Статьи журнала - Сервис в России и за рубежом
Все статьи: 2119
Social tourism as a tourism development trend in the Russian Federation and regions
Статья научная
The implementation of the tourism social function is strategic goal in the Russian tourism market development. The authors analyze the state of social tourism based on statistical government materials, as well as their own research using the example of the Russian Federation and Krasnoyarsk Krai. Health tourism currently is most developed in the Russian Federation, and due to the deteriorating health of the population, it becomes especially relevant and popular among supporters of a healthy lifestyle. The study presents the main indicators of health tourism in the Russian Federation and Krasnoyarsk Territory. The children's health camps of country, sanatorium and resort types, labor and recreation camps are the most popular form of organizing child summer recreation. The study presents the main indicators of organizations for child recreation and recovery in the Russian Federation and the Krasnoyarsk Krai.
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Social tourism for youth as a driver of domestic tourism
Статья научная
The study reviews youth tourism as a part of social tourism and a system component characterized by socio-economic features and the influence of various factors and conditions. The relevance of the study of tourism in the youth segment is due to the increasing role and importance of travel for young people, which is associated with such qualities as mobility, the desire for knowledge, as well as modern conditions and opportunities in organizing their leisure and travel. Despite the events related to COVID-19, there is a growing tourist activity of Russians partly owing to the social tourism development and import substitution in the domestic market. The article is aimed at identifying motivation in youth tourism as part of social tourism, the links with territorial factors and conditions of its development. The study is based on theoretical and empirical research of youth tourism. The work applied general scientific methods and content analysis in abstracting scientific publications; a sociological method (a survey conducted among students of universities in the Russian region) including statistical methods (grouping, weighted average) for processing the data obtained. Research findings: referencing of articles of domestic authors on youth tourism, as well as the results of the author's empirical research made it possible to identify preferences in the choice of programs of a socio-cultural nature, due to their motivation to travel, as well as the influence of factors and conditions. At the same time, the conditions are determined by regional characteristics, including the availability of tourist facilities and the activities carried out in the implementation of tourist trips for social groups. When planning youth tourism development, it is necessary for Tour operators to recognize the peculiarities of youth preferences in tourist programs and events, focusing on the socio-cultural components.
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Статья научная
The article discusses the socio-cultural significance of the winemaking in Southern Europe as a resource for the development of enotourism (wine tourism). The diverse socio-cultural experience of the modern winemakers in the region reflects the connection between past and present, between economy, culture and society. Even in the era of post-globalism, there are opportunities for the preservation and enhancement of tangible and intangible cultural heritage. Natural wine, used for centuries in the Christian church and accompanying the important life events, unites various groups of society, giving the opportunity for harmonious self-realization and socio-cultural tolerance, but only under the condition of constant comprehension: oneself, the national history, and, finally, the cultural and civilizational heritage of different countries. Vineyards and objects of tangible cultural heritage associated with winemaking have received the status of heritage in many countries of Southern Europe, and the culture of winemaking has the state support. National traditions of the winemaking are considered in connection with various types of art - music and fashion, as well as with the effective practices of museum business, advertising and PR. The authors give the examples of interaction between wineries and the museum community and note the successful tourist routes and wine festivals. The authors emphasize the importance of the experience of South European winemaking and enotourism in the creative interaction of traditions and innovations for the southern regions of modern Russia. The long-term practice of outstanding masters of Mediterranean winemaking, based on historical traditions, is an effective marketing strategy.
