Статьи журнала - Современные проблемы сервиса и туризма
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"Байкал - голубое око планеты": географические аспекты развития туризма в Прибайкалье
Ред. заметка
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"Культурный код" как образ жизни коренных народов Канады
Статья научная
Статья посвящена изучению «культурного кода» коренных народов, рассматривается взаимосвязь между этносом и окружающим его пространством через хозяйственную деятельность, а также через культуру питания, как части духовной культуры. Детально рассматривается понятие «гастрономическая картина мира» на примере автохтонных народов Канады. Согласно Конституции 1982 г. в Канаде определяют три группы коренных народов: индейцы, метисы и инуиты. Целью исследования является анализ культуры питания коренных народов страны через взаимосвязь «этнос - ландшафт - хозяйственная деятельность - культурный код». В статье определены и проиллюстрированы на карте физико-географические районы проживания аборигенного населения Канады: Арктические земли (Arctic Lands), Кордильеры (Cordillera), Внутренние равнины (Interior Plains), Канадский щит (Canadian Shield), Низменности Гудзонова залива (Hudson Bay Lowlands), Низменность Св. Лаврентия (St. Lawrence Lowlands), Аппалачи (Appalachian Region). Также показана статистика с определением наиболее плотных территорий заселения. Существенным результатом исследования является характеристика шести канадских территорий по принципу культурных «ареалов» и по видам хозяйственной деятельности аборигенного населения, которая была составлена автором и нанесена на картографическую основу. В качестве иллюстративной части научного материала автор берет за основу повествование о земледелии, охоте, рыболовстве разных племен коренных народов Канады.
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12 ошибок туристического брендирования территорий
Статья научная
В статье раскрываются особенности брендинга территорий как туристических дестинаций, рассматриваются противоречия и недостатки, выявленные при осуществлении практики брендинга территорий в России и в мире. Отдельно акцентируется внимание на несоответствие ряда практических решений в рамках осуществления брендинга территорий, претендующих на реализацию туристического потенциала, теоретическим и научно обоснованным положениям в основах маркетинга и менеджмента. В статье представлены обобщения автора, сделанные на основе изучения и анализа научной, методологической и публицистической литературы, а также фактологического, статистического и аналитического материала.
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1812 год в народных художественных промыслах
Статья научная
Автор предлагает обзор основных тенденций и артефактов народных художественных про- мыслов XIX-XXI веков, посвященных событиям 1812 года. Показано, как этнокультурные ду- ховные и эстетические доминанты общества воплотились в художественном осмыслении славных подвигов прошлого, возрождении исторической памяти и патриотических тради- ций народов России.
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Analyzing the independent tourism development in Belgorod on the basis of queries
Статья научная
Independent urban tourism is a promising area for the internal tourism development in the context of existing economic and global world trends. Travelers plan and choose a travel route, book tickets for transport and hotels, study museums, attractions that they want to visit on a trip by themselves; and it is the features of independent tourism. Belgorod is an object of independent urban tourism. When travelers are organizing tours, they often use Internet resources; the frequency of search queries makes it possible to assess the demand for a specific product or destination. The analysis of the demand for tourist attractions in Belgorod is based on user requests in Yandex. The demand for tourist attractions in Belgorod is stable. The frequency of Internet requests for tourist depends on seasonality, it should be considered in planning the tourism sector development. The main consumers of tourist services in Belgorod are residents of Belgorod and Moscow regions, as well as other nearby regions, such as Voronezh, Kursk, Oryol. Microcations, which involve short trips closer to home and away from popular tourist destinations, are becoming a major travel trend. The analysis of requests made it possible to identify factors that impede the development of Belgorod as a tourist center - a narrow range of entertainment services, their high cost, the focus of local travel companies on outbound tourism, low quality of tourist infrastructure and services, low awareness of tourists about Belgorod as a tourist destination.
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Basics for establishing specialized centers of kids’ entertainment tourism
Статья научная
Using the example of the natural potential of the Republic of Crimea, the authors considers modern possibilities of implementing of the Russian Federation President`s Orders on the development of children’s tourism in the constituent entities of the Federal Districts of the country. Schoolteachers play important educational of in the processes of forming a child’s personality in childhood. The author emphasizes the importance of children’s tourism based on recreation, games, and entertainment in the physical and intellectual development of children. The article substates the need for a network of specialized centers of the children’ physical and intellectual development in the municipal territories of the subjects using the experience of the best schools, with their subsequent transformation into the Centers for Children’s Specialized Tourism. For systemic management and purposeful interaction, the authors propose to unite the Centers into the Crimean Children’s Tourism Cluster. The conditions for the share participation of enterprises and organizations of the Crimea and other subjects of the Russian Federation in investing in the processes of creating and operating the material base of the Centers for Children’s Specialized Tourism are shown. The necessity of motivating the participants in the creation and functioning of the Centers is substantiated. The decisions of the heads of the constituent entities of the Federal Districts on the development of children’s tourism in their municipal territories play important role. The article proposes to create a special section on the children’s tourism development of in the regional state program Development of tourism on the territory of the subject for the period up to 2035. The protection of the local budget is provided based on considering all the results of the activities of children’s tourism organizations. The article shows directions of the necessary training and retraining of personnel serving children’s tourism. The composition of technical and economic indicators that characterize the components of the quality of life, affecting the life expectancy of a person is proposed. The most important of them, generated by the development of children’s tourism in the municipal territories of the subjects: the number of new jobs; the number of accommodation places for children and adults put into operation at the centers of specialized children’s tourism; the number of trainees trained in the system of training and retraining of personnel in the professions of workers and employees who are in demand for serving children’s tourism; the amount of monetary income per capita and its increment; the number of educators and school teachers involved in the creation and operation of specialized children’s tourism centers; increment of the local budget. The possibility of motivated administration of the work of Children’s Tourism Centers according to these indicators was noted.
