Статьи журнала - Международный журнал гуманитарных и естественных наук
Все статьи: 12269
Статья научная
В статье раскрыто понятие технологии product placement, её характеристики как PR-инструмента, а также описано исследование влияния технологии интегрированной рекламы на зрительское восприятие и отношение к художественным кинофильмам, включающим в себя product placement. На основе полученных данных сделан вывод о зависимости зрительского мнения о product placement в отечественных и зарубежных фильмах и их репутации.
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Protection of the rights and freedoms of the patient in the field of healthcare
Статья научная
In this paper, the author examines the issues of optimizing and improving the efficiency of the healthcare system at this stage of development in the Russian Federation, analyzes Russian and international legislation, as well as judicial practice in the field of healthcare. The purpose of the work is to analyze the current system of protection of the rights and freedoms of the patient and the prospects for improving the protection of the rights and freedoms of the patient in the Russian Federation. The work is devoted to the current problems of legal regulation in the field of protection of the rights and freedoms of the patient and the prospects for improving the protection of the rights of the patient in modern Russia.
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Radiomics for diagnostic process and comprehensive treatment in glioblastoma: clinical case
Статья научная
The paper highlights diagnostic and therapeutic options for glioblastoma. Glioblastoma is known to be a neuroepithelial malignant with an aggressive clinical course and extremely adverse prognosis. It is pointed out that contrast-enhanced magnetic resonance imaging (MRI) is the “gold standard” in glioblastoma diagnostics. Special attention is paid to radiomics that presents a multi-stage process involving image acquisition and pre-processing, segmentation, feature extraction and selection, and advanced statistics using machine learning algorithms. The aim of the study is to investigate objective numerical control options of pathological process dynamics and monitoring of the comprehensive glioblastoma treatment effectiveness in a particular patient according to the informative parameters of MR-images. Primary confirmation of objectifying diagnostic and treatment process in patient with glioblastoma according to the indicated statistical parameters of T2-weighted images was obtained. Further research should be aimed at the use of radiomics for planning, monitoring treatment of glioblastoma, predicting clinical outcomes.
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Reasons for borrowing anglicisms in modern Kyrgyz language
Статья научная
The article analyzes the functioning of English borrowings in the modern Kyrgyz language. One of the main reasons for borrowing as a phenomenon was the process of globalization, which caused an unprecedented convergence of countries and peoples at the turn of the century. The reasons for borrowing words from English into Kyrgyz are considered. One of the reasons for the borrowing and use of English words is the development of American culture in the country. The use of anglicisms is due to idealization of American life.
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Статья научная
This research investigates the methods of mixed teaching development of ideological and political theory course in colleges and universities on the basis of examining the features of the reform of Ideological and political theory course in Colleges and Universities under the background of MOOC. The purpose of this paper to get a sign of the impact of associate degree outcomes-based assessment policy on the employment of six academics of a school.
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Rhupus-синдром: описание клинического случая и обзор литературы
Статья научная
Рассмотрен клинический случай rhupus-синдрома у пациентки 24 лет. Описана клиническая картина, данные лабораторных и инструментальных методов обследований. Rhupus-синдром является одной из форм overlap-синдрома. Оverlap-синдром характеризуется наличием у пациента диагностических критериев сразу нескольких ревматических заболеваний, встречаемость таких сочетаний крайне мала, среди них можно выделить РА и СКВ, РА и АС, ПСА и СКВ. Сочетание РА и СКВ называют rhupus-синдром, клинические проявления синдрома многообразны благодаря клиническому полиморфизму СКВ, но имеет всегда характерную черту, а именно тяжелый эрозивный артрит
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SARS-CoV-2 и мужская репродуктивная система: механизмы, последствия и сопутствующие факторы
Статья научная
В статье рассматривается строение вируса SARS-CoV-2, который обладает белками в виде шипов, напоминающие корону. Данные шипы расщепляются и с помощью субъединиц, из которых они состоят происходит прикрепление к рецептору ACE II и дальнейшее проникновение в клетку. В статье затронуты именно сперматозоиды и мужская репродуктивная система, которые подвергаются действию вируса SARS-CoV-2, так как имеют рецепторы на своей поверхности. За счёт попадания вируса в половую систему нарушаются процессы сперматогенеза, появляются разрывы в ДНК, нарушается фертильность клеток, что в конечном итоге может служить причиной бесплодия.
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SMM как инструмент проведения агитации поправок в Конституцию РФ 2020 года
Статья научная
В статье предложен к рассмотрению вопрос об особенностях использования технологий социального медиамаркетинга в рамках агитации поправок в Конституцию 2020 года. В ходе исследования было выявлено, что наиболее результативными и широко применяемыми технологиями являются digital-стратегия и инфлюенс-маркетинг.
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SMM как элемент стратегии развития предприятия
Статья научная
В данной статье рассматривается применение социальных медиа как элемент стратегии развития предприятия. Рассмотрены цели и задачи SMM продвижения, характерные особенности продвижения в социальных медиа, а так же рассмотрены критерии оценки эффективности при продвижении с помощью SMM.