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Статья научная
The article presents the research results of using digital services by residents of the Kirov region during tourist trips. The relevance of the research is caused by the increasing role of digitalization in the tourism sector and the necessity to study changes in consumer preferences under modern conditions. A population survey was used as the main research method. The sample size was 1,384 people. The results were processed using IBM SPSS Statistics and Microsoft Excel. The analysis of the survey results was carried out by separate target groups identified by professional characteristics. The frequency of using digital apps, the general attitude to them, their using during sightseeing activities and when organizing independent travel were determined. The features of using digital services for booking accommodation, navigation in the tourist space were revealed. The results of the research prove that the frequency of using digital services by residents of Kirov region in 2022 has not changed significantly. Basically, residents of Kirov region turn to digital services when booking transport services (the official website of Russian Railways), for navigation (Google Maps and Yandex Maps), accommodation reservations (Avito). Only 20% of respondents have heard about virtual excursions, but do not plan to use them in the future, preferring to traditional excursions. The virtual tours are also not in demand. At the same time, it should be noted the high level of respondents' appeals to social networks - more than 90% of respondents in each segment. According to respondents, social networks and official websites of organizations are the main source of reliable information. The practical importance of the research is expressed in obtaining up-to-date and reliable information about the using digital services by residents of Kirov region, which can be used by executive authorities and businesses.
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Статья научная
Improving the effectiveness of the ecotourism development is a significant task of regional development today. In world practice, ecological tourism is understood as responsible travel across the territory of a particular ecotourist destination, which gives an idea of its natural and cultural-ethnographic features, does not violate the integrity of ecosystems and contributes to the well-being of the local population. The development of ecological tourism in Belgorod region will lead to the achievement of socio-cultural, infrastructural, environmental and financial-economic effects. To investigate consumer preferences and consider the index of involvement in ecotourism at the regional level the authors conducted a survey among residents of Belgorod region, reflecting its results in the article. The problems of state regulation of the ecotourism development include the insufficient level of identification of this concept, the insufficient development of ecotourism classifications, the absence of a methodology for assessing the effectiveness of its development, the imperfection of the regulating mechanism for the ecotourism development in the Russian Federation.
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The multiple streams model and the analysis of tourism public policies in the Brazilian Amazon
Статья научная
The studies on the analysis of tourism public policies in the Amazon and in Brazil focus on its implementation, impasses and/or results, but their formulation process as well as the characters involved on those are still approached in an incipient way. This paper presents results of a research on tourism public policy in the Brazilian Amazon. The research aimed at understanding how tourism is addressed and how it is in the agendas of the municipalities of Belém and Bragança governments, in the state of Pará. The Multiple Streams Model was used as a theoretical and methodological reference. The empirical evidence is based on bibliographic and documentary reviews and semi-structured interviews with employees of the tourism management agencies of the municipalities. The results show that tourism public policies are materialized in the Belém Tourism Program 14 (PTB14) and in Bragança Municipal Tourism Plan (PMT-Bragança). Moreover, in these municipalities there is the Municipal Tourism Council; in which the Council of Belém acted in the process of formulating the PTB14; whereas the Council of Bragança did not participate in the formulation of the PMT-Bragança hence the tourist trade representatives of the municipality did, but individually. It is concluded therefore that the analysis model used it, in both municipalities, there are factors that influenced the multiple streams of the process of formulating tourism public policy; however, it was possible to fully identify only those that affected the stream of public policy. In addition to that, the way in which tourism is conceived and disseminated has led it to be risen to a prominent position in the decision agenda of the municipalities of Belém and Bragança.
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Статья научная
The subject of the research includes features of demonstration and influence of the Roman Catholic Church (RCC) on social and economic processes in the Philippines. The purpose of the research is elicitation of country's predominant religious institution’s role in the functioning of the social sphere and some sectors of the economy through the example of the Roman Catholic Church of Philippines. Research hypothesis: the model of the Philippines confessional space functioning, where the history of Catholicism spread is exactly 500 years, is unique for the Asia-Pacific region, and the RCC significantly affects not only the culture and mentality of the population, but also the socio-economic sphere, providing a significant portion of needs for social infrastructure. Aspects of the influence of the RCC of the Philippines on certain sectors of the economy are considered in detail: in particular, on the development of religious tourism of an excursion and educational orientation. Based on the analysis of the reporting data of nonprofit Catholic organizations and other official statistical information, as well as the results of in-depth interviews with representatives of the RCC of the Philippines, the main features of the implementation of the religious Institute in the country are identified.
