually led to crisis

The Maastricht treaty: historical turning point eventually led to crisis

Bikalova N.A., Kulakova E.Yu.

Статья научная

The article is devoted to consideration of the fundamental shortcomings of the Treaty of the European Union, which reflected the euro-crisis. An assumption is made, that for such countries as Greece, Ireland and Portugal to overcome the pressing economic situation the initial policy of the member-states must be reconsidered and certain measures on the supranational European level are to be introduced. In the final part possible exact steps to solve the crisis in Europe are suggested.

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The application of digital technology as a means of combating the pandemic

The application of digital technology as a means of combating the pandemic

Bubnova M.R.

Статья научная

This article is concerned with reflecting on the digital technologies importance by analyzing their use during the coronavirus spread. The digitalization role in all areas of public life - from medicine to education - is demonstrated. The pandemic, turning into a major worldwide crisis, required states, organizations, institutions, and individuals to develop strategies to combat it. The results indicate that digitalization has contributed to global economic survival by providing industry automation, ecommerce, and support for high risk occupations. While this paper focuses on the digitalization role in the virus era, these discussions can to a high extent be applied in other timeframes. Even though digitization alone is incapable of ending the virus, the study delves deeper into the search for its true potential. The true opportunity potential also represents the ubiquity of connectivity to audio and video applications such as Google, Zoom and Skype, linking people together and facilitating elearning.

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The concept of inflation and deflation: which is worse for the economy?

The concept of inflation and deflation: which is worse for the economy?

Abdullaev E.A.

Статья научная

The article examines two key economic phenomena - inflation and deflation, and also analyzes their causes, types and consequences for economic stability. Inflation is defined as a persistent increase in prices that reduces the purchasing power of money. Deflation, on the other hand, is a decrease in the general price level, which, although it increases the purchasing power of money, can lead to negative consequences such as economic stagnation and increased unemployment. The article also discusses in detail the main causes of inflation and deflation. The article concludes by comparing the economic impacts of inflation and deflation, emphasizing that each presents unique issues and challenges. Inflation can lead to loss of purchasing power, uncertainty, income redistribution and reduced competitiveness. Deflation can contribute to the emergence of a debt trap, a reduction in production and investment costs, and increased economic stagnation. The author comes to the conclusion that both phenomena require a careful approach on the part of decision makers in the field of economic policy in order to minimize their negative impact on the economy.

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The concept of inflation and its’ essential role in the economy

The concept of inflation and its’ essential role in the economy

Mirzayev M.A.

Статья научная

Inflation is one of the key categories of economic theory. Its regulation helps to solve various social and economic problems, and its timely forecasting contributes to the optimal management of economic activities of the subjects. The correct assessment of the future rate of change in prices for goods and services to achieve success in the implementation of projects, determine the break-even point and find the optimal price of products, which will help maximize profits. In addition, accurate forecasting of the level of inflation helps to reduce the costs in the future, which increase during the crisis phenomena in economic systems. This article discusses the main theoretical principles of inflation in terms of theoretical provisions that can be used to predict the speed of price indices for future periods.

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The development of the sphere of supervisory activities of the Bank of Russia as a mega-regulator of the financial market

The development of the sphere of supervisory activities of the Bank of Russia as a mega-regulator of the financial market

Korshunova S.E.

Статья научная

The article examines the main aspects of the development of the Bank of Russia's supervisory activities as a mega-regulator of the financial market. Five main institutional models of the organization of banking supervision, functioning in foreign practice, are characterized. The study of models of financial supervision of foreign countries with developed markets makes it possible to form a combined model of supervision over financial market entities, which is, according to a number of researchers, the most effective model of supervision and regulation. This model is based on supervisory business-processes. In relation to the financial supervisor, the term "business-processes" is used in the meaning of "functional activities". The functions of the Bank of Russia as a mega-regulator of the financial market for control and supervision over financial and non-credit organizations are considered. It is emphasized that the activity of the Central Bank in the securities market is characterized by changes in the sphere of its regulation. As in the banking sector, their activities were influenced by the actions of the Central Bank. Having become a mega-regulator, the Bank of Russia has tightened its supervision over the professional activities of stock market participants.

