Статьи журнала - Ekonomski signali
Все статьи: 311
CRM koncept i potreba zaštite privatnosti potrošača
Статья научная
Savremeni kupac, svojim ponašanjem i odlukama u procesu kupovine proizvoda i usluga, određuje sudbinu preduzeća. Zbog presudnog značaja kupca na opstanak i razvoj preduzeća, menadžment se sve više opredeljuje za primenu koncepta CRM (Customer Relationship Management). CRM podrazumeva usklađivanje poslovnih strategija, organizacione strukture, ljudskih resursa i informacija o kupcima sa ciljem da se u svim kontaktima sa kupcima zadovolje njihove potrebe i ostvari profit. Da bi se obezbedilo zadovoljenje potrošača neophodno je prikupljanje velikog broja informacija o njima, ali to može dovesti u pitanje njihovu privatnost i bezbednost.
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Cena i ostvarivanje dominantnog položaja preduzeća na tržištu
Статья научная
Tržište je izuzetno složen i uređen sistem odnosa i ono predstavlja sveukupnost odnosa ponude i tražnje. Istraživanje tržišta je veoma kompleksan i težak zadatak, ali efekti od konkretno dobijenih analiza su izuzetno važni kod donošenja strategijskih odluka. Politika cena je važan deo poslovne politike preduzeća kojom se može uticati na poboljšanje tržišne pozicije. Ovaj rad pružaosnovne smernice u politici cena i predlaže aktivnosti za ostvarivanje dominantnog položaja na tržištu.
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Challenges and problems of food producers in the conditions of the COVID-19 virus pandemic
Статья научная
The current pandemic of the COVID-19 virus will cause great consequences for the overall world economy. The global pandemic requires a global response and it is already clear that economic policy makers will need to implement significant targeted fiscal, monetary and social measures to help the affected population and economy. Within the framework of support measures for the economy, the focus should be on supporting the sectors most affected. The agri-food sector is one of the most endangered sectors of the economy, and for that very reason, the subject of this paper are the challenges and problems of food producers in the conditions of a pandemic.
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Статья научная
The business of modern companies and lives of individuals are linked inseparably with banks and their operations. A company is referred to a bank for financial transactions and it represents the most common source for financing the foundation and development of the company from the moment of creating a business idea and the endeavor to implement it. In the focus of the paper is comparative analysis of significant items of balance sheet and income statement, on the example of Raiffeisenbankin the Republic of Serbia and in the Republic of Croatia. The aim of this paper is to point out significant trends in the operations of these banks through a comparative overview of the important financial positions.
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Connection of organizational commitment and motivational structure of employees
Статья научная
Successful organizations actively manage the potentials of their employees, and motivation and organizational commitment are the key issues of human resource management. The objective of this research was to estimate the correlation between motivational structure and organizational commitment (measured by the "Questionnaire of motivation and job satisfaction") among employees. The research was conducted with a sample of 120 workers of one Serbian corporation. The results show that there is a statistically significant correlation between personal importance and satisfactory presence of certain factors of work motivation with the level of organizational commitment among employees. These results provide an answer to the practical question what forms of motivation have influence on level of organizational commitment.
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Статья научная
This paper provides a comprehensive evaluation of contemporary payment systems in the Republic of Serbia, examining the intersection between institutional infrastructure upgrades and empirical financial consumer behaviour. Structurally, the analysis highlights recent macro-environmental milestones executed by the National Bank of Serbia, including the deployment of the high-performance DinaCard Switch, advanced EMVCo security protocols, and the continuous growth of the Instant Payment System (IPS). To evaluate market readiness, primary empirical research (N = 30) was conducted to track user adoption frequencies, safety perceptions, and transitional barriers regarding digital instruments. The empirical findings reveal a distinct development paradox: while infrastructure efficiency is exceptionally high, a psychological trust deficit and deeply ingrained cash habits (46.7%) restrict total mobilization. Ultimately, the paper synthesizes these insights to establish a strategic optimization roadmap, advocating for targeted financial literacy frameworks, transparent dispute resolution integration, and regulatory alignment with the Single Euro Payments Area (SEPA) to accelerate cashless integration.