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Complex development of ethno-gastronomic tourism in Russia as a factor of preserving ethnic identity
Статья научная
Ethnic tourism, combined with elements of gastronomic tours, is one of the possible directions of the ethnocultural revival of the small peoples of Russia, and maintaining the integrity of the ethnic cultural space. Ethno-gastronomic tourism is able to help small regions of the Russian Federation to create their own unique trade offer in the tourism market during the postpandemic crisis and contribute to the creation of new jobs in the tourism industry for the indigenous autochthonous population. Analysis of socio-economic factors in the development of ethnogastronomic tourism in the context of preserving the identity of the small peoples of Russia and the development of practical recommendations aimed at diversifying the tourist product and ethnic self-identification of small peoples, contains the following tasks: an overview of the theoretical and methodological foundations of the development of ethno-gastronomic tourism; research of the most popular Russian tourist destinations and the prospects for their development; analysis of the target audience and the degree of demand for ethno-gastronomic tours at the present stage; development of practical proposals for the modernization of the organizational and economic mechanism of ethno-gastronomic tourism. Ethno-gastronomic tourism can draw attention to the problem of preserving the identity of the small peoples of the Russian Federation, as well as contribute to the infrastructural and economic development of sparsely populated regions of the country. Based on the theoretical and methodological foundations of the formation and functioning of ethno-gastronomic tours, the study of their influence on the creation of a regional tourist product in the period of world globalization made it possible to give a general description of the tourist resources of the regions of Russia, contributing to the integrated development of ethno-gastronomic tourism; assessment of the state and development trends of tourist potential in areas with small population groups; to develop recommendations for its development in the regions of the Russian Federation.
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Cruise tourism in the Republic of Tatarstan
Статья научная
The article examines cruise tourism from the point of view of the possibility of ensuring the recreation and the tourism development in the urban environment and city agglomeration. The foreign experience in the organization of river cruises is briefly reviewed. The article demonstrates significant potential of the hydrographic network of Volga Federal District in general, as well as city agglomerations of the Republic of Tatarstan in particular. The period of the pandemic showed the demand among people for short trips along rivers and lakes within the city, city agglomeration and region. However, such voyages tend to be out of the question for water cruises. The article proposes and defines the term “mini cruise” to refer to travel less than 24 hours. The role of mini-cruises in local socio-economic life is shown. The Republic of Tatarstan has all the necessary factors to expand the range of river cruises, incl. minicruises: a wide range of natural factors, incl. an extensive hydrographic network; interesting coastal areas, different historical, cultural and modern objects and events, intangible heritage; a historically established shipbuilding industry that includes large industrial enterprises, small businesses and craft initiatives. Further study of the potential of mini-cruises and their inclusion in the orbit of cruise tourism will help to solve issues in meeting the recreational needs of people and in creating new tourism products, and, therefore, developing the local economy.
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Cuba’s historical tryst with economic development and future pathways
Статья научная
This paper inspects the historical development of Cuba put against its challenges in promoting tourism. Due to internal and external pressures, the economic development opportunities for Cuba were largely limited to tourism – despite the best efforts by the Cuban authorities to diversify its economy. Drawing insights from the strategy literature, the competitive advantage of Cuba in tourism is explained. We trace the pathways the Cuban economy and society took in Cuba’s its tryst with tourism as the primary development driver. Particular thrust is given to Cuba – Soviet bonhomie and the “special period”. We conclude the discussion by highlighting the hope that Obama kindled and the fears that Trump brought back in.