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Tourism councils as a voice institution in Brazil
Статья научная
In Brazil, after the Federal Constitution of 1988, with the redemocratization process, municipal councils, including those of tourism, promote social participation in decisions about public policies. Thus, this work aims to analyze the institutionalization of voice in the legal norms and in the development of the activities of municipal tourism councils of state capitals of Brazil and the Federal District. It was identified that interaction in municipal tourism councils is characterized by the predominant presence of business associations and the public sector. With regard to policy formulation, the councils show a certain passivity, leaving the public sector in charge. There is little debate about plan evaluation and ways to improve implemented actions. The councils' debates revolve, above all, around infrastructure and event promotion actions to improve the destination's economic competitiveness. It was also found a low average participation in the meetings of representatives of the Legislative Branch and other bodies of the Executive Branch, despite the legal provision. We conclude that the use of a more active voice can be achieved with the recognition, by the councilors, of the COMTURs' function as spaces to use their voices and to influence the directions of tourism policies. And Hirschman's (1973) approach on the choices between voice, exit and loyalty, although still little used among researchers in the field, allows us to advance in the understanding of tourism public policies.
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Tourism development index of Russian regions
Статья научная
The purpose of the study is to develop an index that allows assessing the dynamics and uneven development of regional tourism. Tourism is influenced by various factors, the consideration of which requires quantitative assessments. In the article, such estimates were obtained through the construction and testing of the author’s generalizing indicator - the tourism development index of Russian regions. A brief review of modern research in the field of using the index method in analyzing the competitiveness of the tourism industry in different countries and the influence of climatic conditions on it is made. The practical part of the work is based on an extensive empirical base. For 2013-2022 statistical information reflecting the dynamics of regional tourism in the Russian Federation was collected. On this basis, groups of statistical indicators were formed that were used to construct the index. The methodology for its calculation consisted of standardizing the initial indicators measuring various aspects of tourism development and their subsequent aggregation into a single general indicator. The results of the author's index calculations in the context of federal districts and subjects of the Russian Federation allowed us to conclude that the distribution of tourism resources and infrastructure between Russian regions is uneven. Differences in index estimates for leading regions and outsider regions indicate a high concentration of tourist activity only in a limited circle of Russian regions. In addition, Russian regions were ranked according to the level of tourism development based on the calculated values of the author's index. It is concluded that the resulting rating is similar to the national tourism rating, but differs significantly from the sustainability of tourism and hospitality industry development ranking.
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Tourism, anthropocene and capitalocene: the state of the art of scientific production
Статья научная
From the geological perspective, the Anthropocene is considered the current geological epoch, replacing the Holocene, positioning humanity as a force that has substantially interfered on life on the planet. Nevertheless, from the perspective of environmental history, critical researchers believe that the most appropriate is the idea of Capitalocene, since the current environmental crisis is the result of the capitalist model of production and consumption. In the field of tourism, the theme of climate change has been increasingly disseminated and addressed in national and international publications, however, the Anthropocene or the Capitalocene are still little explored, even though tourism activities can be seen as one of the mechanisms used for capital reproduction. In this way, the article mapped the state of the art on the Anthropocene or the Capitalocene and tourism. Research has shown that, after 2014, some scholars have looked into the relationship between tourism and the Anthropocene. However, research is still incipient, focusing on some specific topics. The idea of Capitalocene is even less addressed, with a few researchers taking ownership of research in the field of tourism. Thus, there is a gap between research and the teaching of tourism itself, especially when it comes to more critical research, placing tourism as a key activity in the context of the experienced environmental crisis.
