Page 43. General questions of trade and commerce. Market UDC: 339.1

Cognitive distortions in early product experience: onboarding, free trials, and gamified engagement

Petrova N.S.

The impact of user-generated content on brand trust

Sukhostav E.V.

Theoretical reassessment of the concept of international economic competitiveness of the state

Biryukova E.R., Medvedkin T.S.

The specifics of digital marketing of IT companies in the field of B2B

Bulatskaya P.V.

Emotional branding and neuromarketing in the marketing communications system

Bulatskaya P.V.

Producer model of territorial branding project management: from idea to implementation

Alexandrova A.A.

The place and role of advertising in the consumer goods market

Zhuravleva E.Y., Borkova E.A.

The role of territorial marketing in forming the region’s competitiveness

Isaeva D.D., Polyakov V.A.

A study of consumer preferences in the field of music and festival tourism

Kovaleva A.I., Stelnik E.V.

Strategic analysis of the Russian tea and coffee market: development trends and prospects

Natalina T.V., Petukhova S.V.

Synthesis of AI and customer data for personalization of the digital customer path in the context of channel transformation

Khrustaleva S.R.

The impact of generative content on creative processes and role structure in marketing teams

Shestak S.K.

Children products’ marketing based on the principles of inclusion: an integrated approach

Davidchuk N.N., Meyder E.V.

Retail sales agreements in the digital environment: problems of legislative regulation

Gavrilova E.D.

Features of the application of visual communication strategies for advertising companies

Bulatskaya P.V.

Comparative analysis and prospects for the development of quality of B2C logistics in e-commerce: the experience of China and the realities of Kyrgyzstan

Jailov D.S., Sueping L.

Analysis of Russian sales script generation solutions based on artificial intelligence and machine learning

Zhukova E.S., Zuyenkova Yu.A.

The evolution of approaches to sales management in the context of market digitalization

Mikhailov E.Yu., Zuyenkova Yu.A.

Real convergence in WAEMU countries

Bakayoko K.T., Ngoran K.C.

Economic and mathematical modeling in sales management on the Russian market

Sadriev M.A., Zuyenkova Yu.A.

Features of consumer behavior in markets of socially significant goods and services under external shocks

Ivannikova M.A., Bondarenko I.A.

Cultural adaptation strategies in cross-border e-commerce and consumer responses

Yizhuo Zh.

Analysis of the current state of the industry of production of metal roofing and facade products in the Russian Federation

Mayorova K.A.

Distribution of printed products in Russia

Bakaeva E.P., Romanovich V.K.

Theoretical approaches to product strategy development in IT companies

Ramenskaya L.A., Mikholap I.A.

Methodological approaches to assessing the implementation of key performance indicators (KPI) in digital marketing of Russian companies

Kazitskaya N.V., Kuntsman M.V., Sultygova A.A., Evdokimova K.A., Svirsky O.I., Shutova E.R.

Marketing as a tool for improving the validity of management decisions in real estate agencies

Lizogub R.P.

Formation of customer loyalty in the banking sector based on the implementation of intuitive digital interfaces

Lim E.V.

Assessment of the stages of development of the public procurement system in the Kyrgyz Republic

Satylganova C.R., Sydykov B.K.

Modern trends and the impact of AI application on visual sales-oriented content in marketing communications

Yablonskikh A.V., Ferezanova S.A.

Imperatives of defining the role of innovative marketing in the ecosystem

Piatachenko A.M.

Study of consumer behavior in choosing insurance products

Ramazanov A.K., Korablin A.Y., Sailaubekov N.T.

The tariff architecture of the photographer's services and consumer behavior: impact on the average receipt, repeat purchases, and LTV

Rzhevskaya N.S.

International trends in the automotive market

Atyshov S.K.

Logistics activities of marketplaces in the economic space of Kyrgyzstan: analysis of formation and transition to the phase of mature competition

Yusupova G.N., Meshcheryakov I.A.

Creating a personal clothing brand and its advance in social media

Chestnova K.V., Prokaeva O.N.

Strategic Analysis of Market Factors Affecting Investments in the Real Estate Sector in the Republic of Serbia

Pavel Zelisko

General questions of trade and commerce. Market - 339.1

Scientific articles