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Статья научная
Статья посвящена определению сущности и назначения SWOT-анализа. Исследованы факторы, определяющие внутреннюю и внешнюю среду объекта анализа. Приведены преимущества и недостатки данного метода. Рассмотрен SWOT-анализ ПАО «Сбербанк».
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Scientific and practical basis of teaching English in rural schools
Статья научная
Today, an important prerequisite for a successful career and active social interaction is the mastery of a foreign language. Especially for rural students who have their own views on the world around them, on communication with each other and with the teacher, teaching English presupposes motivation to learn. The article is an analysis and summary of the problems of foreign language teaching in rural areas. The author points out that a rural school is not only an institution of general education, but also a source of the well-being of the country, of stability, of the basic development of the society and of the spirituality of the people.
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Security and compliance in the financial and legal activities of the organization
Статья научная
The paper reflects aspects of the application of compliance in the organization, a distinction is made between the interpretation of the terms as "security" and "compliance". The article provides an understanding of the difference between compliance and the already known measures of internal control and supervision to prevent the risks and losses of the company. The paper also describes the need for compliance control in an economic entity and the role of a compliance officer in the process of preventing risks and losses in an organization.
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Seizure of Russian property abroad
Статья научная
The current political situation in the world is developing in a negative way and has an impact on many areas of activity and relations between states. Politicians and official representatives of a number of countries are trying to show other nations their way, directly interfere with the realization of the interests of other peoples, in particular in the field of economics. Such "unscrupulous" world players use blackmail, aggressive statements, etc. This article attempts to analyze cases of positive influence and negative interference of politics in the economic sphere and to cover the opinions of experts on the legitimacy of such interference.
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Semantic characteristics of motion verbs in English
Статья научная
This article is devoted to the study of semantic features of verbs of motion in English. The units of this lexico-semantic group have a high frequency of use and a developed system of collocates, which leads to semantic modification of the verb of motion. The study identified the verb of motion with the most developed combinability and revealed its main semantic tones.
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Significance of effective communication in healthcare and its implications for EMP syllabus design
Статья научная
It seems that unprecedented attention is devoted to communication skills training in medical education nowadays. It has become one of the central components of undergraduate medical curricula as well as the focus of a range of medical communication skills courses outside the curriculum. Notably, the development of medical communication skills is also becoming one of the core elements of English for Medical Purposes (EMP) syllabuses today. The aim of this paper is to present a discussion of health communication, its significance in medical care and its relevance in the context of EMP training. It attempts to determine why effective communication skills are necessary in the practice of healthcare nowadays and why medical communication should be included in the medical English syllabus.
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Smart-board for creating communicative situation while listening to a foreign language text
Статья научная
The capabilities of the SMART-Board help to create a communicative situation with the help of symbolic clarity. In the perception of speech by ear visual clarity, represented by symbols and drawings, contributes to the guess and helps to keep in mind the sequence of facts presented in the text.
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Social advertising as a way of influencing society
Статья научная
A large number of public issues and problems are in the focus of social advertising, the main purpose of which is a concise and expressive presentation of ideas, values, attitudes, assessments, behavioral models, information about a socially important problem that orients the target audience to positive actions. There is a large number of scientific studies devoted to the use of social advertising in the modern world. Currently, there is a lack of understanding of how social advertising is used and regulated in countries, and how it affects society as a whole. The study of how social advertising affects society deserves further research, since interest and investment in social advertising, as well as the range of its focus and coverage, are growing internationally. This is the subject of the research presented in this article.
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Статья научная
This article explores the role of social-emotional learning in the development of the skills that are necessary for a successful life in the modern world. The author examines key aspects of SEL, including developing emotional intelligence, improving interpersonal relationships, and impacting on learning and mental health. The paper emphasises the importance of SEL as an investment in the future and in developing individuals who can cope effectively with the challenges of living. Also, the article emphasizes the importance in creating a harmonious and successful society.
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Some aspects of teaching speaking and listening skills in bilingual situation
Статья научная
A foreign language as a means of communication, cognition, a way of receiving and storing information predetermines the need to own all types of speech activity. In the context of the integration of Azerbaijani universities into the European space, knowledge and knowledge of English, especially the development of speaking skills, is of paramount importance. One of the problems of fluency in English is the lack of an appropriate language environment. To overcome difficulties in this area, it becomes necessary to apply a certain strategy that promotes productive mastering of oral communication skills. For this purpose, the use of such techniques as leading questions, pictures, entering unfamiliar vocabulary, listening to CDs for textbooks, watching movies with subtitles seems appropriate. Based on the existing difficulties in mastering a foreign language, the article describes the approaches to two types of speech activity, namely, speaking and listening, and indicates the ways and means of developing skills in a bilingual audience.
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Статья научная
The paper is devoted to the issues of training would-be specialists in the spheres of contemporary economy and business. Challenges are reviewed of forming professional competencies of students of Economics in the field of foreign economic activities whilst teaching the “Professional foreign language” discipline at non-philological higher education institutions. Competence-active and practice-oriented approaches to molding such competencies and the need for interdisciplinary integration are emphasized. Practices of implementing the given approach are described.
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