Scientific articles \ Economics. Economic science \ Trade. Commerce. International economic relations. World economy

General questions of trade and commerce. Market - 339.1

Scientific articles

In section "General questions of trade and commerce. Market"
Ethics of field research for evaluating brand competitiveness in digital conditions
Spryzhkova A.S., Vaigant Ya.ya., Stupin A.O.
Influence of content on the engagement of consumers in relations with the brand in social networks. Traditional advertising models and modern researches, theory analysis and identification of gaps
Shilovskiy S.V.
Mythologization as the basis of brand image
Sarilova O.A., Sarilov M.U.
Consumer engagement in relations with brand in the context of social networks. Analysis of theory and identification of gaps
Shilovskiy S.V.
Influence of reviews on the retailer 's brand page in Facebook on purchase of goods, from the customers’ point of view
Shilovskiy S.V.
Typology of book products as an element of marketing mix
Tverdokhlebova M.D.
Market share is a basic indicator of an organization 's marketing strategy
Abasheva O.Y., Doronina S.A., Rednikov V.L., Lopatina S.A., Pimenova N.B.
About business risks in the early stages of the small business lifecycle
Orlova L.N.
The directions of the impact of corporate social responsibility on consumer loyalty: theoretical approaches and experience of Lebanon
Harfoush Nesrine Harez, Vankevich Alena
Application of digital technologies in marketing
Sushkina A.S., Shcherbenko E.V., Aleshina O.G.
Conceptual provisions for the construction and operation of regional technoparks
Erygin Yu.V., Eremeev D.V., Borisova E.V., Shumakov F.P.
Digital transformation of business by small and medium-sized businesses as a growth factor competitiveness
Seliverstov Y.I., Rudychev A.A., Dmitrieva Y.A.
Marketing of innovative activities of a scientific enterprise
Knyazeva I.O., Eremeev D.V., Ogol A.R., Bondarev A.S., Apanasenko S.V.
Risk management in the use of artificial intelligence in HR-management
Tappaskhanova E.O., Zumakulova Z.A., Tokmakova R.A., Bischekova F.R.
Construction company's online marketing strategy
Galanina T.V., Tretyakova I.N.
Integrated evaluation of the strategic marketing activity of the enterprise using a balanced scorecard
Fedorova N.V., Danilchenko Yu.V., Korepanova E.G.
Color as one of the mechanisms of influence on the choice of the buyer
Medvedeva O.S., Levkina V.N.
The business ecosystems based on a blockchain platform solutions
Elmurzaeva R.A., Skrylnikova N.A.
A research of the motives for consumers to join the brand community of the retail FMCG network on social networks (comparison of Facebook, Instagram, YouTube)
Shilovskiy S.V.
Main trends in the development of the leasing market in Russia
Zemlyakova S.N., Isaeva G.V.
Evaluation of modern advertising activities of banks of the Russian financial market
Artemyeva O.А.
Marketing analysis of activity of banks of the Russian financial market
Stytsiuk R.Y.
Staff marketing: a modern approach
Tappaskhanova E.O., Mustafaeva Z.A., Tokmakova R.A., Bischekova F.R.
Problems and prospects of using digital marketing by modern business
Artemyeva O.А.
Methodological approaches to analyzing the potential consumer's digital interaction with bank advertising
Stytsiuk R.Y.
Trends in the Russian food market: a regional aspect
Pushkareva L.V., Gorokhova T.B.
Methodological approaches to planning an advertising campaign in the digital environment
Artemyeva O.А.
Characteristics and trends of digital marketing development in the Russian market
Stytsiuk R.Y.
Role of branding tools in business competitiveness
Spryzhkova A.S., Stupina A.A., Iushkova L.V., Yamschikov A.S.
Interaction in the market of trade services in the digital transformation process
Yakobson A.K.
Некоторые аспекты эффективности маркетинговых коммуникаций на рынке жилой недвижимости
Шмидт И.А.
State policy of Russian economy management in the light of the actualization of the agrarian concept of A.V. Chayanov
Lavrov V.N., Gornovaya M.A.
Features of legal regulation of financial leases in the Russian Federation
Kulchikov D.E.
Municipal marketing as an effective tool for socio-economic development of urban space
Volchkova E.N., Karpova A.V., Kochevatkina E.F., Milyayeva N.
Efficiency of transportation and logistics systems as a factor of increasing the competitiveness of countries
Kopeikin M.L., Koroleva E.V.
Modern approaches to a firm competitiveness assessment based on a subject approach
Salnikov Yu.yu., Tereshchenko N.N.
Evolution of competition as a phenomenon
Baldorzhieva A.D.
Priority directions of the development of the agro-food market in the Baikal region
Dugina E.L., Dorzhieva E.V., Garmaeva L.B.
The relationship of quality of life and consumer behavior-for example, the population of the Kaluga region
Medvedeva O.S., Levkina V.N.
Perception of advertising product and advertising actions as a factor of human consciousness self-regulation
Potemkin M.
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