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Contribution of agriculture to the economic development of Serbia
Статья научная
The overall economic development of a national economy depends on the development of individual economic and noneconomic activities. Agriculture as an economic activity occupies a significant place in the overall development process of a country. The dependence of agriculture on natural conditions such as climate, geographical location, quality and other characteristics of the land, has the consequence that the contribution of agriculture to the overall economic development will not be the same depending on the above factors. The place and importance of agriculture in the overall economic development varies depending on the observation period because there are differences related to key development factors, as well as the place and importance of agriculture in the overall economic development. The participation of agriculture in the overall economic structure is especially important, although this certainly does not mean that countries with a higher share of agriculture in the economic structure reach higher levels of development. Countries with a large share of agriculture in the economic structure are usually underdeveloped or less developed, while in developed countries the share of agriculture in the economic structure is at a very low level. In a large number of countries, agriculture is still the main economic activity with which the largest number of inhabitants is engaged in proportion. The subject of this paper refers to the contribution to the development of agriculture from the aspect of its role and importance in the overall economic development.
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Corporate income tax and economic growth: empirical evidence from the European Union
Статья научная
The subject of this research is the relationship between corporate income tax and economic growth in European Union countries. Given that corporate income tax is often considered one of the most harmful tax forms for economic development, this study aims to examine its effects on GDP growth. The research investigates both the theoretical foundations and empirical evidence regarding the influence of corporate taxation on economic activity. The main objective of the study is to determine whether corporate income tax has a positive or negative impact on economic growth. Using statistical and econometric analyses based on data from EU member states for the period 2000–2020, the study evaluates the interdependence between corporate income tax revenues and GDP growth rates. The findings indicate a mixed effect: while in some countries corporate income tax negatively correlates with economic growth, in others, a positive relationship is observed, suggesting that well-structured tax policies can contribute to economic stability and development. The results of this research can be useful for policymakers in designing more effective corporate taxation policies that support economic growth while maintaining fiscal sustainability.
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Cryptocurrencies as a form of payment in electronic commerce
Статья научная
In recent years, a special type of electronic, i.e. digital currency, which is better known as cryptocurrency, has been developed. The increasing use of cryptocurrencies in the world leads to many new opportunities in the world of electronic commerce, and the formation of a completely new, decentralized payment system. Degree of adoption of cryptocurrencies on a global level varies from country to country. In some more developed countries, cryptocurrencies are slowly becoming a regular system for payment of goods and services, so most sites offer the possibility of paying in cryptocurrencies. In our country, that system has not been much developed yet and there are not many sellers who receive cryptocurrency as compensation for sold goods. The goals of this research study are to examine what opportunities cryptocurrency owners have for exchanging cryptocurrencies for traditional money, what opportunities for purchasing goods and services are available to cryptocurrency owners, and which cryptocurrencies are most widely used in the Republic of Serbia.
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Democracy, neoliberalism and the alternative
Статья научная
In this paper author is dealing with the problem of democracy and neoliberal capitalism, through the prism of history; it explains the difference in certain socio-economic and political-economic systems. The concept of the neoliberal capitalist system that has been current for the last forty years has become unsustainable due to the enormous inequalities in the society that it has created. Therefore today, the rich are getting richer, while the poor are getting poorer. It has also been shown that without the economic intervention of a state, no economic system can survive. The growing protests throughout Europe and the world have prompted the author to consider the following questions' What are the alternatives to neoliberal capitalism? Why are Marxism and socialism always current when we talk about changing? Can we talk about socialism in the 21st century.
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Статья научная
The paper analyzes the determinants of nominal gross domestic product growth in the Western Balkan countries during the period 2008– 2024. The aim of the research is to identify the relative importance of fiscal, real, price-related, and external factors in explaining nominal economic dynamics. The empirical analysis is based on a panel sample comprising Serbia, Montenegro, North Macedonia, Bosnia and Herzegovina, and Albania, using a Pooled OLS model with robust standard errors. The results indicate that the key drivers of nominal growth are the growth of government expenditures, increased economic openness, and real GDP growth, with real growth representing the most stable and statistically significant factor. Inflation and public debt growth did not show a statistically significant impact. The findings suggest that nominal growth in the observed economies is predominantly driven by real economic activity and fiscal expansion, with foreign trade also playing an important role.