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The impact of digital technologies on the business model of a modern company

The impact of digital technologies on the business model of a modern company

Fatyanov Y.I.

Статья научная

The article analyzes approaches to business modeling, which for a number of reasons is especially effective in assessing the impact of the integration of digital technologies in the company's activities. The influence of end-to-end technologies on individual elements of the business model canvas is analyzed, and potential directions of their application are also indicated. The scale of the impact of digital technologies on the company's business model is estimated.

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The impact of ecosystem implementation on business

The impact of ecosystem implementation on business

Kiselev D.I.

Статья научная

The article considers the reasons for the popularization of ecosystems in the modern economy as a result of the development of management and the transition of the economy from the traditional to the digital economy. The main factors that affect the implementation of the ecosystem in the business were identified. Based on the study of modern scientific literature, indicators were identified that show the impact of the introduction of the ecosystem on business. Also in this scientific article, a study of the impact of the introduction of ecosystems was conducted on the example of Sberbank based on the data found in the annual reports and other open sources of information and calculated in the course of the study. The data obtained in the course of the study were analyzed and conclusions were formed showing the impact of the introduction of the organizational structure of the ecosystem in the business.

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The impact of public relations on corporate brand marketing: a case study of the Chinese mobile brand VIVO

The impact of public relations on corporate brand marketing: a case study of the Chinese mobile brand VIVO

Zhang Q., Kuznetsova E.V.

Статья научная

As the influence of domestic smartphones continues to grow in both domestic and international markets, corporate public relations play a crucial role as a bridge between businesses and customers, as well as between businesses and the public. Public relations are an essential component of modern business activities, aimed at shaping brand image and promoting corporate culture among customers and the public. As one of China's leading smartphone brands, Vivo holds a significant position in the Chinese smartphone market, making research related to its public relations worthy of in-depth exploration. This paper analyzes relevant theories of public relations and marketing planning, conducting a systematic analysis of Vivo's current public relations strategies. The analysis covers various dimensions, including public relations themed activities, target customer groups, marketing media, and Vivo's crisis awareness in public relations. Finally, recommendations for Vivo's public relations are proposed, aiming to provide references and insights for the public relations development of Vivo and other Chinese smartphone companies.

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The impact of the activities of economic institutions and the structure of the economy on the federal budget

The impact of the activities of economic institutions and the structure of the economy on the federal budget

Tokmakov A.A., Borkova E.A.

Статья научная

This article discusses the role of economic institutions and the structure of the economy in maintaining the stability of the Federal budget, describes the mechanisms of institutional theory, which consists in the relationship between the Federal budget and the economy, and the importance of creating a favorable structure of the economy within the state.

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The intercultural comparison of Haier company and Panasonic Company based on the concepts of Hofstede and Hall

The intercultural comparison of Haier company and Panasonic Company based on the concepts of Hofstede and Hall

Kaifeng Yan

Статья научная

Based on the previous research on intercultural management, this paper covers the intercultural comparison of two electronic companies: Haier Electronics Group Co.Ltd of China and Panasonic Co., Ltd. Based on the concepts of Hofstede and Hall, this paper analyzes the approaches to sustainability of the two companies, which are from one sector but have a different national origin.

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The main dealers’ risks on stock markets

The main dealers’ risks on stock markets

Timchenko M.

Статья научная

The dealer’s activity is always connected with risk. Besides, dealers’ activity is directly related to the stock market. In this case, the main risk is a risk of losing money because of internal and external factors associated with securities market. So, this article will answer the question: what kinds of risks are connected with dealers’ activity? A paper will be divided on to parts. Firstly, this article will study different types of risk and its factors. Then it will study the International law and practice on stock markets connected with dealer’s risks.

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The main indicators of the assessment methodology of the ecological and economic situation in land use

The main indicators of the assessment methodology of the ecological and economic situation in land use

Sher M.L., Opryshko E.L., Mironov L.V.