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Статья научная
This article explores the potential of gastronomic festivals in Udmurtia. The current crisis in the tourism industry caused by the pandemic can be used as a point of growth for domestic event tourism. For regions that do not have the opportunity to enjoy a long holiday season due to their geographical position, a gastronomic festival may be a good option of a weekend break full of cultural experience. Despite a good choice of event-based gastronomic festivals in Udmurtia, residents and guests of the capital seem to know very little about them. The most famous "World Dumpling Day" festival held in Udmurtia since 2015 has become a brand, and yet, is not a full-fledged tourist product. The venue has been the same for 5 years, the festival events can't boast of a great variety either. The festival program is released late, which doesn't help travel companies to sell this event to tourists. As a result the interest and number of visitors drops every year, which is confirmed by the media content analysis. Over the past two (2018/2019) years, the number of positive reviews has also decreased significantly. A change of location and proper event promotion can revive the festival and make it a point of attraction for residents and guests of the capital alike. To determine the tourist opportunities of gastronomic festivals in the region, a face-to-face, individual, one-step expert survey was conducted. The survey respondents mentioned that not all gastronomic festivals in the region might have the potential for growth - it may make more sense to define two or three most interesting products and promote them. A pilot online questionnaire survey conducted among residents of Russian regions brought up a low level of awareness across country's residents about their resource potential, as well as lack of professional regional gastronomic brands promotion.
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Tуристский геопортал как инструмент визуализации результатов исследования и продвижения дестинации
Статья научная
Давно замечено, что туризм является быстро меняющейся сферой экономики. Это относится как к видам туризма, так и к туристским направлениям. В этом контексте объективно возникает проблема достоверной и полной информационной обеспеченности туристов и путешественников в отношении как традиционных туристских стран, так и новых мест. На наш взгляд, исходя из практики большинства туристских стран с развитой экономикой, таким ресурсом может послужить геопортал, посвященный туристской тематике. Подобный ресурс будет иметь многостороннее значение. С одной стороны, геопортал может визуализировать результаты исследования туристского потенциала территории и представлять базу для дальнейших научных и образовательных работ, с другой - предоставит возможность для туристов понять различия и особенности дестинации, а для инвесторов - выбирать перспективные направления для развития. В данной работе приведён пример геопортала по туристской тематике, созданного автором с помощью геоинформационных систем. Одной из важных отличительных особенностей геопортала является учёт местных различий, поскольку любое место имеет свою уникальность. Для Республики Армения (РА), как для страны с развивающейся туристской отраслью, такой ресурс будет полезен и необходим. Основными особенностями туристского потенциала РА является горный рельеф и проживание людей на этой территории долгое историческое время. Геопортал даст возможность продемонстрировать туристам не только популярные аттрактивные, но и иные объекты, которые могут представлять туристский интерес. Это позволит снизить туристскую загруженность некоторых популярных дестинаций, а также развивать туризм в новых частях страны.
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Video materials as a persuasive strategy in tourism discourse
Статья научная
Tourism promotional videos are essential elements for attraction and seduction; they are trigger elements to tourists. This solution for web marketing engages and convinces potential tourists to book a tourism product. Embedding video materials into a website provides useful information, creates different feelings in viewers, and helps them finalize their decisions. The present article discusses video solutions for health tourism websites used to allure potential tourists. It reviews the influential elements of persuasive tourism marketing videos. The article highlights how these components as persuasive strategies of tourism promotional materials can influence the decisions of tourism websites’ users. The result section provides the real examples of deployment of the mentioned technique to convince the audience of the website of the “Karpaty” resort (Ukraine). This technique is worth attention as it plays an important role in the promotion of tourism services. The data collection of this study will provide updated information in relation to the rhetoric of tourism.