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Development and contemporary challenges of financial reporting in the context of globalization
Статья научная
Financial reporting represents one of the key instruments of modern business and corporate governance, as it enables transparent and reliable communication of financial position and performance to investors, creditors, regulatory institutions, and other stakeholders. The aim of this paper is to analyze the development of financial reporting and identify the most significant challenges it faces in the context of globalization. Particular attention is devoted to the process of international harmonization of accounting standards, the role of International Financial Reporting Standards (IFRS) in improving the quality of financial information, and the impact of the institutional environment on the effectiveness of their implementation. The analysis of relevant scientific literature indicates that the harmonization of financial reporting contributes to greater comparability, transparency, and reliability of financial statements; however, its effects depend on the quality of regulatory oversight, the development of capital markets, and the professional competencies of participants in the reporting process. The paper also examines contemporary challenges arising from digital transformation, the automation of accounting processes, the growing importance of non-financial and ESG reporting, and increasing demands for corporate transparency. The findings suggest that the future development of financial reporting requires the integration of financial and non-financial information, the continuous improvement of regulatory frameworks, and adaptation to technological changes shaping the global business environment.
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Digital assets: Creation and accounting records
Статья научная
The Law on Digital Assets (here in after' the Law) entered into force at the end of 2020, but due to a six-month postponement its implementation started on 31.06.2021. In the meantime, the National Bank of Serbia and the Securities Commission (as the two main regulatory authorities established by the Law) have adopted 19 secondary legislation acts in the form of decisions and bylaws. With reference to that, the Ministry of Finance adopted amendments to the Law on Corporate Income Tax and Law on Individual Income Tax regarding taxation of digital assets transactions. In addition to regulation of the legal framework and taxation, this issue also requires regulation of the accounting method, i.e. recognition and measurement of digital assets - which is the topic of this paper.
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Digital marketing an efficient means of promotion
Статья научная
The term "digital marketing" is simple to describe. There are many ways to market your organization online, according to Optimizely.com. E-mail, pop-up ads, social media, search engine optimization, Google AdWords, and other forms of internet marketing are examples. Traditional marketing focuses on promoting your company using physical flyers, billboards, television, and radio, whereas digital marketing focuses on promoting your company over the internet. On the other hand, web marketing provides far more promotion alternatives. The purpose of this thesis is to determine the significance, application, and efficacy of digital marketing in today's surroundings. In addition to this, the goal is also to identify the most effective digital promotion methods in Serbia.
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Статья научная
U radu se razmatra dinamika i struktura društvenog proizvoda odnosno bruto domaćeg proizvoda u Republici Srbiji za period 1990-2006.godine. Analiza u radu je pokazala da je društveni proizvod odnosno bruto domaći proizvod za isti period imao silazno-uzlazni trend. Autor ukazuje u radu da srpska privreda nema potencijala ya ubryani privredni rast, jer nema dovoljno investicija (svega 18% a u zemljama u tranziciji prosek je 25%). Visoki spoljnotrgovinski deficit takođe na nedovoljnu konkurentnost naše privrede i skroman asortiman izvozne ponude. To su dva upozorenja koja mogu da dovedu pod sumnju održivost makroekonomske stabilnosti naše privrede u godinama koje slede.