Статья научная

The authors reviewed the process of forming in modern conditions the assessment of environmental and economic indicators of land use in general, sustainable land use, taking into account the emergence of a new outlook on the relationship between society and nature, highlighting its basic principles, and also outlined the basis for regulating land relations and strategic priorities ratings.

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The main ways to reduce the costs of China's cross-border logistics

The main ways to reduce the costs of China's cross-border logistics

Drokina Ch.V., Li Jinling

Статья научная

The current conditions of China's rapid economic and technological development are a powerful incentive for the growth of cross-border logistics. Despite the short period of development of China's cross-border logistics, its growth rate and scale are quite high, which is due, among other things, to the development of cross-border e-commerce. The purpose of this article is to highlight the trends and problems of cross-border logistics in China, as well as to suggest the main ways to reduce the cost of cross-border logistics in the country. The paper analyzes the reasons for the high cost of China's cross-border logistics, suggests ways to control costs of the country and solutions to reduce them.

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The money market model simulation on the example of the Russian Federation

The money market model simulation on the example of the Russian Federation

Tregub I.V., Batyrova A.A.

Статья научная

This article describes Money market model on the example of the Russian Federation. This model was chosen because it takes into account significant indicators of the capital market. Reduced form of the model is based on the indicator of gross domestic product and shows its dependence on such factors as money supply and domestic investment. Russia was chosen as analysed country to calculate the impact of variables on gross domestic product and to analyse their time dependence. Russia has a fairly stable growth rate, which dropped dramatically in 2009 and 2015, despite the growth of the money supply. In this connection we have analyzed what levers of influence on the economy determine its growth. The analysis shows that money supply doesn’t influence GDP but there is a strong positive correlation between GDP and the volume of investment.

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The practice of small business financing in Uzbekistan

The practice of small business financing in Uzbekistan

Khudayberganova Z.Z.

Статья научная

The way of investigation makes analyses over small business enterprises and companies that are engaged in various fields of economy as whole. Moreover, the paper scrutinizes both practical and theoretical issues of business while showing the ways of development for the future studies. The paper offers scientific recommendations that advance the crediting activities of small businesses through commercial banks.

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The problem of fresh water as structural factor of the world economy

The problem of fresh water as structural factor of the world economy

Filina Y.P., Zaitseva K.O.

Статья научная

This article reveals the main reasons for the emergence and increase of fresh water scarcity. The global problem of water shortage affects the economies of countries; it can cause structural restructuring of the world economy. In addition, the crisis with fresh water causes an increase in demand for water-intensive products and water-saving technologies. The article also presents rational ways to solve the global problem of freshwater shortage in order to improve the economic situation.

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The problem of motivation and payment of medical staff

The problem of motivation and payment of medical staff

Belyaeva E.S.

Статья научная

In the article mechanisms of motivation and system of remuneration of health workers are considered. The urgency of the problem of labor motivation in health care is extremely acute. In the Russian public health services, retrospective methods of payment are predominantly used, which lead to a decrease in the efficiency of the use of labor and material resources. Understanding the processes of labor motivation, it is possible to develop a more productive system of influence on the employees by the manager.

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The process of globalization within economic development

The process of globalization within economic development

Motorina I.A.

Статья научная

This article considers the globalization of the world economy, the interplay between this process and the economic situation in Russia, as well as its role. In addition, stages (sequence of events) of economic integration, the impact of integration activities on the economy are also described. The article concerns various facets of the globalization process, both favorable and negative since it has been a confusing and contradictory occurrence.

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The regional comprehensive economic partnership (RCEP): prospects and challenges

The regional comprehensive economic partnership (RCEP): prospects and challenges

Nguyen Quoc Phong

Статья научная

Since officially entering into force, the Regional Comprehensive Economic Partnership (RCEP) has become a mega-regional trade agreement, promoting the integration and cooperation of the economies of East Asia and thereby creating one of the largest trading blocs in the world. This article outlines the formation and key commitments of the agreement and points out potential challenges to the implementation of the agreement by member states.

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