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WOW-сервис в гостиничном бизнесе: как найти путь к сердцу гостя
Статья научная
На сегодняшний день рынок гостиничных услуг в нашей стране представлен широко: есть достаточное количество сетевых и независимых отелей, оказывающих высоко- классный сервис и зарекомендовавших себя не только у отечественного потребителя, но и отмеченных мировым сообществом отельеров. Несмотря на экономические сложности и ряд действующих ограничений, сложившихся ввиду глобальных изменений геополитического характера гостиничный бизнес продолжает динамично развиваться, однако конкурировать в имеющихся условиях для предприятий индустрии гостеприимства достаточно непросто. Сезонность потребительского спроса, перенасыщение рынка типовыми услугами, «искушённость» современного гостя – всё это вызывает необходимость тщательного изучения различных рычагов воздействия на клиента в целях привлечения его внимания к своему предложению. В статье рассматривается со- временный подход к трактовке понятия «WOW-эффект», определяется роль и место данного сервиса как наиболее эффективного маркетингового инструмента, обосновывается высокая значимость WOW-эффекта как важнейшей составляющей экономики впечатлений. Поскольку процесс предоставления персонифицированного сервиса на предприятиях индустрии гостеприимства является достаточно сложным процессом, значительное внимание уделяется в статье и современным технологическим аспектам предоставления подобных услуг в гостиничном бизнесе. Также в статье приводится анализ экспертного мнения ведущих представителей гостиничного бизнеса, на основе которого можно сделать вывод о том, что предоставления WOW-сервиса в отеле – это не всегда затратно, зачастую достаточно просто и касаемо повышения потребительской лояльности очень эффективно.
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Weight coefficients in the hotel service quality assessment by the mystery guest method
Статья научная
The research is focused on the technique of determining the evaluation criteria for "Mystery guest" method. The author makes a hypothesis that standard models of criteria scaling does not reflect fully the level of quality and its compliance to inquiries of consumers. For creating more objective model of quality assessment the experiment on developing criteria in various weight coefficient has been made. The research applies the econometric models of determination of weight coefficients and the accomplishes the comparative analysis of results. Following the results, the hypothesis has been confirmed. Obvious divergences have been found in assessment with standard model, and new technique of creation more relevant calculation of indicators has been developed. The author has applied a technique of giving different points to "Mystery guest" quality indicators in hotel. That has provided more exact results of assessment of service quality level. The scope of results is quite extensive the developed model can be applied to quality assessment in different hotels, without being limited to a certain level or specifics of hotel. Depending on a wide range of tasks, we have a possibility to use various criteria, which will precisely reflect inquiries of consumers in service quality, and respectively to increase competitiveness of the hotel enterprise. The received results open an opportunity for a further research of assessment techniques in hotel quality management and applications of various models of criteria scaling. The research can be useful to management of hotels in the field of quality management.
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Статья научная
Автор на основе архивных источников и редких изданий анализирует этнополитику советской власти в отношении национальных меньшинств в конце 1920- 1930-е гг., обращая внимание на коллизии и противоречия административного встраивания этнокультурного многообразия в унифицированный советский формат.
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«Красный бандитизм» как порождение последствий гражданской войны на окраинах Российской империи
Статья научная
В статье рассматриваются особенности взаимоотношения власти и общества в условиях окончания Гражданской войны в России. Особенности эти обусловлены характерными для того или иного российского региона социальными, экономическими и политическими особенностями, сложившимися в переходный – от войны к миру - период, а также особенностями ментальности российского общества, революционными настроениями и синдромами «победителя и «побежденного».
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«Резной» промысел в Абрамцеве: диалог кустарей и художников
Статья научная
Развитие народных промыслов, взаимосвязь промыслов с «высоким» искусством всегда привлекали историков искусства. Внимание к истокам народного творчества и его влияния на общество свойственно переломным эпохам, одну из которых переживает сегодня наше общество. Вместе с тем, обращение к истории Абрамцевской художественно-промышленной мастерской позволяет в малом преломлении увидеть историю страны в другой переломный период - в конце XIX-начале ХХ в., рассмотреть модели поведения русской интеллигенции из самых разных сословий в стремлении преобразовать страну. Представленный материал может иметь значение для формирования новых кластеров туризма в Московском регионе
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«Сетевые» трансформации процесса социального взаимодействия в современном обществе
Статья научная
Статья посвящена анализу процесса социального взаимодействия в сети Интернет. Рассматриваются вопросы связи технологических инноваций в сетевом пространства с трансформацией социальной среды, ведущей к изменению статусно-ролевой основы социума.
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