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Dinamika stranih direktnih investicija kao ključnog razvojnog faktora
Статья научная
Svetska privreda zasnovana na savremenim procesima globalizacije, internacionalnizacije i internalizacije međunarodnih ekonomskih odnosa, zasniva se na masovnom izvozu kapitala, koji je prvenstveno izazvan postojanjem „viška“ kapitala i mogućnostima njegovog rentabilnog ulaganja. Strane direktne investicije (SDI) predstavljaju dominantan oblik međunarodnog kretanja kapitala, beležeći ekspanzivan rast, afirmišući i povećavajući ulogu međunarodne proizvodnje u svetskoj ekonomiji. Uvažavajući navedenu realnost savremenih ekonomskih odnosa, Srbija, kao i druge zemlje u tranziciji, posebno u uslovima globalne svteske ekonomske krize, stavljaju akcenat na strane direktne investicije kao okosnicu njihovog privrednog oporavka, oblikujući vlastite politike privlačenja i angažovanja stranih investicija u procesu finansiranja privrednog razvoja.
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Dividendna politika preduzeća: da li je moguće postići ekonomski konsenzus?
Статья научная
Dividendna politika preduzeća predstavlja jednu od najčešće obrađivanih tema u ekonomskoj literaturi, ali istovremeno i temu koja je predmet kontroverznih mišljenja. Detaljna razmatranje različitih teorijskih postavki politike dividende kao i poznate Miller- Modigliani hipoteze irelevantnosti dividende, pružaju značajnu pomoć u sveobuhvatn sagledavanju dividendne politike, koju preduzeća vode. Uzimajući u obzir mišljenja eminentnih ekonomista, i autori ovog rada, ističu da se jedino sa sigurnošću može reći da je i dalje na snazi poznata misao Fisher Black-a da „što više pratimo dividendnu politiku, to više imamo osećaj da je reč o jednoj slagalici, čiji se delovi nikako ne uklapaju u mozaik“.
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Dizajniranje efektivnih timova u organizaciji
Статья научная
Savremene organizacije posluju u turbulentnom okruženju, te sposobnost brzog prilagođavanja promenama u okruženju postaje ključni faktor njihovog opstanka. Trendovi u okruženju: globalizacija, brze tehnološke promene, demografske promene, oštra konkurencija izazvali su promene u organizaciji. Organizacije su prinuđene da napuštaju tradicionalne načine obavljanja poslova i uvode timove. Timovi se najčešće predstavljaju kao grupa ljudi sa komplementarnim veštinama, koji su posvećeni zajedničkom cilju i čiji su članovi odgovorni za rezultate koje ostvaruju. Svi članovi tima prihvataju ciljeve tima kao sopstvene ciljeve. Značaj timskog rada za organizaciju je u činjenici da timovi mogu učiniti organizaciju fleksibilnijom, inovativnijom, konkurentnijom i decentralizovanijom. U radu se razmatraju osnovne karakteristike timova, koje je potrebno dizajnirati tako da organizacija ostvaruje visoke performanse. Najpre se definišu timovi. Zatim se ukratko prikazuju vrste timova i njihove karakteristike. Posebna pažnja u radu je posvećena dizajniranju timova. Cilj ovog rada je da nakon determinisanja osnovnih karakteristika timova, istakne bitne momente u dizajniranju efektivnih timova.
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Domaća praksa oglašavanja i dečija prava
Статья научная
Uticaj medija na decu je predmet sve veće zabrinutosti u današnjem društvu. Mediji, kao što su televizija, internet i video igrice, imaju značajan uticaj na kognitivni razvoj i opšte ponašanje dece. Dok neki tvrde da izloženost medijima može poboljšati sposobnosti učenja dece, ključno je priznati i njegove potencijalne negativne efekte. Mediji mogu da obezbede obrazovni sadržaj i promovišu kognitivni razvoj dece. Uz široku lepezu obrazovnih programa, onlajn resursa i interaktivnih igara, deca mogu da nauče nove koncepte, jezike i veštine rešavanja problema putem medija. Dečja prava u medijskom diskursu odnose se na načine na koje se prava dece predstavljaju i o kojima se raspravlja u medijima. Ovo je važna tema za analizu jer mediji igraju značajnu ulogu u oblikovanju javnog mnjenja i uticaju na društvene norme. Zastupljenost dece u medijima može imati i pozitivne i negativne uticaje, i ključno je obezbediti da prava deteta budu zaštićena i poštovana u ovom kontekstu.
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