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Culinary tourism product of Lipetsk region
Статья научная
Culinary tourism is a promising direction of the tourism industry. In 2001, the International Culinary Tourism Association (ICTA) was created, which was the date of its official recognition. The COVID-19 pandemic has made significant changes to the situation in the international travel market. Due to the closure of the borders of many states, domestic tourism has become more in demand, and it has become an urgent task to fit into the new conditions for Russian tourist destinations, offering high-quality tourism products, taking into account epidemiological requirements. Culinary tourism at this stage is developing under difficult circumstances. But the importance of its role in the context of domestic tourism in the Russian Federation before the pandemic and in the future is obvious. The article touches upon the theoretical aspect of the topic, gives a characteristic of culinary tourism as the research subject. The main attention is focused on the regional characteristics of the culinary tourism product in the example of Lipetsk region. The author reviews one of the main types of this tourism that is culinary event and its festival format implementation in the region. A brief description of these events is given, with an emphasis on the gastronomic experience they form. The culinary tourism routes complete the gastronomy tourism picture of the region. However, their quantity and content, according to the author, do not fully reflect the rich gastronomy of the region. The regional culinary tourism product could be diversified by culinary classes, workshops and seminars, fairs and exhibitions presenting local products and cuisine, trips and tours to markets and grocery businesses. In general, Lipetsk region has all the opportunities for the development of culinary tourism, subject to the systematic and coordinated work of all market participants and a favorable epidemiological situation.
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Current state and development trends of ethnographic tourism in Moscow region
Статья научная
In the analysis of the current state of theoretical approaches to the development of ethnographic tourism, systematization of the research methodology based on foreign and Russian experience, the prerequisites and factors for the development of ethnographic tourism in Russia were identified, the specificity of ethnographic tourism in tourist flows was revealed; the place and role of the Moscow Region in the development of ethnographic tourism in the Russian Federation are substantiated. Evaluation of the resource base within the Moscow region allows revealing the geopolitical, economic and social aspects of the formation of ethnographic tourism in the region. As a result of the study, trends in the development of ethnographic tourism were identified, the most promising areas in the region were identified: ethnic, ethnographic, ecological-ethnographic, anthropological tourism. In addition, in accordance with the developed technology, the regions of the Moscow region that have the greatest potential for the development of ethnographic tourism were identified: Sergiev Posad district and Mytishchi. The most successful practices of organizing ethnographic, ecological and ethnographic tourism within the Moscow region are analyzed. Based on the results of the analysis, it was possible to identify existing problems in the organization and development of ethnographic tourism in the Moscow region, and to suggest possible solutions to them, namely: creating a unified information base; differentiation of concepts and their fixing in regulatory documents; the introduction of seasonal promotions; more active use of the resource base for the development of varieties of ethnographic tourism; improving marketing strategy. An analysis of the prerequisites and factors for the development of ethnographic tourism in the region contributes to the popularization of ethnographic tourism in the Moscow region in the Internet space, ensures the sustainable development of this type of tourism, folk crafts, and museum and exhibition business in the region. Ultimately, this allows for an increase in the tourist flow, as well as creating additional jobs in the tourism industry in the suburbs.
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Current trends and prospects of motorcycle tourism development in the Republic of Dagestan
Статья научная
The article examines tourist and recreational resources in the Republic of Dagestan and identifies development prospects of the new type of tourism, for which the region has all necessary recreational and infrastructural opportunities. The subject of research is motorcycle tourism as a promising type of outdoor activity in Dagestan providing a person with a unique opportunity to make an unforgettable trip to the most beautiful and inaccessible protected areas which are impossible to reach by other modes of transport. The purpose of research is to study world practices, analyse modern trends and methods of organising motorcycle tourism in order to substantiate further development of this tourism in Dagestan. The strategy for the socio-economic development of the North Caucasian Federal District until 2025 involves creating a mountain recreational cluster in the North Caucasian republics. However, today, despite Dagestan’s unique natural, historical and cultural resources, its tourism sector lags far behind Russia’s leading tourist destinations. The reasons are underdeveloped tourist infrastructure, the state of the road network and accommodation facilities. But for motorcycle tourism some challenges and a certain archaic local lifestyle can become a significant advantage of the tourist route. New tourist programs and original motorcycle routes based on the professional and safe content can attract additional tourist flows and give impetus to the socio-economic and tourist development of the region.
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Design of tourist destinations as a factor of strengthening agglomeration processes
Статья научная
The article is devoted to the study of the design of tourist destinations as a factor in strengthening agglomeration processes. Recreational travel is an already studied factor in the formation of urban agglomerations in the industrial age. First of all, we are talking about dachas, recreation centers, school camps. However, at present, the character and goals of recreational flows have changed significantly in the direction of attending events and various agglomeration facilities by private vehicles. The core-city of the agglomeration, which has tourism as an industry of specialization, seeks to increase the time spent by tourists, incl. by expanding the geography of tourist attractions that can be visited in a day or two and returned to the core of agglomeration. Accordingly, for territories of the agglomeration, it is necessary to provide for allocation of space and engineering conditions for the creation of infrastructure designed to serve recreants and tourists. The article proposes to single out "narrow" and "broad" approaches to the design of tourist destinations. The "narrow" approach involves the design of new or reorientation of existing facility for tourist and recreational purposes. This approach is given attention in scientific and educational literature. When applying a “broad” approach to design, one should provide for the possibility of using a particular object not only for its intended purpose, but also provide for the possibility of using it as an object of tourist interest. The example of the Kazan agglomeration of the Republic of Tatarstan shows how purely tourist and recreational facilities function and how tourism industry becomes important for those who initially did not consider the development of tourism as a strategic goal when designing.
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